MarketingMoment

The holidays are nigh upon us. Have you done your Christmas shopping yet (smug? Moi? Actually, I haven’t managed to get it all done. Still a few bits and pieces to get yet. Heyelp!)? If not, for last-minute gifts for people anywhere in the world you can’t beat ‘flexi’ vouchers. Click here to read more: http://tinyurl.com/y2cfce. 

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Picture by ‘wildxplorer’ via flickr

Just a quick note to let you all know that there is a reason for the huge gap between this and the last blog post: I’ve been putting the finishing touches to my new business’s website. You can check it out at http://bit.ly/ov0mGs

Please tell the world, especially people involved in e-commerce, multi-channel retailing and catalogue publishing.

Merci buckets!

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Great news for all you salon owners out there who are fed up with costly, inconsistent marketing results and who want to spruce up their client numbers/spend. MediaMinister is now offering a £20 price break on flyer writing.

You know that standard shpiel that you see in the newspaper ads? The name of the salon and a list of services, with their contact information and maybe a nice photo or two and a discount… Well, chances are you’ve tried something similar and it didn’t work. Apart from being a costly mistake, you realise now that it was badly targetted and, worse, it sounded just like what every other salon is doing. BUT that’s not such a bad thing. Everyone, and I mean EVERYONE, makes mistakes. The important thing is learning from them.

I’ve spent the better part of this past year educating myself on salon marketing - what works, and what doesn’t.

If you’ve neither the time nor the inclination to write another failed advertisement, and want to see some real results, then ask me for help customising your next promotional piece today! Remember, I’m dropping £20 off the price of a salon flyer writing service if you order yours before the end of March.

“Brilliant. How do I order my ‘real results’ salon flyer writing service?”

Simply use the form on my contact page, send me your full details, project brief and any notes, drafts, background or research materials and we’ll take it from there. Or reply to this email for further information.

And remember, my clients are always covered by my personal guarantee.

Know someone who could reap the rewards of this offer? Great! Just let them know and I’ll take care of the rest. BONUS: If they invest in my creative services, I’ll pay you up to 33% of the sale. See my affiliate page for more info.

Offer ends 31 March 2011.

Please note: Orders are on a first-come-first-served basis. I may have to withdraw this offer at any stage, due to demand and my current client commitments, so be sure to get in there early.  

*NB: Other marketing activities are available as add-ons at reasonable prices. I may also be able to create a tailored package around your marketing budget to suit your specific business needs. Just ask.

PETIT PRINT: Offer valid until the end of March 2011 only. Not to be used in conjunction with any other offer. Offer for CfS subscribers only (you can subscribe here for FREE and your privacy is guaranteed at all time), and is based on a first-come, first-served basis. Be quick: I reserve the right to pull or modify the offer without notice if my schedule gets too busy.

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Picture by ‘madhavan’ via stock.xchng

As this is my first post of 2011, I have to officially say … HAPPY NEW YEAR!

So we have a new year ahead of us and we are going to make it count. No ifs. No buts. We are, and we jolly well will! 

That means taking time to look at the next 6-12 months and decide what you want for yourself AND your business. Then, once you know what that is, think long and hard about this: What do you have to do or become to get there?

For example, many solopreneurs tell me they want to start a second stream of income or grow their existing business by leaps and bounds, but they admit they don’t have the self-discipline to make it happen. They may have learned all the right things to do, they tell me, but DOING them is another matter.

To get help with this, do what I do: Learn from the best. Enrol yourself in a mentoring programme. It’s the commitment, accountability, CONTINUAL support, guidance and feedback that will make the biggest difference in your success.

This is precisely why I’m so excited about the year ahead. My business coach and I are making BIG plans for my business in 2011, and I have a feeling it’s going to be a rather SPLENDID year.

I wish you the same, along with everything that your heart desires in 2011.

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Picture by ‘Jennifer Donley’ via Flickr

Just to let you know that MediaMinister (and therefore the MarketingMoment blog) will be ‘offline’ from 4pm on 17 December for the festive season. I will re-open for business on 4 January 2011.

In the meantime, I would like to take a moment to extend my warmest wishes to all my blog readers for a very happy, peaceful and healthy holiday season. May 2011 prove to be the very best year of your business and personal life to date.

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As anyone who knows me well will testify, I’m not great at blowing my own horn (unless I happen to be in the car and some ‘white-van man’ cuts me up in a wreckless and dangerous fashion). So today I am about to change all that (for today, at least).

