MarketingMoment

Sometimes, it can seem as if the world is conspiring against you and your marketing efforts. But not if you use a time-tested powerful headline.

In the world of marketing communications, both online or offline, your headline can lead to marketing success … or failure. Copywriting and marketing pros alike turn to certain headline formulas that they know will always work well.

In the lead article in MediaMinister’s latest newsletter, Communiqué for Success,  I present my favourites, and show you how you can use each one in your own marketing. To read “Top Proven Headlines to Boost Sales” as well as the rest of the ezine, please sign up first. (You can unsubscribe at any time, and I NEVER abuse my subscriber’s email address. Your details are safe with me.)

Subscribe here.

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For every 80p spent on health promotion and intervention programmes, £4 can be saved due to reduced absenteeism, temporary staff and improved motivation, says The European Network for Workplace Health Promotion.

Which is one of the reasons The Sussex Active & Healthy Workplace Initiative has launched the ’small grants scheme’. This has been set up specifically to help Sussex-based businesses improve the health and well-being of their workforce, and to “support employers to make a positive change by increasing the opportunities available to employees throughout Sussex and working towards improving the health of the local workforce”.

These businesses will also be supported through the Active & Healthy Workplace programme giving them access to many additional benefits.

For more information or to apply for your grant, visit www.sussexsport.org (all grant applications must be received by Friday 30 April).

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Want to use this in your ezine, blog or website? No problem! Just let me know. I’ll send you a short resource box/bio to include.

The NEW and EXPANDED Using Online Marketing to Your Advantage home-study system is finally here. The following bonuses now come with each format (64-page instant-download PDF, companion 80-minute audio (CD) and the full package (PDF & CD)):

BONUS giveaway #1: Mastering Twitter in 10 Minutes or Less
BONUS giveaway #2: 5 Steps to Online Marketing Success

This “must-have business tool” (that’s what one of my customers says, anyway!) will show you, step-by-step, EXACTLY how to confidently guarantee your online success, starting today.

Get over £350 worth of EXTRA SUPPORT when you order today!

Plus, for every order placed before 28 March 2010, I’m going to include *complimentary* email support and mentoring (limited to four email consults (one item per email) per order) to help you get the most out of your new business asset.

If you’ve been saying you NEED to invest in your business, then here’s the chance to DO IT while enjoying complimentary personal mentoring. The small investment could increase your profits handsomely for 2010.

Find out or order your copy here: http://bit.ly/bE2l1Z

NB: A few blog posts ago, I wrote about having to increase the price on this newly expanded programme, but after careful consideration, I have decided NOT to put it up, so you can now benefit from a super-low deal. What’s more, all orders placed within the last six months will automatically receive the same two bonuses as above. I’ll even throw in one fr!ee email consult. I’ll be writing to you individually.

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Want to use this in your ezine, blog or website? No problem! Just let me know. I’ll send you a short resource box/bio to include.

The lead article in MediaMinister’s latest newsletter, Communiqué for Success, shows you how to get make sure 2010 starts off on the right path for your business. To read “2010 and the Top Marketing Insights For Business” as well as the rest of the ezine, please sign up first. (You can unsubscribe at any time, and I NEVER abuse my subscriber’s email address. Your details are safe with me.)

Subscribe here.

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Want to use this in your ezine, blog or website? No problem! Just let me know. I’ll send you a short resource box/bio to include.

Just to let you know that MediaMinister will be ‘offline’ from 4pm on 18 December for the festive season. I will re-open for business on 4 January 2010 (wow, that feels weird just writing that — how time flies!).

In the meantime, I would like to take a moment to extend my warmest wishes to all my blog readers for a happy, peaceful, and healthy holiday season. And may 2010 prove to be the very best year of your business and personal life.

Want to use this in your ezine, blog or website? No problem! Just let me know. I’ll send you a short resource box/bio to include.

The lead article in MediaMinister’s latest newsletter, Communiqué for Success, takes a look at ten of the major lessons learned in marketing, and how they can help ANY entrepreneur or business-owner when the calendar turns to the next decade. To read, please sign up first. (You can unsubscribe at any time, and I NEVER abuse my subscriber’s email address. Your details are safe with me.)

There are also TWO reader giveaways to help sort out both your personal and your business life. Oh, it all makes me feel like Mrs Santa Claus right now!

Subscribe here.

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The lead article in MediaMinister’s latest newsletter, Communiqué for Success, is entitled, “The Most Crucial Business Skill of Them All”. To read, please sign up first.

Subscribe here.

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If you’re about to pitch a news item or a article idea to a newspaper or magazine editor, then you really need to stand out from the crowd. Journalists are tired of seeing the same old stories. So aim for the offbeat and more unusual angles. Just a small ‘twist’ on an otherwise ‘everyday’ idea can be enough. For example, if you’re a fitness coach, try sending out a list of the “Seven Worst Things You Can Do While Exercising”, instead of the seven best.

(Originally published in Communiqué for Success, a bi-weekly newsletter published by MediaMinister. Subscribe here for your free copy and business-building gifts.)

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After years in the making, and months spent chained to my desk, I am delighted to announce the unofficial launch (expect to see a press release soon to make it all official) of my new business Advantage, Inc Limited.

The company was founded with one key factor in mind: to do away with the old (and frankly unfair) client/agency model. Namely, where you pay good money to an advertising or marketing agency — daily fees of anything from £500 to £5,000+ — yet have no idea whether they’ll deliver any tangible results. Sure they may produce glitzy advertising campaigns that win awards within their industry, but what about you? How would you feel if the fruits of their labour produced results that weren’t as good as you’d hoped? Or, worse, failed miserably in terms of ROI?

Advantage, Inc is based on a new methodology:

Number One: To only use strategies that have been proven time after time, year after year, with hundreds of different types of companies in almost as many industries all over the world. Most of our strategies are fr!ee to apply or cost very little to implement in your business.

Number Two: To work with clients to uncover hidden profit opportunities within their existing business — hidden assets that almost 95% of companies overlook — and show them our field-tested systems can be easily and simply plugged in’ to their existing business.

Number Three: To eliminate risk and show full accountability by taking our fees from the profits we make for clients. In other words, Advantage Inc is entirely results driven, and we only get paid for performance.

To find out more, please visit:

www.traceydooley.com

or

www.advantageinc.co.uk

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In keeping with the current global economic meltdown, I have decided NOT to raise my copywriting, marketing, PR and editing/proofreading fees.

Instead, MediaMinister.co.uk will deliver the same valued-added service at 2008 prices to help clients continue to generate within budget the desired response from professionally crafted communications.   

So whether it’s business writing, staff communications, tenders and proposals, marketing material or publicity you’re after, you can now make your budget go further without diluting your results.

For the time being, all prices for my revenue-boosting tools and laser-focused “do-it-yourself” kits will be frozen, too. 

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Want to use this in your ezine, blog or website? No problem! Just let me know. I’ll send you a short resource box/bio to include.