Picture by ‘magicmarie’ via stock.xchng
Today, more than ever before, there is an enormous gulf between websites that convert browsers into buyers and those that are…well, just a bit bleh.
There are a number of reasons why one website will fail and another will succeed even when they are of a similar design and functionality. But one of the single biggest obstacles today to online sales is trust. Or lack of it. Continue reading
Picture by Jack Dorsey via Flickr
Choosing a good business name is important not just for the legalities of operating a business, but also for making sure your prospective buyers choose you instead of your competitors…
In business, everything you do is geared toward one thing: turning prospects into customers. But the way you communicate your offer and, more importantly, how well you prove your case beyond “all reasonable doubt” can mean the difference between
a sale and no sales. Tracey Dooley shows you
how to use ‘proof points’ your advantage…
Aside from a bad product, poor targeting or shoddy copy, the lack of proof in your copy is one of the main reasons your business will fail. Continue reading
Picture via daimto.com
The brochure is by far the most used — and misused — tool in business today, whether used online or offline. Tracey Dooley explores what you should focus on (and what you should definitely NOT do), as well as some best practices, to ensure your brochure brings in new business…
Brochures have held an important place in marketing plans for longer than most of us can remember. Whether you tout the printed version, or prefer e-brochures or digital brochures, they all can be an easy and highly profitable addition to your marketing arsenal, adding credibility to any business. And there is no doubt they have the ability to generate new leads and sales as well as increase revenues.
So the big question is: Why do so many of them fail?
Picture by Friendly’s Ice Cream
So, your product rocks. Not only that, but you provide exemplary customer service. So much so that your customers tend to pass along positive comments about you wherever they go. The referrals flood in, the orders are ker-chinging so fast you’re having difficulty keeping up, but hey business life is suddenly soooo sweet. OK, a slight exaggeration, perhaps, but such is the power of ‘WOMM’…
Raking in heaps of business without having to spend the time, money and energy on hunting down sales. Now that sounds like the sort of stuff dreams are made out of. Well, not really. Not if you harness this most powerful and influential of marketing strategies… Continue reading
Want to attract new customers and boost customer loyalty? Then it’s time to reach out to your prospects in a gentle, authentic way. It’s much more fun that pushing hard in a bid to ‘grab’ customers. And much easier, saysTracey Dooley…
There’s something extremely powerful that every single business should have, but most don’t even feature it in their marketing and advertising materials. What a waste! Tracey Dooley shows you how to make sure you don’t miss out on building a stronger connection with your prospects — enticing them to buy from you, instead of the competition….
How can you be uniquely attractive to prospects, capture their trust and ultimately gain their custom? By developing your USP, that’s how! Every single business or person in business needs to have a USP. Ignore that sentence, and you’ve just made being in business unnecessarily more difficult.
As legendary copywriter Rosser Reeves, wrote in his book Reality in Advertising: “Too many businesses flop because they fail to create a well-defined USP.” And it’s still happening today.