Calling All Brighton & Hove Businesses

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If you are based in Brighton or Hove and are a solopreneur or run a business of any shape, size or form, then get your skates on: The deadline for the 2008 Brighton & Hove Business Awards (BAHBAs) is fast approaching. 

Designed to raise awareness and celebrate the diversity of Brighton & Hove, the BAHBAs “acknowledge and celebrate those companies, organisations and individuals who really build the Brighton brand.

“There are two new award categories for 2008:

1. The Most Awesome Use of Social Media.

2. The Award for Equality and Diversity in the Workplace.

For a full list of award categories and to place your entry, point your mouse to www.bahba.co.uk. The closing date is 10 July 2008RSS feed to your reader now so you never have to miss a post.
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Time to Be Bold

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“Brace yourselves: We’re heading for a recession…” says one paper. “We’ve never had it so good,” says another.

While pundits argue (and confuse us) about whether there is an official ‘recession’ on the horizon – or not – what matters to those of us who are self-employed is how are we supposed to survive the very real credit crunch ‘fallout’.  

Some solopreneurs and SMEs are cutting costs where they can. Unfortunately, this happens to be in the very area where no one interested in staying in business can ill afford to ‘downsize’: marketing.

Experts agree that now is NOT the time to wind down your marketing spend. On the contrary, you’d be wise to up the spend. For investment in marketing now will help shield against any future revenue losses.

As the study Turning Adversity into Advantage: Does Proactive Marketing During a Recession Pay Off?, shows organisations that a) value marketing, b) feature a corporate culture that rewards risk-taking, and c) are willing to up the ante on marketing efforts are those who come out on top.

“The firms that had all three characteristics did very well in a recession. But firms that are missing any one of them, they’re in trouble,” says As Dr Gary Lilien, one of the report’s authors. 

It’s true that when times are tough competitors often fall by the wayside. Any steps you can take to enhance your efforts to find new customers/clients, and to turn existing ones into loyal long-term buyers of your goods/services will help you come of any recession [whether real or imagined] really, really well.

So do yourself a favour: Be bold and rejuvenate your marketing. You’ll thank yourself in the long run – regardless of whether or not we slide into a full-scale recession.  

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New MediaMinister Blog

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Just wanted to let you know that I have recently moved my old blog from my WordPress domain to here. I am no longer going to blog there. (NB: I will STILL monitor and respond to any comments.)

To help ease the move, I’ve moved three recent posts from the old blog to this one. 

If you have linked to my blog in the past, you may want to update that link. I’m also in the process of creating a new blog-post notification list. So if you want to be notified of posts on the new blog, please join the new blog email list and/or update your RSS feed.

I’d like to thank you all for being ‘here’ and supporting this blog over the past year-and-a-half. In fact, I want you to have a really great tool I created — absolutely free of charge. It’s my gift to you for staying with me. All you have to do is get in touch to grab your copy, and quote ‘new MediaMinister blog’.

And please do let me know if you would like to see anything specific here. Also, I would LOVE to hear your views on the new theme.