Remaining Profitable in an Economic Downturn

Standard

We’ve all heard plenty on what to do amid the current global economic slowdown. But what about what NOT to do? Here are a few ideas:

  • Don’t reduce your marketing spend. Successful businesses realise they need to do more, not less, when times are tough.
  • Don’t cut your career development/training/ further-education budgets. Learning new ideas and brushing up skills can be the key to riding the storm of a recession.
  • Don’t put all your eggs into the ‘need to get new clients’ basket.
  • And certainly, don’t disregard your core customers. 
  • Above all, don’t panic. History has shown that economic downturns ALWAYS come to an end. 

And always DO remember what comes after a downturn: an upturn — hurrah!

================================
Add my RSS feed to your reader now so you never have to miss a post.
================================

Want to use this in your ezine, blog or website? No problem! Just let me know. I’ll send you a short resource box/bio to include.

ShareThis   

One Recession-Busting Slot Available

Standard

*SCHEDULE UPDATE ALERT*

I have ONE slot available in February for either:

So, if you have a last-minute project that you need help with — and you want bankable RESULTS — simply contact me for a quick no-obligation quote or click on any of the links above and follow the instructions to secure your slot.

Any leads, shoot them my way. (See my affiliate scheme for remuneration details!)

Thanks!

~Tracey 🙂

================================
Add my RSS feed to your reader now so you never have to miss a post.
================================

Want to use this in your ezine, blog or website? No problem! Just let me know. I’ll send you a short resource box/bio to include.

ShareThis   

Trumpet Call, Please!

Standard

I’m a bit on the shy side. Really, I am. Especially when it comes to promoting my OWN business using the spoken or written word (funny how I have no problem publicising other people and their business).

It also appears that I’m a bit dim. Oh, yes, indeedy: I’ve been missing a very clever trick with regards to self-promotion. You see, other writers not only use testimonials on their websites, they also publish all that lovely feedback on their blogs, Facebook sites, Twitter patch or other Web 2.0 arena.

Oh, I’m a little behind in my own website updating, too: I often receive kind emails from clients and business partners, where they thank me for my copy/work/help. But I don’t always have the luxury of time to pop them up on my main website. (When is time on your side?!) 

To help make up for this craziness, here’s a rather nice email extract I received from John of EEC in response to my very first draft of the leaflet copy I recently did for them:     

“Many thanks for getting our work to us so quickly…   

“We are pleased with the wording you have put together for this project — it is just what we’re looking for.” 

Ah, how lovely. It certainly helped brighten an otherwise depressingly dull day.

Expect to see further shameless plugs at a blog near you soon…

(And if you happen to have anything nice to say, please don’t hold back!) 

================================
Add my RSS feed to your reader now so you never have to miss a post.
================================

Want to use this in your ezine, blog or website? No problem! Just let me know. I’ll send you a short resource box/bio to include.

ShareThis    

Social Media – Just Do It!

Standard

I’ve just come across a great post by robertford that is a great, quick read for all of you ditherers out there: Thinking About Experimenting with Social Media – Just Do It!

Enjoy!

================================
Add my RSS feed to your reader now so you never have to miss a post.
================================

Want to use this in your ezine, blog or website? No problem! Just let me know. I’ll send you a short resource box/bio to include.

ShareThis     

Business Lessons From 2008

Standard

As the year gets into full swing, and I tweak my marketing plan  (you ARE making time to hone your own marketing plan, aren’t you?! It’s what ALL successful entrepreneurs do, and so should you!) for the next 6 months of 2009, I can’t help but look back at 2008 — specifically, what I learned from the mistakes I made. It’s healthy to make mistakes, as long as they don’t hurt anyone and they serve a purpose . . . such as helping one to improve oneself in some way.

So here goes – my ‘business 2008 confession time’:

1. Failing to make the best use of ‘mentoring’ opportunities. I’ve had my fair share of mentors, and of course I run my own form of mentoring programmes such as my ‘Powerfully Effective Marketing‘ programme. But there is soooooo much that I overlooked; I cringe when I think of all that specific practical information and insight from solid experience that I, well, didn’t do anything with. What a huge waste!

Expand your universe: Be sure to continually cultivate . . . and IMPLEMENT . . . the real-life success and know-how of suitable mentors. It WILL make the biggest difference to your chance of success — both personally and professionally. Just DO it — I certainly will from now on!

2. Failing to set firmer boundaries. I absolutely LOVE it when people tell me they have learnt a lot from me. Which is why I’ve always been one for offering a helping hand (or recommendations) to anyone who asks. But, the downside to this is spending way too much of my time working on unpaid project or dishing out F.R.E.E. advice. Precious time that eats into my client, creative and writing time. Heck, even my ‘me time’.

Sure, offering f.r.e.e. information in the form of this newsletter or an ebook or some special project is one thing — and I see that as a valuable part of running my business — but 2008 taught me that being too f.r.e.e. with my advice has always been my biggest challenge.

So this year will see big changes in that area, including learning to say no when necessary.

3. Failing to listen to my own advice. What’s one of my favourite business chants? “You’ve got to keep marketing to be in business!” Did I pay attention to this over the past year? Not really. (Gulp!)

You see, I was enjoying a VERY BUSY spell during early summer and I quickly became complacent with my marketing. Result: When the economy started to slow down, so did my workload.

It’s hard to wear all the many hats necessary to running a successful business when you’re a solopreneur.  But one thing is for sure: Marketing should never, ever, ever be last on your ‘to do’ list. It’s something that you should do habitually – every day, if possible. Don’t and you will quickly learn that your business isn’t going anywhere fast.

By creating a series of ‘systems’, I can now spend less time on marketing because I have an efficient, EFFORTLESS AUTOMATED PROCESS for doing things. Which will let me spend more time IN my business and ultimately making more money.

4. Failing to schedule in ‘me time’ and have fun! Like anyone, I like to have fun. But I somehow forgot that over the past year. Not many of you know that I suffer from an incurable illness. Still, rather than making time to relax or do my ‘healing’ meditation, I actually upped my workload! (Hey, don’t you ever feel there just aren’t enough hours in the day?!) Not so in 2008. I will stop this ‘hunched over the computer, working all hours’ nonsense and schedule in ‘me-time’. Heck, I might even start taking piano lessons!

5. Failing to appreciate the power of offline marketing. This is another of those ‘not taking my own medicine’ mistakes. I’ve been happily and successfully relying primarily on online marketing for the past umpteen years. After all, why bother with old-fashioned snail mail when email is quicker, easier and, best of all, f.r.e.e.? Well, I’ve changed my tune based on several mailings I’ve done over the past year.

Also, I’ll be making more use of offline marketing to supplement my online efforts. One of the favoured techniques of the ‘masters’ of marketing is to use an offline method to drive website traffic and build an online list. It’s quickly becoming mine, too. I won’t start using carrier pigeons just yet, though!

The bottom line is that any marketing strategy that relies on just one medium WILL HIT TROUBLE sooner or later.

So there you have ’em: The top five areas I wish to change in my professional (and, consequently, personal) life this year for the better.

What about you? Please do share your thoughts.

================================
Add my RSS feed to your reader now so you never have to miss a post.
================================

Want to use this in your ezine, blog or website? No problem! Just let me know. I’ll send you a short resource box/bio to include.

ShareThis    

21 Ways to Market Your Business on Twitter

Standard

If you’re wondering what all the fuss about Twitter is, or you want to leverage the best out of this medium for your business, then this post by webcommunityforum is definitely one to bookmark:

21 Ways to Market Your Business on Twitter   

Here are the first 5:

  1. Craft an appropriate Twitter Policy, and encourage your employees to sign up for accounts on Twitter.
  2. As the owner of your business, register your @companyname and use it for all your tweets.
  3. Use Twitter Search to find and respond to tweets about your products or your brand.
  4. Ask for feedback on your products and then follow up with the responses you get.
  5. Go to any nearby tweetups you can find.

You can read the rest here.  

================================
Add my RSS feed to your reader now so you never have to miss a post.
================================

Want to use this in your ezine, blog or website? No problem! Just let me know. I’ll send you a short resource box/bio to include.

ShareThis   

10 Business Resolutions That Actually Work

Standard

The lead article in the latest issue of MediaMinister’s Communiqué for Success offers plenty of ways to kick off a profitable (even record-breaking) 2009 — whether you’re just starting out (and want to avoid costly mistakes) or are already doing well (and need to accomplish more by doing less).

To read the full article and gain *hidden links* to recent CfS newsletter editions, you’ll have to become a subscriber. (That’s a good thing, by the way, or so CfS readers tell me!) As well as being FREE, you’ll receive a business-building report and audio CD that can dramatically improve sales simply for signing up and trying it out.

Subscribe here.

Recent CfS newsletter issues cover:

  • Be Profitable in a Slow Economy
  • Why People Don’t Buy
  • Can the X Factor Help Your Business?
  • Be a Client Magnet
  • Recession-Proof Your Business
  • Stand Apart from ‘Me-Too’ Competitors
  • Stop! Don’t Post that Letter!
  • Common Mistakes that Can Kill Business
  • How to Bolster Trust on Your Website
  • Just How Believable Are You?
  • …and much, much more that you really can’t afford to miss out on if you are serious about making it in business.

Subscribe here.  

================================
Add my RSS feed to your reader now so you never have to miss a post.
================================

Want to use this in your ezine, blog or website? No problem! Just let me know. I’ll send you a short resource box/bio to include.

ShareThis