Archive for September, 2009

When Advertising Means Bad Business

Monday, September 28th, 2009

The lead article in MediaMinister’s latest newsletter, Communiqué for Success, is a must-read before you waste any more time or money running poor-performing ads! It will also give you some ideas of getting more out of your marketing materials. 
To read, please sign up first.

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On Air (Broadcast Copywriter at Large)

Thursday, September 17th, 2009

I used to sell air once. Some people say I’m sometimes full of the stuff (ah, they love me, really!). But I can fill it rather nicely, too.  :)

If you need effective script-writing or editing services for films, videos, radio, telemarketing and speeches, then you’ve come to the right place.

I can provide copy for all of the above and offer creative direction, too.

Find out more, request samples or book your project in at: www.mediaminister.co.uk

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The Most Crucial Business Skill of Them All

Friday, September 4th, 2009

The lead article in MediaMinister’s latest newsletter, Communiqué for Success, is entitled, “The Most Crucial Business Skill of Them All”. To read, please sign up first.

Subscribe here.

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Being a Little Different Can Make All the, Well, Difference!

Friday, September 4th, 2009

If you’re about to pitch a news item or a article idea to a newspaper or magazine editor, then you really need to stand out from the crowd. Journalists are tired of seeing the same old stories. So aim for the offbeat and more unusual angles. Just a small ‘twist’ on an otherwise ‘everyday’ idea can be enough. For example, if you’re a fitness coach, try sending out a list of the “Seven Worst Things You Can Do While Exercising”, instead of the seven best.

(Originally published in Communiqué for Success, a bi-weekly newsletter published by MediaMinisterSubscribe here for your free copy and business-building gifts.)

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