Reader Q&A: How Do I Grow My List?
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I received the following question recently, which sums up a lot of the queries I receive from both clients and prospects alike:
”I’m having trouble attracting people to my website, more specifically opt-in members for my list. Can you help?“
I’d like to share a recent post I wrote in response, but will add another tip in the wake of the social-media craze…
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Answer: There are a myriad ways of achieving your goals. Here are a some to get you going:
- Make sure your website is targeted for your ideal customer, using language and ‘triggers’ that will appeal accordingly.
- Optimise your web pages, especially your home page, using SEO (search engine optimisation) techniques to drive more search engines to your site, and help your visibility among the search results.
- Start a blog, and link back to your website. Search engines love fresh content, and writing regular blog posts is an excellent way of keeping them happy.
- Make sure your newsletter sign-up box appears not only on your web pages, but also your blog.
- Make it worthwhile subscribing to your ezine –– just because it’s free is no longer a valid reason.
- Write articles and submit them to online article directories. Make sure your ‘author bio’ or resource box features a live hyperlink to your newsletter, and offer a gift to subscribe.
- Use Google Adwords to get qualified traffic. Make sure the landing page is suitably targeted.
Hopefully, this little lot should be enough to get you started and keep you busy for a while! Good luck, and let us know how you get on…
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Another relatively quick and easy way to grow your database is to make full use of social media. Twitter, Facebook and LinkedIn seem to be the top three social networks. But if you don’t know where to start or are unsure whether social media is ‘right’ for your business, then you need to read one of the most popular feature articles ever seen in my newsletter, Communiqué for Success. You’ll need to sign up first. (You can unsubscribe at any time, and I NEVER abuse my subscriber’s email address. Your details are safe with me.)
Subscribe here: http://twitpwr.com/44Q/
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Want to use this in your ezine, blog or website? No problem! Just let me know. I’ll send you a short resource box/bio to include.