Energy Saving in the Home Office

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It’s already the end of October and, boy, is it cold (zero degrees as I type)! I’ve been researching ways to keep warm while keeping energy usage down as I work out of the, brrr, cold north-facing dining room (my office). So far, I have come up with wearing Thermals and layers — LOTS – of clothing. Jumpers, T-shirts, cardigans . . . you name it, I’m probably wearing it!

Any ideas to save my blue fingers most welcome! Do please share how you cope with the cold by clicking on the comments link below. 

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Recession-Busting Strategies

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So, as of this morning, the UK is officially on step away from entering into a full-blown recession. It’s hardly surprising, what with all the doom and gloom of recent times.

And you’d be forgiven for thinking that we were ALREADY in the red, thanks to the doomsayers, the negativity and even panic that has been spread by the mainstream media (and, boy, do they LOVE the fear induced by the dreaded R word; it means they fill and sell their papers more), kind of like an infectious disease.

But, before you turn yourself over to an inky-fingered bank clerk cementing your future in his ‘big debt’ book, remember you’ve got to have a little faith

…Faith in the fact that just as a lack of confidence in the markets has caused this economic downturn (OK, with a large dose of greed thrown in), confidence will get us out of this precarious situation — sooner or later. Faith in the fact that history has shown that it is those businesses who march full speed ahead, actually increasing their advertising and marketing spend, who come out the other end fighting strong. And faith in the speculators who say we’re in a good position to ride any recession wave — no matter how big — with ease. Indeed, I heard one financial expert this morning say that any looming recession will be a short if sharp one, and NOT a long, drawn-out one. He also predicted that we’d be well out of the worst by this time next year.

Of course, there will be difficult times for those companies who need credit, and, yes, people STILL need to have a roof over their heads and eat well. They will still need advice, and services and products, too.

However, to flourish in business right now, you need to  have confidence in your own ability to rise to the challenge . . . and confidence knowing that consumers will always buy. If they didn’t, things would have ground to an almighty and irrevocable halt quite some time ago.

So to recession-proof your business:

  • Ignore the doomsayers
  • Have confidence
  • Build value in all that you do and sell
  • Nurture your ‘house’ list
  • Aim for excellence in customer service
  • Actively seek out the positive in everything you see and hear (there is ALWAYS a silver lining to every dark cloud, if you look hard enough)
  • And, above all, market more and panic less.

Feel the fear and do it anyway. Marketing, that is. If you cut back on this one vital element to running a business, you WILL feel a hit. These times call for the bold and the brave…

What about YOU? Are you doing anything differently because of the slowdown? If you have any tips, let’s hear it!

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Are You Making This Mistake in PR?

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I was critiquing a client’s press release the other day. Nothing unusual in that. While it was in essence a good base for a successful PR campaign, the release itself was full of “This is why I am so good” details about the author of the piece. Nothing unusual in that, either . . . unfortunately.

You see, a news release should NEVER be used as an opportunity to toot your own horn or blatantly sell products. Rather, it should be about the reporter. Her audience and their needs, to be precise. And it should read like news, not an ad.

Your release should provide newsworthy fodder that is important or valuable in some way, so that it makes the publication’s editor think, “This looks exactly the sort of thing my readers should know about.”

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Three Reasons You SHOULD Be Using Direct Marketing

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One of the largest and most efffective forms of marketing on the planet. That is what direct marketing is. And it works. Boy, does it ever. Just spend a little time Googling the term with the word “success” or “results” and you’ll see what I mean.It has many advantages over advertising and most conventional forms of marketing, including:

  1. Direct marketing is trackable. And, of course, by being able to account for every pound or dollar spent, there will never be a question mark over what works – and what doesn’t.
  2. It has publicity value. It lets your prospective customers and clients know that you exist in the first place. While they might not act immediately on your offer, there is no telling when a prospect might pull your direct-mail piece out and get in touch.
  3. It’s perfect for small businesses and entrepreneurs because of its simplicity. It doesn’t take much –  in terms of time, cost and effort – to product an effective direct-mail package.

So whether business is slow right now, or you need to test a new product, you owe it to yourself to at least give direct marketing a go. 

If you want help with your direct mail, join my FREE VIP newsletter for practical tips and strategies on ALL aspects of marketing: http://www.mediaminister.co.uk/marketing_cfs_newsletters.htm

 

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