How to Find the Time to Market Your Business

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One of the most common complaints I hear from solopreneurs (self-employed professionals) is that they don’t have time to market their business, to which I relpy, “Then you need to make time!”

Of course, the easiest and most obvious solution would be to hire outside help. A marketing professional can help you on an ad-hoc or a permanent basis, and so ease the pressure of ‘finding’ time to carry out this important business function.

However, when budgets don’t allow for outsourcing, then your  primary concern should ALWAYS be to make sure you never stop marketing . . .  whether you’re a service provider with too much work, or a retailer experiencing a boom in orders.

It doesn’t matter how good (or bad) business is, you absolutely MUST make time to promote and market your products and services.

The worst position to be in is when you don’t have any clients, or projects or sales because you didn’t make time for marketing or, worse, didn’t think marketing was necessary. It IS. And no one is too busy to not market.

Look, regardless of where we are in our lives or business, we always make time to schedule doctor appointments and the like. Perhaps you have a system on your computer that helps you keep track of these and other details. All I’m saying is that in order to run a successful business you need to add marketing activities.

Don’t know where to start?

Start right now – TODAY!

Block out a few hours, minutes even (at least 20, though) in your daily schedule to complete one or more marketing tasks. And while you’re at it, why not put together a marketing plan – a mini one will do? Come spring time, you’ll be far ahead of where you thought you’d be.<

Remember, success is the sum of small efforts, repeated day in and day out. A daily marketing system is your roadmap to success. So make time for it!

***Need to be accountable to someone, or need help with your marketing goals? My mentoring programme can help you start off – and keep – on the right track.

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E-Newsletters: Where to Start

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There you are sitting at your desk sneaking in a quick game of WordTwist on FaceBook / cleaning your keyboard for the 15th time today / reading blogs, Tweets, websites, anything but tend to the actual task in hand. You know you SHOULD be writing content for your first email newsletter. But somehow you just can’t get motivated. That blank screen beckons. Another game? Help!

Don’t panic!

There are a number of ways – ranging from the ridiculously easy and quick solutions, to the more involved.

One of the first options is to start with what you have to hand.

Have you kept any interesting emails – either from customers, quizzes, quotes, competitions or even junk mail? How about questions from clients, prospects, colleagues, friends, etc?

Think about what came through the door today – is there anything you can share with your readers? What about industry news, statistics or trends? Perhaps you have new products or services to offer. You can write about those. How about a ‘subscriber only’ special? An interview with your marketing director or an industry leader?

All these nuggets – and more like them – will form great fodder for your newsletter. They could take the form of articles, news, events, competitions, ads, interviews, tips, and so on. I’ve written pieces on how social media impacts on business, the secret to turning a postage stamp into a stampede of customers, the significance of proofreading a business document, how to write good headlines and so on.

Excerpt from ‘Newsletters that Build Customer Relations AND Fill Your Inbox with Orders‘ – my step-by-step  MasterClass home-study system shows you just how easy-peasy it can be to create or polish a so-so newsletter that reflects your business in the best light. Chock-full with useful tools and specific examples on how to set-up, write and send out your business-building newsletter, it really does remove the pain from newsletter publishing. Get the full scoop here 

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New Business-Marketing Packages Take the Pain out of Social Media

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[Brighton, UK, 3 June 2010] ––– MediaMinister.co.uk today launched a new service aimed at small business-owners, business executives, entrepreneurs and independent service professionals who recognise the commercial traction of social media but have neither the time, skills nor inclination to exploit it for themselves.

“Social-media platforms such as Twitter and Facebook can really put a business in the spotlight … WHEN leveraged properly,” says Tracey Dooley, owner of the boutique-style communications site MediaMinister.co.uk. “The problem for most business owners and solopreneurs is having the time or the know-how to make it work for them. That is where I come in.

“My ‘ready-made’ social-media marketing packages take the hassle and mystery out of social media and can put a business or brand firmly on the online map.”

Essentially, Tracey becomes your virtual marketing director and ghost-writer in one, learning everything she can about you or your company and, as your ‘brand ambassador’, spending her time on social networks on your behalf. It’s about helping people improve their online business visibility or simply get more out of it…

“Social media can enhance a company’s image and create favourable relationships with its target market and potential joint-venture partners. My goal is to help people create a social-media presence that is painless, engaging and defines their position within their field. Once I’m briefed, clients can simply relax and trust me to do a professional job on their behalf.”

For more information or to buy a social-media marketing package, visit:
http://www.mediaminister.co.uk/socialmedia.htm

About MediaMinister
MediaMinister specialises in providing copywriting, editorial, marketing and creative-management services to clients worldwide. Services include: writing (journalism, creative and business), marketing, editing, proofreading and consulting. For more information or to set up a free communications evaluation, visit: www.mediaminister.co.uk

About Tracey Dooley
Tracey, a Brighton & Hove-based copywriter, marketing strategist, and editorial and creative consultant, has more than 15 years’ experience providing communications and public relations counsel to local and worldwide clients. She also helps entrepreneurs, authors, publishers and FTSE 100/250 companies boost response rates and attract new customers.

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