Common (Yet Fatal) Brochure Mistakes — and What to Do About Them

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The brochure is by far the most used — and misused — tool in business today, whether used online or offline. Tracey Dooley explores what you should focus on (and what you should definitely NOT do), as well as some best practices, to ensure your brochure brings in new business…

Brochures have held an important place in marketing plans for longer than most of us can remember. Whether you tout the printed version, or prefer e-brochures or digital brochures, they all can be an easy and highly profitable addition to your marketing arsenal, adding credibility to any business. And there is no doubt they have the ability to generate new leads and sales as well as increase revenues.

So the big question is: Why do so many of them fail?

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How Aunty AIDA Can Help Make Your Business Fly

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Far from being the kind of lovely lady who rejoices in handing out cough drops while sipping chamomile tea, Aunty AIDA is more akin to Checkpoint Charlie in character. AIDA is in fact one of the most useful formulas for keeping your creative thinking on tap. And it has the potential to substitute flagging sales with a roaring trade . . . BUT only if you pay attention. Tracey Dooley covers the fundamentals of writing good copy for your business…

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Six Ways to Spruce Up Your Image

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People are increasingly being bombarded by advertising messages. Which means it’s going to take something rather special for a brand to stand out among the clutter. Tracey Dooley aims to help you just do that — regardless of whether you are just starting out or want to give your brand a new lease of life. If nothing else, it should help you really think about what you want to achieve over the next six months…

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