How to Out-Do Your Competitors

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There’s something extremely powerful that every single business should have, but most don’t even feature it in their marketing and advertising materials. What a waste! Tracey Dooley shows you how to make sure you don’t miss out on building a stronger connection with your prospects — enticing them to buy from you, instead of the competition….

 

How can you be uniquely attractive to prospects, capture their trust and ultimately gain their custom? By developing your USP, that’s how! Every single business or person in business needs to have a USP. Ignore that sentence, and you’ve just made being in business unnecessarily more difficult.

As legendary copywriter Rosser Reeves, wrote in his book Reality in Advertising: “Too many businesses flop because they fail to create a well-defined USP.” And it’s still happening today.   

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How Aunty AIDA Can Help Make Your Business Fly

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Far from being the kind of lovely lady who rejoices in handing out cough drops while sipping chamomile tea, Aunty AIDA is more akin to Checkpoint Charlie in character. AIDA is in fact one of the most useful formulas for keeping your creative thinking on tap. And it has the potential to substitute flagging sales with a roaring trade . . . BUT only if you pay attention. Tracey Dooley covers the fundamentals of writing good copy for your business…

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How to Write a Winning Offer

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There’s an essential pillar of advertising and marketing that makes a huge difference to your ROI — but is often ignored by businesses AND even seasoned copywriters (silly billies).

What am I talking about? An irresistible offer. It’s a simple strategy that allows you to PULL in customers and clients, rather than pushing hard (at great expense). And it’s MUCH easier.

Here are five ways to create your compelling offer…

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Six Ways to Spruce Up Your Image

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People are increasingly being bombarded by advertising messages. Which means it’s going to take something rather special for a brand to stand out among the clutter. Tracey Dooley aims to help you just do that — regardless of whether you are just starting out or want to give your brand a new lease of life. If nothing else, it should help you really think about what you want to achieve over the next six months…

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