Reader Q&A: Sending Email News Releases


Picture by ‘LeoSynapse’ via stock.xchng


“Would you mind answering a quick question for me?  I received an email from XXXXXX (name removed for client confidentiality) earlier this week that they’ve developed a sample media release that members are free to modify and distribute to local media.  My question is, if I was to distribute this via email what do I put in the subject line and covering email?  Do I just say ‘Subject: For immediate release’ and in the email ‘Please find attached a press announcement for immediate release.’ Basically, what’s the code of conduct when sending these things?

Not sure if that’s turned out to be a quick question or not so I appreciate your comments.”


ANSWER Continue reading

A Little Inspiration…


From time to time, I like to post a little inspiration on this blog…

Today, in memory of my wonderful mother, whose light went out in this world 14 years ago today (yet who still lives on for ever in my heart and my memories), I would like to share this lovely little movie clip:

Wherever you are today, I urge you to please take some time out to reflect on who or what matters to you most, be grateful for all the good things you have in your life, and make a pact to start living it with the passion it deserves.  🙂


Quick Copywriting Tip


Whenever you write for your intended audience, always ask yourself why ‘they’ —(your customers, or casual readers or web browsers) —should care. In other words, answer the ‘WIIFT’ question: What’s in it for them?

By Tracey Dooley, Copywriter Creative Consultant

Not getting results? Let Tracey teach you how to write copy that makes your readers sit up and take note of what you have to say Having trouble with converting visitors into buyers once they get to your website? Check out Website Copywriting Secrets that Convert Web Readers into BUYERS.

(Why struggle needlessly when you can get expert affordable mentoring and have fun attracting clients easily?) 

(C) 2014 T Dooley, All Rights Reserved


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