How Aunty AIDA Can Help Make Your Business Fly


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Far from being the kind of lovely lady who rejoices in handing out cough drops while sipping chamomile tea, Aunty AIDA is more akin to Checkpoint Charlie in character. AIDA is in fact one of the most useful formulas for keeping your creative thinking on tap. And it has the potential to substitute flagging sales with a roaring trade . . . BUT only if you pay attention. Tracey Dooley covers the fundamentals of writing good copy for your business…

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How to Increase Sales & Your Average Customer Spend . . . Virtually Overnight


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There’s a magic ingredient that those in the know have found to be massively profitable for business over the years — especially now. Tracey Dooley shows how you can cash in on it, too…

Anyone involved in running a small business will tell you the truth: boy, oh boy, it can be tough. As business-owners, we’re often so busy wearing many different hats and working IN our businesses that it can be nigh on difficult to find the time to work ON our businesses —— that is, to strategically add business growth.

And yet increasing the profitability of your business needn’t take up much time. What’s more, it can reward you rather well . . . IF you know what to concentrate on. 

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Three Reasons You SHOULD Be Using Direct Marketing


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For small businesses, direct marketing is a particularly cost-effective option for dramatically increasing sales. Tracey Dooley reveals why you can’t afford NOT to have it in your marketing arsenal…


One of the largest and most efffective forms of marketing on the planet. That is what direct marketing is. And it works. Boy, does it ever. Just spend a little time Googling the term with the word “success” or “results” and you’ll see what I mean.It has many advantages over advertising and most conventional forms of marketing, including: Continue reading