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The lead article in the latest issue of MediaMinister’s Communiqué for Success reveals that far from being the kind of lovely lady who rejoices in handing out cough drops while sipping chamomile tea, Aunty AIDA is more akin to Checkpoint Charlie in character.

AIDA is in fact one of the most useful formulas for keeping your creative thinking on tap. And it has the potential to substitute flagging sales with a roaring trade . . . BUT only if you pay attention.

To read the full article and gain hidden links to recent CfS newsletter editions, you’ll have to become a subscriber. As well as being FREE, you’ll receive a business-building report and audio CD simply for signing up and trying it out. 

Subscribe here.

Recent CfS newsletter issues cover:

• The Most Important Action You Can Take For Your Business This Year 

• Recession-Proof Your Business
• Stand Apart From ‘Me-Too’ Competitors 
• Stop! Don’t Post that Letter!
• Common Mistakes that Can Kill Business
• When Push Comes to Shove
• How to Bolster Trust on Your Website 
• Just How Believable Are You? 

Subscribe here. 

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If you are based in Brighton or Hove and are a solopreneur or run a business of any shape, size or form, then get your skates on: The deadline for the 2008 Brighton & Hove Business Awards (BAHBAs) is fast approaching. 

Designed to raise awareness and celebrate the diversity of Brighton & Hove, the BAHBAs “acknowledge and celebrate those companies, organisations and individuals who really build the Brighton brand.

“There are two new award categories for 2008:

1. The Most Awesome Use of Social Media.

2. The Award for Equality and Diversity in the Workplace.

For a full list of award categories and to place your entry, point your mouse to www.bahba.co.uk. The closing date is 10 July 2008. RSS feed to your reader now so you never have to miss a post.
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Want to use this in your ezine, blog or website? No problem! Just let me know. I’ll send you a short resource box/bio to include at the end of the article.

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Just wanted to let you know that I have recently moved my old blog from my Wordpress domain to here. I am no longer going to blog there. (NB: I will STILL monitor and respond to any comments.)

To help ease the move, I’ve moved three recent posts from the old blog to this one. 

If you have linked to my blog in the past, you may want to update that link. I’m also in the process of creating a new blog-post notification list. So if you want to be notified of posts on the new blog, please join the new blog email list and/or update your RSS feed.

I’d like to thank you all for being ‘here’ and supporting this blog over the past year-and-a-half. In fact, I want you to have a really great tool I created — absolutely free of charge. It’s my gift to you for staying with me. All you have to do is get in touch to grab your copy, and quote ‘new MediaMinister blog’.

And please do let me know if you would like to see anything specific here. Also, I would LOVE to hear your views on the new theme.