Avoid These Critical Newsletter Mistakes & Watch Your Sales Soar

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You can liken an email newsletter to a good sandwich — it’s quick and easy to digest. A bad one, however, is likely to damage your reputation… Tracey Dooley highlights some of the most common ezine blunders and, more importantly, how to avoid them. (Before you ask, yes, even in the land of good ol’ Social Media — not to mention overflowing inboxes — email newsletters DO still work. In fact, for most marketers and small businesses, an ezine is THE marketing tool of choice…

Do you ever feel just a little bit jealous of the ‘big names’ such as Tony Robbins, Jack Canfield and Michael Port, all of whom are enjoying ‘the rich life’ thanks to all those passive income streams?

What’s their secret? Continue reading

Writing high-impact web copy

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Picture by Lorenzo Petrantoni

The purpose of web copy is to generate customers, business leads, sales, and consequently profits. Good web copy has the ability to convert web browsers into buyers. As such, it is a specialised skill, but one that can be learned. Tracey Dooley shows you how…

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How to Increase Sales & Your Average Customer Spend . . . Virtually Overnight

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Picture by ‘ldigital’ via stock.xchng

 

There’s a magic ingredient that those in the know have found to be massively profitable for business over the years — especially now. Tracey Dooley shows how you can cash in on it, too…

Anyone involved in running a small business will tell you the truth: boy, oh boy, it can be tough. As business-owners, we’re often so busy wearing many different hats and working IN our businesses that it can be nigh on difficult to find the time to work ON our businesses —— that is, to strategically add business growth.

And yet increasing the profitability of your business needn’t take up much time. What’s more, it can reward you rather well . . . IF you know what to concentrate on. 

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Are Your Benefits Featureless?

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Whenever you read copy written by someone other than a copywriter, chances are it will scream Features! Features! Features! You might argue that features are a very splendid thing indeed and, therefore, readers do need to know about them. But not all of them. And NOT right up front.

Instead, you need to do what every good copywriter 
MUST do in order to educate or make the sale: turn features into benefits, and put those benefits at the beginning of your copy.

These benefits must be tied into your readers’ desires, needs and wants. So, when you solve your readers’ problems, they’ll go looking for the features — meaning they WILL bother to read the rest of your marketing message.

Tracey Dooley, CopyWriter | Editor | Proofreader

bullet_grn_brwn Would you like some help in developing or sprucing up your benefits or USP? I would be glad to help or act as a facilitator for you and your team… Just let me know:

• http://www.mediaminister.co.uk

(Why struggle needlessly when you can get expert affordable mentoring and have fun attracting clients easily?) 

(C) 2008-16 T Dooley, All Rights Reserved

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Are You Believable?

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In business, everything you do is geared toward one thing: turning prospects into customers. But the way you communicate your offer and, more importantly, how well you prove your case beyond “all reasonable doubt” can mean the difference between
a sale and no sales. Tracey Dooley shows you
how to use ‘proof points’ your advantage…

Aside from a bad product, poor targeting or shoddy copy, the lack of proof in your copy is one of the main reasons your business will fail. Continue reading

How to Out-Do Your Competitors

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There’s something extremely powerful that every single business should have, but most don’t even feature it in their marketing and advertising materials. What a waste! Tracey Dooley shows you how to make sure you don’t miss out on building a stronger connection with your prospects — enticing them to buy from you, instead of the competition….

 

How can you be uniquely attractive to prospects, capture their trust and ultimately gain their custom? By developing your USP, that’s how! Every single business or person in business needs to have a USP. Ignore that sentence, and you’ve just made being in business unnecessarily more difficult.

As legendary copywriter Rosser Reeves, wrote in his book Reality in Advertising: “Too many businesses flop because they fail to create a well-defined USP.” And it’s still happening today.   

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