Prices Frozen

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In keeping with the current global economic meltdown, I have decided NOT to raise my copywriting, marketing, PR and editing/proofreading fees.

Instead, MediaMinister.co.uk will deliver the same valued-added service at 2008 prices to help clients continue to generate within budget the desired response from professionally crafted communications.   

So whether it’s business writing, staff communications, tenders and proposals, marketing material or publicity you’re after, you can now make your budget go further without diluting your results.

For the time being, all prices for my revenue-boosting tools and laser-focused “do-it-yourself” kits will be frozen, too. 

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Happiness in a Bag?

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A client asked me to put something together for a novel and fun way to sort out … well, everything, really — life, work, man trouble, money worries, confidence crises … pretty much most things can be dealt with. And the best part, it’s totally painless. Here is the press release I wrote, which is being picked up by the media as I type:

***[Possible Feature/Human Interest Story and/or Reader Giveaway]***

How a Shambolic Bag of Junk Can Provide the Catalyst to Lasting Change

You might think that your new Prada is THE stylish accessory of the moment, but to Debbie Percy — the UK’s ONLY official handbag therapist — it says a lot more about you than you think. And its contents can give clues as to how to change your life for the better…

[21st April 2009, Surrey, England, UK –––] QUESTION: What everyday item has the potential to reveal unmet and unarticulated needs? 

ANSWER: A handbag (or even a manbag, if that floats your boat). Which is why life coach and corporate human-resources specialist and the UK’s ONLY official handbag therapist Debbie Percy launched Handbag Therapy – a unique and fun way to sort out your life. 

“Until now, ‘handbag therapy’ has been associated with women who get a kind of emotional release from buying the latest Chanel, Prada or Louis Vuitton. But today it’s more about providing practical insights and answers,” says Debbie who uses her credentials to take a look at the contents of a handbag, manbag, purse or even backpack to see what it reveals about the owner, and then provide a personal and confidential ‘handbag analysis’. No long-winded therapy sessions. No probing questions. Just a quick and pain-free way to make positive changes. 

“It’s about helping people improve their lives or simply get more out of it … and at £9.99 (approximately $14, Euros 11) it’s much cheaper than traditional therapy,” she laughs. “And a lot more fun!” 

The informal analysis can also take the form of a party piece. Gather a group of gals (or guys) together and Debbie will provide face-to-face handbag readings. These can be either private or carried out in the open for the more brave of heart. 

Launched alongside her existing coaching business, Handbag Therapy has recently been featured on BBC Radio 2 and Radio Leeds and is available as an online service at HandbagTherapy.com (www.handbagtherapy.com). 

A video showing live readings is available on YouTube and at the Handbag Therapy website, as is an interview with BBC Radio 2’s Chris Evans. 

“Her assessments are remarkably accurate, and provide valuable insight into how our behaviours affect every aspect of our lives,” says says Roni Williams, of The Roni Report

“A reference to the past, a comment on the present and a glimpse into the future!” says Chris Evans. 

[322 words] 

For more quotes and information, or to arrange an interview or shoot with Debbie Percy, call 01189 076186/0771 325 2104 or email debbie [at] handbagtherapy.com   

About Debbie Percy
Debbie Percy has pursued a corporate career in human resources for 21 years working with global businesses across different sectors, in the UK and abroad. From 1997 to 2002 she lived in the USA where she developed her skills as a top-level coach, and many of her interests including Metaphysics and Neuro Linguistic Programming. 

Debbie now runs Handbag Therapy and her own coaching company called Acamar Coaching Limited, and she specializes in working with people who are serious about changing their life or simply getting more out of it. During the last six years, she has developed a unique method for introducing clients to personal change and life coaching.  

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One Surefire Way to Get ANY Business Out of a Slump

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Whether your company is feeling the pinch of these brutal economical conditions, or there are personal factors that are affecting your bottom line, one thing is certain: to succeed in business you have to keep on marketing, especially in the current climate. 

Don’t market your products or services . . . and your business will fail. And that goes for ANY business in ANY economy.

Here is one low-cost ‘no-brainer’ marketing tool you can use right now to help break out of a sales slump and boost your revenue — and therefore your staying power. In fact, it’s a strategy that has been proven to work irrespective of which direction the economy is heading.

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Reactivate ‘Stale’ Clients

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It’s a well-known fact that it is 5-7 times more expensive to acquire a new client (or customer) than it is to get a repeat sale from an existing or even ex client. Yet still, business-owners are all too often so busy chasing new clients that they completely overlook what they already have: a gold mine of neglected sales. And even if they don’t ignore their former clients, most companies never properly implement or even consider a follow-up strategy. 

There are numerous ways to  ‘mine’ lapsed clients. Here is one of the quickest and perhaps easiest methods:

Simply pick up the phone (or write to them, if you prefer) and ask how thing are going. Apologise for it being a while since you last were in contact. Check how they’re doing, and what’s going on with their business, etc. 

The purpose of the call is NOT to sell your new product or ask for more work, but rather to remind them that you exist. You’ll be surprised how many ‘stagnant’ clients will say, “Hey, while you’re here, I’ve got a need for…”

Don’t feel like contacting them? No problem! But you can be sure that when you are not talking to your former clients on a regular basis, your competition will be.

(To discover more, read the latest issue of Communiqué for Success.) 

NB:

If you want to learn how to systematically implement a simple-yet-powerful reactivation strategy that adds 10-30% to your business profits with little time, money or effort, and at absolutely no risk to you, then please get in touch for your no-obligation complimentary consultation.

Please be aware that I am offering this service to just three companies at this time. These few will learn just how easy it is to implement — and execute — this sustainable 2-step profit technique … and they WILL gain an incomparable competitive advantage. All places are on a first-come, first-served basis.

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