Give Your Website Visitors What they REALLY Want
According to a study by Forrester Research, the top three elements visitors look for in websites are (in no particular order):
- High-quality information – useful, relevant content is the biggest influence on a visitor’s decision to return to any given website.
- Ease of use – your site’s architecture should be simple, accessible and intuitive.
- Quick to load – people are far too busy and will NOT tolerate ‘lag’ time. In fact, they’ll get frustrated if they have to wait more than a few seconds for a page to download, and will abandon it altogether after just five-seven seconds.
Source: Internet Marketing Report
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