ANNOUNCING: A New Marketing Methodology

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After years in the making, and months spent chained to my desk, I am delighted to announce the unofficial launch (expect to see a press release soon to make it all official) of my new business Advantage, Inc Limited.

The company was founded with one key factor in mind: to do away with the old (and frankly unfair) client/agency model. Namely, where you pay good money to an advertising or marketing agency — daily fees of anything from £500 to £5,000+ — yet have no idea whether they’ll deliver any tangible results. Sure they may produce glitzy advertising campaigns that win awards within their industry, but what about you? How would you feel if the fruits of their labour produced results that weren’t as good as you’d hoped? Or, worse, failed miserably in terms of ROI?

Advantage, Inc is based on a new methodology:

Number One: To only use strategies that have been proven time after time, year after year, with hundreds of different types of companies in almost as many industries all over the world. Most of our strategies are fr!ee to apply or cost very little to implement in your business.

Number Two: To work with clients to uncover hidden profit opportunities within their existing business — hidden assets that almost 95% of companies overlook — and show them our field-tested systems can be easily and simply plugged in’ to their existing business.

Number Three: To eliminate risk and show full accountability by taking our fees from the profits we make for clients. In other words, Advantage Inc is entirely results driven, and we only get paid for performance.

To find out more, please visit:

www.traceydooley.com

or

www.advantageinc.co.uk

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Does Your Website Suffer From This?

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According to an interview with Kelly Goto, author of Web ReDesign 2.0: Workflow that Works, the three most common website re-design mistakes are:

  1. Failing to hire someone specifically to write the content.
  2. Not having a clearly defined brand ‘vision’.
  3. Having no, or inefficient, specific measurable goals.

It never ceases to amaze me how a company can spend a fortune on flash design, but will bear little regard for the actual content.

The thing is, while a flash intro page is often pretty to look at, the search-engine spiders usually just pass it by. Yet if that page was full of relevant, quality copy, they would no doubt pick up key words and phrases and rank them in the engines.

You really can’t put a high enough monetary value on good writing. And to get that, you have to either have or bring in someone who has the necessary experience and skills. This applies whether you are creating a website from scratch or vamping up an existing one.

One essential tip for creating effective content is to imagine your ideal customer saying, “So what?” and “What’s in it for me?” As you write, be sure to answer both.

Whatever you do, don’t get so engrossed in describing your business, products and features that you fail to appeal to the visitor specifically.

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Add my RSS feed to your reader now so you never have to miss a post.
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Want to use this in your ezine, blog or website? No problem! Just let me know. I’ll send you a short resource box/bio to include.

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