Archive for the ‘News’ Category

How to Increase Your Market Share

Thursday, July 22nd, 2010

Despite the official end to the recession, the UK’s economy is still wavering and the immediate future looks anything BUT bright. So it’s little wonder if you’re feeling like most people in business; looking over your shoulder, wondering if you’re next in line to lose your job. If you own a business, then it’s likely you’re worried about the latest ’sales slump’. One thing is for sure; you can’t afford to be complacent right now. You absolutely MUST continue to market … perhaps more aggressively than ever before. (See my blog post, Business Survival Tools: Don’t Get Left Behind: http://TwitPWR.com/au6/)

The lead article in MediaMinister’s latest newsletter, Communiqué for Success, shows you how you can promote yourself in new, creative and low-cost (or F.R.E.E.) ways to bring customers through the door in ANY economy.

To read the full article and gain *hidden links* to recent CfS newsletter editions, you’ll have to become a subscriber. (That’s a good thing, by the way, or so CfS readers tell me!) As well as being FREE, you’ll receive a business-building report and audio CD that can dramatically improve sales simply for signing up and trying it out.

Subscribe here.

(You can unsubscribe at any time, and I NEVER abuse my subscriber’s email address. Your details are safe with me.)

Recent CfS newsletter issues cover:

 

  • Why You Need an ‘Ideal Customer’ Profile
  • How to Get People to Buy From You
  • “Yes, But Are You Actually Believable?”
  • Is Your Small-Business Brand Effective Enough?
  • Turn Your Existing Client Base into Your Unpaid Sales Force
  • What You & Tony Robbins Have in Common
  • Is Social Media Right For Your Business?
  • Common Mistakes that Can Kill Business
  • Subscribe here.

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    Competition: NatWest EveryWoman Business Awards

    Wednesday, July 21st, 2010

    There’s still time to nominate your favourite female entrepreneur or business-owner. Although I’m not associated in any way with the awards (apart from being a bonafide woman and possible entrant — hint, hint!), these can open doors for nominees and winners alike.

    The NatWest EveryWoman Awards were created to celebrate “the woman behind the business, her personal successes and achievements and how she individually inspires others.” Judging by past winners standards, this year should see some remarkably strong women contenders.

    Visit the awards web page to find out more or to nominate. Entries close 30 July 2010.

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    New Business-Marketing Packages Take the Pain out of Social Media

    Thursday, June 3rd, 2010

    [Brighton, UK, 3 June 2010] ––– MediaMinister.co.uk today launched a new service aimed at small business-owners, business executives, entrepreneurs and independent service professionals who recognise the commercial traction of social media but have neither the time, skills nor inclination to exploit it for themselves.

    “Social-media platforms such as Twitter and Facebook can really put a business in the spotlight … WHEN leveraged properly,” says Tracey Dooley, owner of the boutique-style communications site MediaMinister.co.uk. “The problem for most business owners and solopreneurs is having the time or the know-how to make it work for them. That is where I come in.

    “My ‘ready-made’ social-media marketing packages take the hassle and mystery out of social media and can put a business or brand firmly on the online map.”

    Essentially, Tracey becomes your virtual marketing director and ghost-writer in one, learning everything she can about you or your company and, as your ‘brand ambassador’, spending her time on social networks on your behalf. It’s about helping people improve their online business visibility or simply get more out of it…

    “Social media can enhance a company’s image and create favourable relationships with its target market and potential joint-venture partners. My goal is to help people create a social-media presence that is painless, engaging and defines their position within their field. Once I’m briefed, clients can simply relax and trust me to do a professional job on their behalf.”

    For more information or to buy a social-media marketing package, visit:
    http://www.mediaminister.co.uk/socialmedia.htm

    About MediaMinister
    MediaMinister specialises in providing copywriting, editorial, marketing and creative-management services to clients worldwide. Services include: writing (journalism, creative and business), marketing, editing, proofreading and consulting. For more information or to set up a free communications evaluation, visit: www.mediaminister.co.uk

    About Tracey Dooley
    Tracey, a Brighton & Hove-based copywriter, marketing strategist, and editorial and creative consultant, has more than 15 years’ experience providing communications and public relations counsel to local and worldwide clients. She also helps entrepreneurs, authors, publishers and FTSE 100/250 companies boost response rates and attract new customers.

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    Marketing Video — a short course in business growth

    Friday, April 23rd, 2010

    Just made my first ever video. It’s called “The BIG Question…” and you can watch it: http://bit.ly/do6wUg

    Or here on this blog:

    Would love to know what you think. (Be gentle!)  :)

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    Headlines Are More Important Than You Think…

    Monday, April 19th, 2010

    Sometimes, it can seem as if the world is conspiring against you and your marketing efforts. But not if you use a time-tested powerful headline.

