Comments on: Now is NOT the Time to Stop Emailing http://blog.mediaminister.co.uk/2009/03/05/now-is-not-the-time-to-stop-emailing/ For When You Need New Business –– And Fast! Tue, 07 Feb 2012 19:00:20 +0000 http://wordpress.org/?v=2.2.1 By: admin http://blog.mediaminister.co.uk/2009/03/05/now-is-not-the-time-to-stop-emailing/#comment-1034 admin Fri, 13 Mar 2009 16:28:52 +0000 http://blog.mediaminister.co.uk/2009/03/05/now-is-not-the-time-to-stop-emailing/#comment-1034 Absolutely agree. I wrote a post on this a little while back, or it may have been covered in my newsletter. (It's Friday afternoon, the end of a very, very long, hard week, so my memory is starting to play tricks on me!). There has been a lot of research into subject lines, and in particular whether longer or shorter ones work best. The current flavour is to go for shorter ones, but of course it needs to make sense to and interest your readers without sounding or looking like spam. I have tested my own subject lines recently and find that those of about 30-50 characters in length work best. Of course, paying attention to word choice and syntax is important. As for the 'from' line, I always advocate using something that your audience identifies you with (it could be your name, your business name, or the name of your newsletter), and be consistent. Absolutely agree. I wrote a post on this a little while back, or it may have been covered in my newsletter. (It’s Friday afternoon, the end of a very, very long, hard week, so my memory is starting to play tricks on me!).

There has been a lot of research into subject lines, and in particular whether longer or shorter ones work best. The current flavour is to go for shorter ones, but of course it needs to make sense to and interest your readers without sounding or looking like spam. I have tested my own subject lines recently and find that those of about 30-50 characters in length work best. Of course, paying attention to word choice and syntax is important.

As for the ‘from’ line, I always advocate using something that your audience identifies you with (it could be your name, your business name, or the name of your newsletter), and be consistent.

]]> By: Robin Houghton http://blog.mediaminister.co.uk/2009/03/05/now-is-not-the-time-to-stop-emailing/#comment-991 Robin Houghton Thu, 05 Mar 2009 14:59:50 +0000 http://blog.mediaminister.co.uk/2009/03/05/now-is-not-the-time-to-stop-emailing/#comment-991 Hi Tracey, good comments here, something also to add is the importance of subject lines and 'from ' names. In my experience they're the last things people think about and yet there's no point spending effort on the message or the targeting if the email doesn't get opened due to a poor subject line. Hi Tracey, good comments here, something also to add is the importance of subject lines and ‘from ‘ names. In my experience they’re the last things people think about and yet there’s no point spending effort on the message or the targeting if the email doesn’t get opened due to a poor subject line.

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