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There’s a magic ingredient that those in the know have found to be massively profitable for business over the years — especially now. Tracey Dooley shows how you can cash in on it, too…
Anyone involved in running a small business will tell you the truth: boy, oh boy, it can be tough. As business-owners, we’re often so busy wearing many different hats and working IN our businesses that it can be nigh on difficult to find the time to work ON our businesses — that is, to strategically add business growth.
And yet increasing the profitability of your business needn’t take up much time. What’s more, it can reward you rather well . . . IF you know what to concentrate on.
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For small businesses, direct marketing is a particularly cost-effective option for dramatically increasing sales. Tracey Dooley reveals why you can’t afford NOT to have it in your marketing arsenal…
One of the largest and most efffective forms of marketing on the planet. That is what direct marketing is. And it works. Boy, does it ever. Just spend a little time Googling the term with the word “success” or “results” and you’ll see what I mean.It has many advantages over advertising and most conventional forms of marketing, including: Continue reading
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Choosing a good business name is important not just for the legalities of operating a business, but also for making sure your prospective buyers choose you instead of your competitors…
In business, everything you do is geared toward one thing: turning prospects into customers. But the way you communicate your offer and, more importantly, how well you prove your case beyond “all reasonable doubt” can mean the difference between
a sale and no sales. Tracey Dooley shows you
how to use ‘proof points’ your advantage…
Aside from a bad product, poor targeting or shoddy copy, the lack of proof in your copy is one of the main reasons your business will fail. Continue reading
Want to attract new customers and boost customer loyalty? Then it’s time to reach out to your prospects in a gentle, authentic way. It’s much more fun that pushing hard in a bid to ‘grab’ customers. And much easier, saysTracey Dooley…
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Far from being the kind of lovely lady who rejoices in handing out cough drops while sipping chamomile tea, Aunty AIDA is more akin to Checkpoint Charlie in character. AIDA is in fact one of the most useful formulas for keeping your creative thinking on tap. And it has the potential to substitute flagging sales with a roaring trade . . . BUT only if you pay attention. Tracey Dooley covers the fundamentals of writing good copy for your business…
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There’s an essential pillar of advertising and marketing that makes a huge difference to your ROI — but is often ignored by businesses AND even seasoned copywriters (silly billies).
What am I talking about? An irresistible offer. It’s a simple strategy that allows you to PULL in customers and clients, rather than pushing hard (at great expense). And it’s MUCH easier.
Here are five ways to create your compelling offer…