    In the world of marketing communications, both online or offline, your headline can lead to marketing success … or failure. Copywriting and marketing pros alike turn to certain headline formulas that they know will always work well.

    In the lead article in MediaMinister’s latest newsletter, Communiqué for Success,  I present my favourites, and show you how you can use each one in your own marketing. To read “Top Proven Headlines to Boost Sales” as well as the rest of the ezine, please sign up first. (You can unsubscribe at any time, and I NEVER abuse my subscriber’s email address. Your details are safe with me.)

    Subscribe here.

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    Healthy Workforce Grants for Sussex Businesses

    Monday, April 12th, 2010

    For every 80p spent on health promotion and intervention programmes, £4 can be saved due to reduced absenteeism, temporary staff and improved motivation, says The European Network for Workplace Health Promotion.

    Which is one of the reasons The Sussex Active & Healthy Workplace Initiative has launched the ’small grants scheme’. This has been set up specifically to help Sussex-based businesses improve the health and well-being of their workforce, and to “support employers to make a positive change by increasing the opportunities available to employees throughout Sussex and working towards improving the health of the local workforce”.

    Now The Active & Healthy Workplace Initiative is working in partnership with West Sussex — Ahead of the Game, (with support from Healthy Mid Sussex and Crawley Borough Council) to provide the opportunity for Sussex businesses to bid for up to £500 to cover eligible project costs. (Subject to available funding)

    active-healthy-workplace.jpg

    These businesses will also be supported through the Active & Healthy Workplace programme giving them access to many additional benefits.

    For more information or to apply for your grant, visit www.sussexsport.org (all grant applications must be received by Friday 30 April).

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    New Online Marketing Success Blueprint

    Monday, March 22nd, 2010

    The NEW and EXPANDED Using Online Marketing to Your Advantage home-study system is finally here. The following bonuses now come with each format (64-page instant-download PDF, companion 80-minute audio (CD) and the full package (PDF & CD)):

    BONUS giveaway #1: Mastering Twitter in 10 Minutes or Less
    BONUS giveaway #2: 5 Steps to Online Marketing Success

    This “must-have business tool” (that’s what one of my customers says, anyway!) will show you, step-by-step, EXACTLY how to confidently guarantee your online success, starting today.

    Get over £350 worth of EXTRA SUPPORT when you order today!

    Plus, for every order placed before 28 March 2010, I’m going to include *complimentary* email support and mentoring (limited to four email consults (one item per email) per order) to help you get the most out of your new business asset.

    If you’ve been saying you NEED to invest in your business, then here’s the chance to DO IT while enjoying complimentary personal mentoring. The small investment could increase your profits handsomely for 2010.

    Find out or order your copy here: http://bit.ly/bE2l1Z

    NB: A few blog posts ago, I wrote about having to increase the price on this newly expanded programme, but after careful consideration, I have decided NOT to put it up, so you can now benefit from a super-low deal. What’s more, all orders placed within the last six months will automatically receive the same two bonuses as above. I’ll even throw in one fr!ee email consult. I’ll be writing to you individually.

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    The Top 10 Marketing Insights For Business in 2010

    Thursday, January 14th, 2010

    The lead article in MediaMinister’s latest newsletter, Communiqué for Success, shows you how to get make sure 2010 starts off on the right path for your business. To read “2010 and the Top Marketing Insights For Business” as well as the rest of the ezine, please sign up first. (You can unsubscribe at any time, and I NEVER abuse my subscriber’s email address. Your details are safe with me.)

    Subscribe here.

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    Happy Holidays & Office Hours

    Wednesday, December 16th, 2009

    Just to let you know that MediaMinister will be ‘offline’ from 4pm on 18 December for the festive season. I will re-open for business on 4 January 2010 (wow, that feels weird just writing that — how time flies!).

    In the meantime, I would like to take a moment to extend my warmest wishes to all my blog readers for a happy, peaceful, and healthy holiday season. And may 2010 prove to be the very best year of your business and personal life.

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    2010 & the Top 10 Marketing Insights for Business

    Friday, December 11th, 2009

    The lead article in MediaMinister’s latest newsletter, Communiqué for Successtakes a look at ten of the major lessons learned in marketing, and how they can help ANY entrepreneur or business-owner when the calendar turns to the next decade. To read, please sign up first. (You can unsubscribe at any time, and I NEVER abuse my subscriber’s email address. Your details are safe with me.)

    There are also TWO reader giveaways to help sort out both your personal and your business life. Oh, it all makes me feel like Mrs Santa Claus right now!

    Subscribe here.

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