Quick Publicity Tip: Be Different


If you’re about to pitch a news item or an article idea to a newspaper or magazine editor, then you really need to stand out from the crowd.

Journalists are tired of seeing the same old stories. So aim for the offbeat and more unusual angles. Just a small ‘twist’ on an otherwise ‘everyday’ idea can be enough.

For example, if you’re a fitness coach, try sending out a list of the “Seven Worst Things You Can Do While Exercising”, instead of the seven best.

(Originally published in Communiqué for Success, a bi-weekly newsletter published by MediaMinister.)

By Tracey Dooley, Copywriter Creative Consultant

Need more structured help in finding the right story angle, hook…or even publications for your next release? Powerhouse Publicity — How to Profit from the Media and Get FREE Publicity is a step-by-step system offering ‘tried-tested-and-proven’ techniques that, when followed, can give you the tools to publicise you, your company, your product or service! It’s packed with facts and tips that you can start applying straight away, too. 

(Why struggle needlessly when you can get expert affordable mentoring and have fun attracting clients easily?) 

(C) 2009–13 T Dooley, All Rights Reserved

Add my RSS feed to your reader now so you never have to miss a post.

Want to use this in your ezine, blog or website? No problem! Just let me know. I’ll send you a short resource box/bio to include.