Headline Howlers

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Laughter is the best medicine, or so people say, and, in light of this being a bleary-eyed Tuesday I thought I’d share some of my favourite headline howlers (which, believe it or not, are taken from actual newspapers):

  1. Something Went Wrong in Jet Crash, Expert Says
  2. Miners Refuse to Work After Death
  3. Police Begin Campaign to Run Down Jaywalkers
  4. Safety Experts Say School Bus Passengers Should Be Belted
  5. Drunk Gets Nine Months in Violin Case
  6. Survivor of Siamese Twins Joins Parents 
  7. Red Tape Holds Up New Bridge

Do you know any other howlers? Or perhaps, on the flip side, you’ve been suitably impressed by a newspaper’s headline… Please share using the comments link below. I hope to compile the best (and worst!) ones for a future post.

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How to Increase Your Market Share

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Despite the official end to the recession, the UK’s economy is still wavering and the immediate future looks anything BUT bright. So it’s little wonder if you’re feeling like most people in business; looking over your shoulder, wondering if you’re next in line to lose your job. If you own a business, then it’s likely you’re worried about the latest ‘sales slump’. One thing is for sure; you can’t afford to be complacent right now. You absolutely MUST continue to market … perhaps more aggressively than ever before. (See my blog post, Business Survival Tools: Don’t Get Left Behind: http://TwitPWR.com/au6/)

The lead article in MediaMinister’s latest newsletter, Communiqué for Success, shows you how you can promote yourself in new, creative and low-cost (or F.R.E.E.) ways to bring customers through the door in ANY economy.

To read the full article and gain *hidden links* to recent CfS newsletter editions, you’ll have to become a subscriber. (That’s a good thing, by the way, or so CfS readers tell me!) As well as being FREE, you’ll receive a business-building report and audio CD that can dramatically improve sales simply for signing up and trying it out.

Subscribe here.

(You can unsubscribe at any time, and I NEVER abuse my subscriber’s email address. Your details are safe with me.)

Recent CfS newsletter issues cover:

 

  • Why You Need an ‘Ideal Customer’ Profile
  • How to Get People to Buy From You
  • “Yes, But Are You Actually Believable?”
  • Is Your Small-Business Brand Effective Enough?
  • Turn Your Existing Client Base into Your Unpaid Sales Force
  • What You & Tony Robbins Have in Common
  • Is Social Media Right For Your Business?
  • Common Mistakes that Can Kill Business
  • Subscribe here.

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    Competition: NatWest EveryWoman Business Awards

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    There’s still time to nominate your favourite female entrepreneur or business-owner. Although I’m not associated in any way with the awards (apart from being a bonafide woman and possible entrant — hint, hint!), these can open doors for nominees and winners alike.

    The NatWest EveryWoman Awards were created to celebrate “the woman behind the business, her personal successes and achievements and how she individually inspires others.” Judging by past winners standards, this year should see some remarkably strong women contenders.

    Visit the awards web page to find out more or to nominate. Entries close 30 July 2010.

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    How to Get More Traffic to Your Website

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    According to internet marketing master Marlon Sanders, the top six ways to drive traffic to your websites are:

    1. Getting affiliates to promote your products to their lists.
    2. Article marketing — see http://bit.ly/9eMN3j and http://bit.ly/9KpIfn for more information.
    3. Buying ads in other people’s ezines.
    4. Search engine optimisation (SEO) — to generate more organic traffic.
    5. Google Ad Words — and other pay-per-click (PPC) advertising.
    6. Banner advertising — once dismissed, now making a comeback.

    Here are a few others you might want to try: joint ventures (JVs) … co-registration … social media/networking … PR … postcard marketing … blogging.

    Source: Bob Bly email, 1/7/09

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    Reader Q&A: How Do I Grow My List?

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    I received the following question recently, which sums up a lot of the queries I receive from both clients and prospects alike:

    ”I’m having trouble attracting people to my website, more specifically opt-in members for my list. Can you help?“

    I’d like to share a recent post I wrote in response, but will add another tip in the wake of the social-media craze…

    >>>

    Answer: There are a myriad ways of achieving your goals. Here are a some to get you going:

    1.  Make sure your website is targeted for your ideal customer, using language and ‘triggers’ that will appeal accordingly.
    2. Optimise your web pages, especially your home page, using SEO (search engine optimisation) techniques to drive more search engines to your site, and help your visibility among the search results.
    3. Start a blog, and link back to your website. Search engines love fresh content, and writing regular blog posts is an excellent way of keeping them happy. ;)
    4. Make sure your newsletter sign-up box appears not only on your web pages, but also your blog.
    5. Make it worthwhile subscribing to your ezine –– just because it’s free is no longer a valid reason.
    6. Write articles and submit them to online article directories. Make sure your ‘author bio’ or resource box features a live hyperlink to your newsletter, and offer a gift to subscribe.
    7. Use Google Adwords to get qualified traffic. Make sure the landing page is suitably targeted.

    Hopefully, this little lot should be enough to get you started and keep you busy for a while! Good luck, and let us know how you get on…

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    Another relatively quick and easy way to grow your database is to make full use of social media. Twitter, Facebook and LinkedIn seem to be the top three social networks. But if you don’t know where to start or are unsure whether social media is ‘right’ for your business, then you need to read one of the most popular feature articles ever seen in my newsletter, Communiqué for Success. You’ll need to sign up first. (You can unsubscribe at any time, and I NEVER abuse my subscriber’s email address. Your details are safe with me.)

    Subscribe here: http://twitpwr.com/44Q/

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