Are YOU Making This Mistake in Business?
The biggest mistake businesses are making right now is failing to pay attention to the changing consumer mindset…
There is so much vying for our attention nowadays – online links, information, ads, video, music, the latest social-media craze – that consumers end up with little time or inclination to notice the messages that are targeted at them.
You could say that consumers have moved beyond reaching saturation point, and have simply switched off.
This is a major setback for companies who provide goods and services –especially via e-commerce. Because they are wakening up to the fact that the real commodity for any successful company isn’t consumers, per se, but rather the attention of those consumers.
The challenge, therefore, is to capture and hold the attention of those consumers they wish to attract – despite the increasing number of demands for that attention. Their message or brand has to stand out as if it were the only one wearing a high-visibility vest on a foggy internet motorway.
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