MarketingMoment

Just made my first ever video. It’s called “The BIG Question…” and you can watch it: http://bit.ly/do6wUg

Or here on this blog:

Would love to know what you think. (Be gentle!) 

================================
Add my RSS feed to your reader now so you never have to miss a post.
================================

Want to use this in your ezine, blog or website? No problem! Just let me know. I’ll send you a short resource box/bio to include.

I recently advised one of my marketing clients to offer his prospective customers a free white paper. This is because although he has a great product, it is fairly complex and its use (extremely widespread, as it happens) seems at first fairly limited.

The argument for the white paper was that it would a) provide helpful information about the product and its many uses, b) show how it can overcome a problem shared by my client’s prospects, and c) serve as a ‘bait piece’.

At first he objected. Quite vehemently, it has to be said. The reason? “People have had enough of ‘free’. Besides, they already have too much to read. So they won’t even look at my white paper.”

I can understand where he was coming from. A study by the Columbia Business School concluded that, even in an age of information overload, educational marketing still work. And very well, too.

The study, which focused on politics, found that getting a lot of information out to the public, especially in the arly stages of a campaign when many voters are ambivalent, is an effective campaign strategy.

Quantity is more important than quality, the study found, because ambivalent individuals are open to persuasion from a variety of sources, and accept messages regardless of the source’s perceived reliability.

This can easily be applied to the business arena. Which my client now happily appreciates.

Source: Columbia Ideas at Work

================================
Add my RSS feed to your reader now so you never have to miss a post.
================================

Want to use this in your ezine, blog or website? No problem! Just let me know. I’ll send you a short resource box/bio to include.

Sometimes, it can seem as if the world is conspiring against you and your marketing efforts. But not if you use a time-tested powerful headline.

In the world of marketing communications, both online or offline, your headline can lead to marketing success … or failure. Copywriting and marketing pros alike turn to certain headline formulas that they know will always work well.

In the lead article in MediaMinister’s latest newsletter, Communiqué for Success,  I present my favourites, and show you how you can use each one in your own marketing. To read “Top Proven Headlines to Boost Sales” as well as the rest of the ezine, please sign up first. (You can unsubscribe at any time, and I NEVER abuse my subscriber’s email address. Your details are safe with me.)

Subscribe here.

================================
Add my RSS feed to your reader now so you never have to miss a post.
================================

Want to use this in your ezine, blog or website? No problem! Just let me know. I’ll send you a short resource box/bio to include.

The NEW and EXPANDED Using Online Marketing to Your Advantage home-study system is finally here. The following bonuses now come with each format (64-page instant-download PDF, companion 80-minute audio (CD) and the full package (PDF & CD)):

BONUS giveaway #1: Mastering Twitter in 10 Minutes or Less
BONUS giveaway #2: 5 Steps to Online Marketing Success

This “must-have business tool” (that’s what one of my customers says, anyway!) will show you, step-by-step, EXACTLY how to confidently guarantee your online success, starting today.

Get over £350 worth of EXTRA SUPPORT when you order today!

Plus, for every order placed before 28 March 2010, I’m going to include *complimentary* email support and mentoring (limited to four email consults (one item per email) per order) to help you get the most out of your new business asset.

If you’ve been saying you NEED to invest in your business, then here’s the chance to DO IT while enjoying complimentary personal mentoring. The small investment could increase your profits handsomely for 2010.

Find out or order your copy here: http://bit.ly/bE2l1Z

NB: A few blog posts ago, I wrote about having to increase the price on this newly expanded programme, but after careful consideration, I have decided NOT to put it up, so you can now benefit from a super-low deal. What’s more, all orders placed within the last six months will automatically receive the same two bonuses as above. I’ll even throw in one fr!ee email consult. I’ll be writing to you individually.

================================
Add my RSS feed to your reader now so you never have to miss a post.
================================

Want to use this in your ezine, blog or website? No problem! Just let me know. I’ll send you a short resource box/bio to include.

