Quick Publicity Tip: Be Different

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If you’re about to pitch a news item or an article idea to a newspaper or magazine editor, then you really need to stand out from the crowd.

Journalists are tired of seeing the same old stories. So aim for the offbeat and more unusual angles. Just a small ‘twist’ on an otherwise ‘everyday’ idea can be enough.

For example, if you’re a fitness coach, try sending out a list of the “Seven Worst Things You Can Do While Exercising”, instead of the seven best.

(Originally published in Communiqué for Success, a bi-weekly newsletter published by MediaMinister.)

By Tracey Dooley, Copywriter Creative Consultant

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(C) 2009–13 T Dooley, All Rights Reserved

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