The Seven-Second Test that Could Boost Profits


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Picture by ‘debaird™’ via Flickr

Copywriting master John Carlton is renowned for obsessing over every single word he writes, especially when it comes to headlines, which are key to any marketing campaign’s success. Is he paranoid about using the wrong word?
No. He’s being smart.
Tracey Dooley explains why, and also how your business can benefit from the same attention to detail…

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