How to Find the Time to Market Your Business
One of the most common complaints I hear from solopreneurs (self-employed professionals) is that they don’t have time to market their business, to which I relpy, “Then you need to make time!”
Of course, the easiest and most obvious solution would be to hire outside help. A marketing professional can help you on an ad-hoc or a permanent basis, and so ease the pressure of ‘finding’ time to carry out this important business function.
However, when budgets don’t allow for outsourcing, then your primary concern should ALWAYS be to make sure you never stop marketing . . . whether you’re a service provider with too much work, or a retailer experiencing a boom in orders.
It doesn’t matter how good (or bad) business is, you absolutely MUST make time to promote and market your products and services.
The worst position to be in is when you don’t have any clients, or projects or sales because you didn’t make time for marketing or, worse, didn’t think marketing was necessary. It IS. And no one is too busy to not market.
Look, regardless of where we are in our lives or business, we always make time to schedule doctor appointments and the like. Perhaps you have a system on your computer that helps you keep track of these and other details. All I’m saying is that in order to run a successful business you need to add marketing activities.
Don’t know where to start?
Start right now – TODAY!
Block out a few hours, minutes even (at least 20, though) in your daily schedule to complete one or more marketing tasks. And while you’re at it, why not put together a marketing plan – a mini one will do? Come spring time, you’ll be far ahead of where you thought you’d be.<
Remember, success is the sum of small efforts, repeated day in and day out. A daily marketing system is your roadmap to success. So make time for it!
***Need to be accountable to someone, or need help with your marketing goals? My mentoring programme can help you start off – and keep – on the right track.
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June 14th, 2010 at 01:20 pm
Marketing is an task that should either be outsourced or managed within your daily schedule. It does not benefit from short bursts of activity, the best results arise from a constant drip-feed of information in multiple media formats over a period of time. Clients needs to be seduced to take on your services or buy your product: they need to gain your trust and learn of your credibility, none of which happens overnight. That’s where marketing comes in, a constant trickle of visibility carefully and slowly promoting your business to interested parties so they realise you are worth doing business with.
June 14th, 2010 at 04:46 pm
Thanks so much for your comments, Alice. Great stuff!
Marketing a business can ’seem’ like a great challenge, but with the right tools and guidance ANYONE can increase their business sales.
Most importantly, DON’T STOP MARKETING. Often, the biggest difference between success and failure in business comes down to one simple word: persistence.