1. Work out how often per week, month or year you are going to send out your newsletter, and then stick to this schedule. Consistency and regularity are key.
2. Provide quality content that is relevant to your target audience and is worth reading.
3. Hold competitions. People love the opportunity to win prizes, and a good competition can make your ezine ‘viral’.
4. Don’t overpopulate your email newsletter with ads.
5. Be patient. It takes time for newsletter marketing to work.

First published in Communiqué for Success newsletter:

http://www.mediaminister.co.uk/marketing_cfs_newsletters.htm 

================================
Add my RSS feed to your reader now so you never have to miss a post.
================================

Want to use this in your ezine, blog or website? No problem! Just let me know. I’ll send you a short resource box/bio to include.

Many of my clients and newsletter readers have taken advantage of my ‘heads up’ on the price increase of MediaMinister’s Using Online Marketing to Your Advantage home-study system. Some also wrote in asking for an extension on the ‘old’ price, before I revamp it into the fully ’supped up’ version. You’re still sorting out post-Christmas debt, you said, and would like a little longer.

No problem! I mean we all need the help we can get, especially with the news that we’re not that far out of the recession as we’d been led to believe AND inflation is set to go up — again.

So you’ve got until March to buy the original at the original price before it goes from £50 to £85 for the CD or downloadable transcript and from £60 to £97 for the whole package. If you’ve been meaning to get it, *here’s where you can read more about it, and get yours at the ‘old’ price.*

================================
Add my RSS feed to your reader now so you never have to miss a post.
================================

Want to use this in your ezine, blog or website? No problem! Just let me know. I’ll send you a short resource box/bio to include.

The lead article in MediaMinister’s latest newsletter, Communiqué for Success, shows you how to get make sure 2010 starts off on the right path for your business. To read “2010 and the Top Marketing Insights For Business” as well as the rest of the ezine, please sign up first. (You can unsubscribe at any time, and I NEVER abuse my subscriber’s email address. Your details are safe with me.)

Subscribe here.

================================
Add my RSS feed to your reader now so you never have to miss a post.
================================

Want to use this in your ezine, blog or website? No problem! Just let me know. I’ll send you a short resource box/bio to include.

Fellow blogger and marketer Karen Purves has published a fantastic post on 2010 predictions.

You can read it here.

I’d like to add just one (to keep the list short and simple): transparency. Marketing has been moving away from hype to authenticity, and I think being more transparent in business is key. By being as upfront and as genuine as you can be, you’re more likely to attract higher-caliber clients and customers.

================================
Add my RSS feed to your reader now so you never have to miss a post.
================================

Want to use this in your ezine, blog or website? No problem! Just let me know. I’ll send you a short resource box/bio to include.

ShareThis

The lead article in MediaMinister’s latest newsletter, Communiqué for Success, takes a look at ten of the major lessons learned in marketing, and how they can help ANY entrepreneur or business-owner when the calendar turns to the next decade. To read, please sign up first. (You can unsubscribe at any time, and I NEVER abuse my subscriber’s email address. Your details are safe with me.)

There are also TWO reader giveaways to help sort out both your personal and your business life. Oh, it all makes me feel like Mrs Santa Claus right now!

Subscribe here.

================================
Add my RSS feed to your reader now so you never have to miss a post.
================================

Want to use this in your ezine, blog or website? No problem! Just let me know. I’ll send you a short resource box/bio to include.

Do you struggle with your marketing? Or perhaps you need to increase the response of your advertising or your website?

Well, take a leaf from Socrates’ book (or clay tablet, as it was centuries ago)…

Socrates was perhaps the greatest master of persuasion. His tactic was to get people to agree with him, or concede their side of the argument, belief, or debate, by getting them to say “yes”. He would do this by asking questions that people would simply have to answer in the affirmative. And he’d do this over and over until they agreed with him!

How does this help you?

By getting your prospects to agree with your statements or questions, then each time they do they are one step closer to becoming a buyer.

Why not try this ‘Socrates Method’ in your advertising and marketing, and see what happens? Oh, and feel free to report any findings here.

================================
Add my RSS feed to your reader now so you never have to miss a post.
================================

Want to use this in your ezine, blog or website? No problem! Just let me know. I’ll send you a short resource box/bio to include.