One Surefire Way to Get ANY Business Out of a Slump
Whether your company is feeling the pinch of these brutal economical conditions, or there are personal factors that are affecting your bottom line, one thing is certain: to succeed in business you have to keep on marketing, especially in the current climate.
Don’t market your products or services . . . and your business will fail. And that goes for ANY business in ANY economy.
Here is one low-cost ‘no-brainer’ marketing tool you can use right now to help break out of a sales slump and boost your revenue — and therefore your staying power. In fact, it’s a strategy that has been proven to work irrespective of which direction the economy is heading.
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Reactivate ‘Stale’ Clients
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It’s a well-known fact that it is 5-7 times more expensive to acquire a new client (or customer) than it is to get a repeat sale from an existing or even ex client. Yet still, business-owners are all too often so busy chasing new clients that they completely overlook what they already have: a gold mine of neglected sales. And even if they don’t ignore their former clients, most companies never properly implement or even consider a follow-up strategy.
There are numerous ways to ’mine’ lapsed clients. Here is one of the quickest and perhaps easiest methods:
Simply pick up the phone (or write to them, if you prefer) and ask how thing are going. Apologise for it being a while since you last were in contact. Check how they’re doing, and what’s going on with their business, etc.
The purpose of the call is NOT to sell your new product or ask for more work, but rather to remind them that you exist. You’ll be surprised how many ’stagnant’ clients will say, “Hey, while you’re here, I’ve got a need for…”
Don’t feel like contacting them? No problem! But you can be sure that when you are not talking to your former clients on a regular basis, your competition will be.
(To discover more, read the latest issue of Communiqué for Success.)
NB:
If you want to learn how to systematically implement a simple-yet-powerful reactivation strategy that adds 10-30% to your business profits with little time, money or effort, and at absolutely no risk to you, then please get in touch for your no-obligation complimentary consultation.
Please be aware that I am offering this service to just three companies at this time. These few will learn just how easy it is to implement — and execute — this sustainable 2-step profit technique … and they WILL gain an incomparable competitive advantage. All places are on a first-come, first-served basis.
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