How to Move Your Prospects Beyond Wanting to Buying


Picture by Jonathan Werner via flickr

Don’t fall prey to the myth that you will get an instant result from your advertising and marketing efforts. Taking your product or service to market demands patience. It can also involve a substantial amount of investment.

When a typical consumer reaches for that bag/chocolate bar/golf club/insert desired item, they’’re not thinking of buying it because of any practical, rational thought. Rather, their ‘want’ comes from the feeling that having that item gives them.

It’s the same with your prospective customers.

So use your words to let your prospects experience the joy of owning or using your product before they buy it, and you’ll move them closer along the ‘sales funnel’, all the way to them actually to buying it.

By Tracey Dooley, Copywriter Creative Consultant

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