One of the most inexpensive forms of written sales material is a flyer, aka flier. Flyers are essentially a simple direct-response brochure. Usually no more than a single sheet of paper, they can be ‘door-dropped’, used as inserts in trade or consumer publications, tacked onto a bus shelter, used as handouts, leave-behinds and so on. They can be used alone or as part of a direct-mail package.
Here are some top tips to make sure your next one makes a magical impact: