The Single Biggest Barrier to Online Sales

Standard

Picture by ‘magicmarie’ via stock.xchng

Today, more than ever before, there is an enormous gulf between websites that convert browsers into buyers and those that are…well, just a bit bleh.

There are a number of reasons why one website will fail and another will succeed — even when they are of a similar design and functionality. But one of the single biggest obstacles today to online sales is trust. Or lack of it. Continue reading