Are Your Benefits Featureless?

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Whenever you read copy written by someone other than a copywriter, chances are it will scream Features! Features! Features! You might argue that features are a very splendid thing indeed and, therefore, readers do need to know about them. But not all of them. And NOT right up front.

Instead, you need to do what every good copywriter 
MUST do in order to educate or make the sale: turn features into benefits, and put those benefits at the beginning of your copy.

These benefits must be tied into your readers’ desires, needs and wants. So, when you solve your readers’ problems, they’ll go looking for the features — meaning they WILL bother to read the rest of your marketing message.

Tracey Dooley, CopyWriter | Editor | Proofreader

bullet_grn_brwn Would you like some help in developing or sprucing up your benefits or USP? I would be glad to help or act as a facilitator for you and your team… Just let me know:

• http://www.mediaminister.co.uk

(Why struggle needlessly when you can get expert affordable mentoring and have fun attracting clients easily?) 

(C) 2008-16 T Dooley, All Rights Reserved

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Three Reasons You SHOULD Be Using Direct Marketing

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For small businesses, direct marketing is a particularly cost-effective option for dramatically increasing sales. Tracey Dooley reveals why you can’t afford NOT to have it in your marketing arsenal…

 

One of the largest and most efffective forms of marketing on the planet. That is what direct marketing is. And it works. Boy, does it ever. Just spend a little time Googling the term with the word “success” or “results” and you’ll see what I mean.It has many advantages over advertising and most conventional forms of marketing, including: Continue reading

The Single Biggest Barrier to Online Sales

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Today, more than ever before, there is an enormous gulf between websites that convert browsers into buyers and those that are…well, just a bit bleh.

There are a number of reasons why one website will fail and another will succeed — even when they are of a similar design and functionality. But one of the single biggest obstacles today to online sales is trust. Or lack of it. Continue reading

Are You Believable?

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In business, everything you do is geared toward one thing: turning prospects into customers. But the way you communicate your offer and, more importantly, how well you prove your case beyond “all reasonable doubt” can mean the difference between
a sale and no sales. Tracey Dooley shows you
how to use ‘proof points’ your advantage…

Aside from a bad product, poor targeting or shoddy copy, the lack of proof in your copy is one of the main reasons your business will fail. Continue reading

Common (Yet Fatal) Brochure Mistakes — and What to Do About Them

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The brochure is by far the most used — and misused — tool in business today, whether used online or offline. Tracey Dooley explores what you should focus on (and what you should definitely NOT do), as well as some best practices, to ensure your brochure brings in new business…

Brochures have held an important place in marketing plans for longer than most of us can remember. Whether you tout the printed version, or prefer e-brochures or digital brochures, they all can be an easy and highly profitable addition to your marketing arsenal, adding credibility to any business. And there is no doubt they have the ability to generate new leads and sales as well as increase revenues.

So the big question is: Why do so many of them fail?

Continue reading

THE Simplest Way to Skyrocket Your Sales

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So, your product rocks. Not only that, but you provide exemplary customer service. So much so that your customers tend to pass along positive comments about you wherever they go. The referrals flood in, the orders are ker-chinging so fast you’re having difficulty keeping up, but hey business life is suddenly soooo sweet. OK, a slight exaggeration, perhaps, but such is the power of ‘WOMM’…

Raking in heaps of business without having to spend the time, money and energy on hunting down sales. Now that sounds like the sort of stuff dreams are made out of. Well, not really. Not if you harness this most powerful and influential of marketing strategies… Continue reading