Search & Email Are Top Online Performers

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Top web advertisers and marketers favour search and email marketing, according to a recent survey carried out by industry leaders ad:tech and MarketingSherpa. The annual survey is a good indicator of what’s working online and what’s to come.

Behaviorally-targeted ads rated higher than any other online performer. The advertisers and marketers questioned plan to invest more in PPC and behavioral ads this year, and move away from poorly-targeted display ads.

Other top tactics include:

– House email lists.

– Testing. Marketers are measuring, testing and split-testing more than ever in almost all categories surveyed.

– Search engine optimisation (SEO) is delivering a strong return on investment.

– Agencies are urging marketers to explore viral marketing and advertising in mobile phones, online video sites and virtual worlds.

The latter reflects the changing landscape of the online advertising world. 

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Give Your Website Visitors What they REALLY Want

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According to a study by Forrester Research, the top three elements visitors look for in websites are (in no particular order):

  1. High-quality information – useful, relevant content is the biggest influence on a visitor’s decision to return to any given website.
  2. Ease of use – your site’s architecture should be simple, accessible and intuitive.
  3. Quick to load – people are far too busy and will NOT tolerate ‘lag’ time. In fact, they’ll get frustrated if they have to wait more than a few seconds for a page to download, and will abandon it altogether after just five-seven seconds. 

Source: Internet Marketing Report

 

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Eco-Friendly Funding for SMEs

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Entries are open for the 2008 CIP Eco-Innovation fund, which has a total of £22/€28 million in grants available for innovative, environmental-friendly projects in the areas of materials recycling, sustainable buildings, food and drink, cleaner industrial processes, green business and smart purchasing.

The fund is open to all legal persons based in the eligible countries, but the priority will be given to SMEs. Clusters of applicants and projects which demonstrate a European added value and have a high potential for market replication are strongly encouraged.

The closing date for all submissions is 11 September 2008.

For more information on the Eco-Innovation funding programme, visit http://ec.europa.eu/environment/etap/ecoinnovation/index_en.htm.

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Profiting From a Downturn

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Many businesses are suffering from ‘credit crunch fallout’. But what if you mimic those companies who have swam the rough seas of an economic downturn in years gone by, and survived to reach a fairer shore?

The following steps should help you turn the current downturn into an opportunity to give your business the competitive edge it needs:

  •  Be honest about your company’s position and the steps you need to take in the short term to shore it up economically.
  • Plan for the future before you reach rock bottom. That is the point at which you should implement your marketing ‘recovery’ plan, NOT when you start thinking about what it should be.
  • Look for ways you can outdo the competition.
  • Increase, not decrease, your marketing spend.

An organisation that builds confidence in adverse conditions will emerge far more strongly than one which collapses under the pressure and starts sacrificing marketing budgets.

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What’s Aunty AIDA Got to Do With Your Business?

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The lead article in the latest issue of MediaMinister’s Communiqué for Success reveals that far from being the kind of lovely lady who rejoices in handing out cough drops while sipping chamomile tea, Aunty AIDA is more akin to Checkpoint Charlie in character.

AIDA is in fact one of the most useful formulas for keeping your creative thinking on tap. And it has the potential to substitute flagging sales with a roaring trade . . . BUT only if you pay attention.

To read the full article and gain hidden links to recent CfS newsletter editions, you’ll have to become a subscriber. As well as being FREE, you’ll receive a business-building report and audio CD simply for signing up and trying it out. 

Subscribe here.

Recent CfS newsletter issues cover:

  • The Most Important Action You Can Take For Your Business This Year 
  • Recession-Proof Your Business
  • Stand Apart From ‘Me-Too’ Competitors 
  • Stop! Don’t Post that Letter!
  • Common Mistakes that Can Kill Business
  • When Push Comes to Shove
  • How to Bolster Trust on Your Website 
  • Just How Believable Are You? 

Subscribe here

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