Six Ways to Spruce Up Your Image

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People are increasingly being bombarded by advertising messages. Which means it’s going to take something rather special for a brand to stand out among the clutter. Tracey Dooley aims to help you just do that — regardless of whether you are just starting out or want to give your brand a new lease of life. If nothing else, it should help you really think about what you want to achieve over the next six months…

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Avoid These Critical Newsletter Mistakes & Watch Your Sales Soar

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You can liken an email newsletter to a good sandwich — it’s quick and easy to digest. A bad one, however, is likely to damage your reputation… Tracey Dooley highlights some of the most common ezine blunders and, more importantly, how to avoid them. (Before you ask, yes, even in the land of good ol’ Social Media — not to mention overflowing inboxes — email newsletters DO still work. In fact, for most marketers and small businesses, an ezine is THE marketing tool of choice…

Do you ever feel just a little bit jealous of the ‘big names’ such as Tony Robbins, Jack Canfield and Michael Port, all of whom are enjoying ‘the rich life’ thanks to all those passive income streams?

What’s their secret? Continue reading

The Single Biggest Barrier to Online Sales

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Picture by ‘magicmarie’ via stock.xchng

Today, more than ever before, there is an enormous gulf between websites that convert browsers into buyers and those that are…well, just a bit bleh.

There are a number of reasons why one website will fail and another will succeed — even when they are of a similar design and functionality. But one of the single biggest obstacles today to online sales is trust. Or lack of it. Continue reading

Are You Believable?

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In business, everything you do is geared toward one thing: turning prospects into customers. But the way you communicate your offer and, more importantly, how well you prove your case beyond “all reasonable doubt” can mean the difference between
a sale and no sales. Tracey Dooley shows you
how to use ‘proof points’ your advantage…

Aside from a bad product, poor targeting or shoddy copy, the lack of proof in your copy is one of the main reasons your business will fail. Continue reading

THE Simplest Way to Skyrocket Your Sales

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Picture by Friendly’s Ice Cream

So, your product rocks. Not only that, but you provide exemplary customer service. So much so that your customers tend to pass along positive comments about you wherever they go. The referrals flood in, the orders are ker-chinging so fast you’re having difficulty keeping up, but hey business life is suddenly soooo sweet. OK, a slight exaggeration, perhaps, but such is the power of ‘WOMM’…

Raking in heaps of business without having to spend the time, money and energy on hunting down sales. Now that sounds like the sort of stuff dreams are made out of. Well, not really. Not if you harness this most powerful and influential of marketing strategies… Continue reading