How to Write Persuasive Subject Lines

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Picture by ‘Agne Kveselyte’ via stock.xchng

The subject line is one of THE most powerful weapons in your internet-market arsenal Yet it’s also one of the most overlooked. Tracey Dooley shows you how to get your emails recognised, opened AND acted upon…

 

About three seconds and 35 characters…40 at the most, — including spaces. That’’s all your subject line gets to work its magic and avoid being the victim of the delete button. If it’’s worked a treat, congratulations: you have succeeded in getting your busy readers to stop and actually read your email.

But don’’t rest too easy. It’s not as easy as it sounds…

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