Track Your Leads

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Picture via scenicreflections.com

Always, always ask how people found you. For example, someone phones up to find out if they can book a consultation with you. Before they hang up, ask where they heard of you — was it an advertisement in the local paper? A friend or colleague? Some other source?

When you have this information, simply pop it into your sales and marketing database. Better still, create a bar or flow chart with the information; it will prøve invaluable as it reveals which promotional techniques are working the best for you … and therefore which ones to concentrate on.

Psst! Send me your best resources or tips via the comment box. Feel free to include your business name/URL and city with your entry.

By Tracey Dooley, Copywriter | Editor | Proofreader

bullet_grn_brwn Need help to put the va-va-voom into your marketing? I show my clients not only HOW to maximise their advertising and marketing spend, but also how to GET NOTICED among the plethora of marketing messages for (almost) FREE… Get in touch and mention the word “BOOM” to find out more:

• http://www.mediaminister.co.uk/

(Why struggle needlessly when you can get expert affordable mentoring and have fun attracting clients easily?) 

(C) 2010-17 T Dooley, All Rights Reserved

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Want to use this in your ezine, blog or website? No problem! Just let me know. I’’ll send you a short resource box/bio to include.

Avoid These Critical Newsletter Mistakes & Watch Your Sales Soar

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You can liken an email newsletter to a good sandwich — it’s quick and easy to digest. A bad one, however, is likely to damage your reputation… Tracey Dooley highlights some of the most common ezine blunders and, more importantly, how to avoid them. (Before you ask, yes, even in the land of good ol’ Social Media — not to mention overflowing inboxes — email newsletters DO still work. In fact, for most marketers and small businesses, an ezine is THE marketing tool of choice…

Do you ever feel just a little bit jealous of the ‘big names’ such as Tony Robbins, Jack Canfield and Michael Port, all of whom are enjoying ‘the rich life’ thanks to all those passive income streams?

What’s their secret? Continue reading

How to turn stagnant words into literary gold

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Take one dose of stale words. Add a touch of creative magic. Bake for several hours. Leave to cool. Enjoy the effects of your new motivating, sales-closing literary breath of fresh air…

*SCHEDULE UPDATE ALERT*

I have ONE slot available in February 2017 for either:

  1. writing,
  2. editing, or
  3. proofreading.

So, if you have a last-minute project that you need help with — and you want bankable RESULTS — simply contact me for a quick no-obligation quote or to secure your slot.

Any leads, shoot them my way.

Thanks!

~Tracey 🙂

By Tracey Dooley, CopyWriter | Editor | Proofreader

(Why struggle needlessly when you can get expert affordable help and have fun attracting sales easily?) 

(C) 2017 T Dooley, All Rights Reserved

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Add my RSS feed to your reader now so you never have to miss a post.
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Want to use this in your ezine, blog or website? No problem! Just let me know. I’’ll send you a short resource box/bio to include.

New Year, New Me

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Picture by via thecatholiccatalogue.com

I have finally whittled my NY resolutions (hey, it’s STILL January!) down to two, and here they are, as simple as this post is short:

1. Embrace the philosophy of abundance. Instead of thinking in terms of, for example, “I don’t have enough of…” and “I can’t do…” I will change my mindset to “I am so lucky to have…” and “I CAN do…”

2. Stop boiling the kettle, only to NOT make a cup of coffee. Such a waste of energy. From now on, I will boil my kettle and re-hydrate merrily each time!

— drinking Coffee.

What about YOU? What are YOUR resolutions for the year ahead?

(C) 2017 T Dooley, All Rights Reserved

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Add my RSS feed to your reader now so you never have to miss a post.
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Want to use this in your ezine, blog or website? No problem! Just let me know. I’ll send you a short resource box/bio to include.

Happy Holidays & Office Hours

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Picture by ‘Jennifer Donley’ via Flickr

Just to let you know that MediaMinister (and therefore the MarketingMoment blog) will be ‘offline’ from 6pm today (16 December) for the festive season. I will re-open for business on 4 January 2017 (where does it go?!).

In the meantime, I would like to take a moment to extend my warmest wishes to all my blog readers for a very happy, peaceful and healthy holiday season. May 2017 prove to be the very best year of your business and personal life to date.

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Add my RSS feed to your reader now so you never have to miss a post.
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Want to use this in your ezine, blog or website? No problem! Just let me know. I’ll send you a short resource box/bio to include.

 

Writing high-impact web copy

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Picture by Lorenzo Petrantoni

The purpose of web copy is to generate customers, business leads, sales, and consequently profits. Good web copy has the ability to convert web browsers into buyers. As such, it is a specialised skill, but one that can be learned. Tracey Dooley shows you how…

Continue reading

Nine copywriting tips to create flyers that sell

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One of the most inexpensive forms of written sales material is a flyer, aka flier. Flyers are essentially a simple direct-response brochure. Usually no more than a single sheet of paper, they can be ‘door-dropped’, used as inserts in trade or consumer publications, tacked onto a bus shelter, used as handouts, leave-behinds and so on. They can be used alone or as part of a direct-mail package.

Here are some top tips to make sure your next one makes a magical impact: Continue reading