MarketingMoment

We’ve all heard plenty on what to do amid the current global economic slowdown. But what about what NOT to do? Here are a few ideas:

• Don’t reduce your marketing spend. Successful businesses realise they need to do more, not less, when times are tough.
• Don’t cut your career development/training/ further-education budgets. Learning new ideas and brushing up skills can be the key to riding the storm of a recession.
• Don’t put all your eggs into the ‘need to get new clients’ basket.
• And certainly, don’t disregard your core customers. 
• Above all, don’t panic. History has shown that economic downturns ALWAYS come to an end. 

And always DO remember what comes after a downturn: an upturn — hurrah!

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