MarketingMoment

Fellow blogger and marketer Karen Purves has published a fantastic post on 2010 predictions.

You can read it here.

I’d like to add just one (to keep the list short and simple): transparency. Marketing has been moving away from hype to authenticity, and I think being more transparent in business is key. By being as upfront and as genuine as you can be, you’re more likely to attract higher-caliber clients and customers.

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The lead article in MediaMinister’s latest newsletter, Communiqué for Success, takes a look at ten of the major lessons learned in marketing, and how they can help ANY entrepreneur or business-owner when the calendar turns to the next decade. To read, please sign up first. (You can unsubscribe at any time, and I NEVER abuse my subscriber’s email address. Your details are safe with me.)

There are also TWO reader giveaways to help sort out both your personal and your business life. Oh, it all makes me feel like Mrs Santa Claus right now!

Subscribe here.

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The lead article in MediaMinister’s latest newsletter, Communiqué for Success, shows you how to get the ‘X factor’ for your business and ensure that YOUR products or services stay in demand. To read, please sign up first. (You can unsubscribe at any time, and I NEVER abuse my subscriber’s email address. Your details are safe with me.)

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Choosing a good business name is important not just for the legalities of operating a business, but also for making sure your prospective buyers choose you instead of your competitors.

Some experts say that your business name is the first thing that any potential customer will notice and is therefore more important than your sales pitch or even your end product.

I wouldn’t necessarily go that far, but it is certainly true that the name you choose will strike either the right – or wrong – tone with your potential customers.

Successful organisations don’t just invest in developing good names, they work hard to develop a brand name. Because, over time, a brand is capable of doing the selling for you…

People remember a good business name. So what does yours say about you?

A lot of ‘modern’ business names either use the name of the person (if it’s a consultant, for example), which is fine, or they play on words.

I’m not a huge fan of using a play on words in a business name. My feeling is that it doesn’t make the name any more memorable (which is presumably the intention), and it can look a little on the conceited, self-important side.

Another mistake is putting the personal element in a business name. You’d do a LOT better if you chose a name that immediately gets across what you sell or do, and perhaps how you stand apart from the competition.

Speaking personally, if I were to choose my own business name again, I would choose something that adds more of a perceived value, without being ‘cutesy’ about it.

A good business name should be short, unique, memorable, distinctive, catchy and, more importantly, easy to remember and to spell!

When you do settle on a name, make sure you do a search on the internet, just to make sure you are not unintentionally offending someone – often words translated into a different language or culture can really mean something else! Finally, make sure you always consider the legal ramifications of your chosen company name.

If you want professional help with finding and selecting the right business name, just let me know. Prices start from just £97 for up to five original names from which to choose.

Copyright, T L Dooley. All Rights Reserved.

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The lead article in MediaMinister’s latest newsletter, Communiqué for Success, is a must-read before you waste any more time or money running poor-performing ads! It will also give you some ideas of getting more out of your marketing materials. 
To read, please sign up first.

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I used to sell air once. Some people say I’m sometimes full of the stuff (ah, they love me, really!). But I can fill it rather nicely, too.  :)

If you need effective script-writing or editing services for films, videos, radio, telemarketing and speeches, then you’ve come to the right place.

I can provide copy for all of the above and offer creative direction, too.

Find out more, request samples or book your project in at: www.mediaminister.co.uk

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The lead article in MediaMinister’s latest newsletter, Communiqué for Success, is entitled, “The Most Crucial Business Skill of Them All”. To read, please sign up first.

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After years in the making, and months spent chained to my desk, I am delighted to announce the unofficial launch (expect to see a press release soon to make it all official) of my new business Advantage, Inc Limited.

The company was founded with one key factor in mind: to do away with the old (and frankly unfair) client/agency model. Namely, where you pay good money to an advertising or marketing agency — daily fees of anything from £500 to £5,000+ — yet have no idea whether they’ll deliver any tangible results. Sure they may produce glitzy advertising campaigns that win awards within their industry, but what about you? How would you feel if the fruits of their labour produced results that weren’t as good as you’d hoped? Or, worse, failed miserably in terms of ROI?

Advantage, Inc is based on a new methodology:

Number One: To only use strategies that have been proven time after time, year after year, with hundreds of different types of companies in almost as many industries all over the world. Most of our strategies are fr!ee to apply or cost very little to implement in your business.

Number Two: To work with clients to uncover hidden profit opportunities within their existing business — hidden assets that almost 95% of companies overlook — and show them our field-tested systems can be easily and simply plugged in’ to their existing business.

Number Three: To eliminate risk and show full accountability by taking our fees from the profits we make for clients. In other words, Advantage Inc is entirely results driven, and we only get paid for performance.

To find out more, please visit:

www.traceydooley.com

or

www.advantageinc.co.uk

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No matter how much doom and gloom greets us on a daily basis, the fact of the matter is that businesses and consumers are STILL BUYING. But what if you don’t have a steady flow of potential buyers in the first place?

The lead article in MediaMinister’s latest newsletter, Communiqué for Success, can help turn any solopreneur practice or small business into a systematic lead-generating workhorse.

To read the full article and gain *hidden links* to recent CfS newsletter editions, you’ll have to become a subscriber. (That’s a good thing, by the way, or so CfS readers tell me!) As well as being FREE, you’ll receive a business-building report and audio CD that can dramatically improve sales simply for signing up and trying it out.

Subscribe here.

Recent CfS newsletter issues cover:

Subscribe here.

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