One of the best things about my working life is receiving feedback from my clients. (And the lovelier it is, then all the better!)

Knowing that my clients are satisfied with the work I produce makes me happy, too. And, let’s face it, when you are working ‘home alone’ on your own, it can be wonderfully motivating to get a nice pat on the back every now and then.

So here’s a rather nice extract from an email I received today from one of my favourite clients in response to the very first draft of the copy I submitted:

 “You are one truly talented writer…

“You’ve managed to capture the essence of our business
and the copy is quite simply stunning.
When can we book you again?”

Awww, that’s nice.

Expect to see further shameless plugs from time to time at a blog near you…

(And if you happen to have anything nice to say, please don’t hold back!)

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Despite the official end to the recession, the UK’s economy is still wavering and the immediate future looks anything BUT bright. So it’s little wonder if you’re feeling like most people in business; looking over your shoulder, wondering if you’re next in line to lose your job. If you own a business, then it’s likely you’re worried about the latest ’sales slump’. One thing is for sure; you can’t afford to be complacent right now. You absolutely MUST continue to market … perhaps more aggressively than ever before. (See my blog post, Business Survival Tools: Don’t Get Left Behind: http://TwitPWR.com/au6/)

The lead article in MediaMinister’s latest newsletter, Communiqué for Success, shows you how you can promote yourself in new, creative and low-cost (or F.R.E.E.) ways to bring customers through the door in ANY economy.

To read the full article and gain *hidden links* to recent CfS newsletter editions, you’ll have to become a subscriber. (That’s a good thing, by the way, or so CfS readers tell me!) As well as being FREE, you’ll receive a business-building report and audio CD that can dramatically improve sales simply for signing up and trying it out.

Subscribe here.

(You can unsubscribe at any time, and I NEVER abuse my subscriber’s email address. Your details are safe with me.)

Recent CfS newsletter issues cover:

Subscribe here.

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There’s still time to nominate your favourite female entrepreneur or business-owner. Although I’m not associated in any way with the awards (apart from being a bonafide woman and possible entrant — hint, hint!), these can open doors for nominees and winners alike.

The NatWest EveryWoman Awards were created to celebrate “the woman behind the business, her personal successes and achievements and how she individually inspires others.” Judging by past winners standards, this year should see some remarkably strong women contenders.

Visit the awards web page to find out more or to nominate. Entries close 30 July 2010.

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[Brighton, UK, 3 June 2010] ––– MediaMinister.co.uk today launched a new service aimed at small business-owners, business executives, entrepreneurs and independent service professionals who recognise the commercial traction of social media but have neither the time, skills nor inclination to exploit it for themselves.

“Social-media platforms such as Twitter and Facebook can really put a business in the spotlight … WHEN leveraged properly,” says Tracey Dooley, owner of the boutique-style communications site MediaMinister.co.uk. “The problem for most business owners and solopreneurs is having the time or the know-how to make it work for them. That is where I come in.

“My ‘ready-made’ social-media marketing packages take the hassle and mystery out of social media and can put a business or brand firmly on the online map.”

Essentially, Tracey becomes your virtual marketing director and ghost-writer in one, learning everything she can about you or your company and, as your ‘brand ambassador’, spending her time on social networks on your behalf. It’s about helping people improve their online business visibility or simply get more out of it…

“Social media can enhance a company’s image and create favourable relationships with its target market and potential joint-venture partners. My goal is to help people create a social-media presence that is painless, engaging and defines their position within their field. Once I’m briefed, clients can simply relax and trust me to do a professional job on their behalf.”

For more information or to buy a social-media marketing package, visit:
http://www.mediaminister.co.uk/socialmedia.htm

About MediaMinister
MediaMinister specialises in providing copywriting, editorial, marketing and creative-management services to clients worldwide. Services include: writing (journalism, creative and business), marketing, editing, proofreading and consulting. For more information or to set up a free communications evaluation, visit: www.mediaminister.co.uk

About Tracey Dooley
Tracey, a Brighton & Hove-based copywriter, marketing strategist, and editorial and creative consultant, has more than 15 years’ experience providing communications and public relations counsel to local and worldwide clients. She also helps entrepreneurs, authors, publishers and FTSE 100/250 companies boost response rates and attract new customers.

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Just made my first ever video. It’s called “The BIG Question…” and you can watch it: http://bit.ly/do6wUg

Or here on this blog:

Would love to know what you think. (Be gentle!) 

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