MarketingMoment

Now that the holiday season is in full swing, your purse (or wallet) is almost certainly feeling a little bit lighter, what with all the festivities and shopping…

So, to help you out and give your purse/wallet some holiday relief — as well as to THANK YOU for all your business and support throughout 2008 — I have an early holiday gift for my newsletter and blog readers:

Save 20-50% on every digital download, from now until 19th December 2008…

While many game-boards last just for Christmas and this year’s toys are next year’s throwaways, the residual on a learning system or one of my products will last a lifetime. 

 The way it works is simple. Buy one PDF digital download (including all my ebooks and TeleMasterClass transcripts) and get a 20% discount. Buy two and get a 35% discount. Buy three or more and get a whopping 50% off the price. 

But here’s the catch:

So if you’ve thought about buying one of these informative, easy-to-follow-and-implement guides before, now is your chance! Start here (But do NOT order from there! You need to email the code “HOLIDAYS 08″ along with your choice of products and preferred method of payment to me first.)

BONUS #1: But that’s not all! For every order over £100, I’m going to include *complimentary*email support and mentoring (limited to four email consults per order) to help you get the most out of your new business assets.

What better time to re-commit yourself to making your dreams of taking your business to the next level a reality than now, with the New Year just around the corner?

I recommend: 

“I’d like to say what a refreshing change from all the hype out there it is. I found it to be very well written and accessible, with an easy to follow plan. I’ve already applied what I’ve learnt and its already transforming my business.”
– Aaron Beads, Homeopath

OK, I admit it: I’m a Twitterholic. Since taking up the twitterer reins, I have spent the past two weeks or so merrily tweeting away with fellow Twitters and I’m having a ball.

Yes, there is a little banality, but I’ve been greeted each day with inspiring quotes, wonderful insights and links to fantastic tools…

I confess that the first time I took a look at the service, I just didn’t get it. But after reading an informative article on the microblogging concept, I gave Twitter a second look. And I’m really glad I did.

Lots of people said Twitter was a flash in the pan, but it’s growing in popularity every day. Some purport its use as a business tool. It certainly helps as part of the all-important KLT (Know-Like-Trust) factor. So I’m sticking with it for now. Besides, I’m having too much fun!

What about you? What are your experiences with Twitter? Good or bad, I’d love to know. Join in the discussion below…

And if you’re a fellow twitterer and you fancy hooking up, you’ll find me here:http://twitter.com/TraceyDooley

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Want to use this in your ezine, blog or website? No problem! Just let me know. I’ll send you a short resource box/bio to include.

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The lead article in the latest issue of MediaMinister’s Communiqué for Success shows you how to capitalise on a fast, easy and economical way to promote just about ANY business.

To read the full article and gain *hidden links* to recent CfS newsletter editions, you’ll have to become a subscriber. (That’s a good, by the way!) As well as being FREE, you’ll receive a business-building report and audio CD that can dramatically improve sales simply for signing up and trying it out.

Subscribe here.

Recent CfS newsletter issues cover:

• Be Profitable in a Slow Economy
• Why People Don’t Buy
• Can the X Factor Help Your Business?
• Be a Client Magnet
• Recession-Proof Your Business
• Stand Apart from ‘Me-Too’ Competitors
• Stop! Don’t Post that Letter!
• Common Mistakes that Can Kill Business
• How to Bolster Trust on Your Website
• Just How Believable Are You?
• …and much, much more that you really can’t afford to miss out on if you are serious about making it in business.

Subscribe here. 

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So, as of this morning, the UK is officially on step away from entering into a full-blown recession. It’s hardly surprising, what with all the doom and gloom of recent times.

And you’d be forgiven for thinking that we were ALREADY in the red, thanks to the doomsayers, the negativity and even panic that has been spread by the mainstream media (and, boy, do they LOVE the fear induced by the dreaded R word; it means they fill and sell their papers more), kind of like an infectious disease.

But, before you turn yourself over to an inky-fingered bank clerk cementing your future in his ‘big debt’ book, remember you’ve got to have a little faith…

…Faith in the fact that just as a lack of confidence in the markets has caused this economic downturn (OK, with a large dose of greed thrown in), confidence will get us out of this precarious situation — sooner or later. Faith in the fact that history has shown that it is those businesses who march full speed ahead, actually increasing their advertising and marketing spend, who come out the other end fighting strong. And faith in the speculators who say we’re in a good position to ride any recession wave — no matter how big — with ease. Indeed, I heard one financial expert this morning say that any looming recession will be a short if sharp one, and NOT a long, drawn-out one. He also predicted that we’d be well out of the worst by this time next year.

Of course, there will be difficult times for those companies who need credit, and, yes, people STILL need to have a roof over their heads and eat well. They will still need advice, and services and products, too.

However, to flourish in business right now, you need to  have confidence in your own ability to rise to the challenge . . . and confidence knowing that consumers will always buy. If they didn’t, things would have ground to an almighty and irrevocable halt quite some time ago. 

So to recession-proof your business:

• Ignore the doomsayers
• Have confidence 
• Build value in all that you do and sell 
• Nurture your ‘house’ list
• Aim for excellence in customer service
• Actively seek out the positive in everything you see and hear (there is ALWAYS a silver lining to every dark cloud, if you look hard enough)
• And, above all, market more and panic less.

Feel the fear and do it anyway. Marketing, that is. If you cut back on this one vital element to running a business, you WILL feel a hit. These times call for the bold and the brave… 

What about YOU? Are you doing anything differently because of the slowdown? If you have any tips, let’s hear it!

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Inner confidence, self esteem and . . being the first-born child are what makes a winner, according to new research.

Alliance and Leciester Commercial Bank’s study shows that 60% of business owners are the first born, while 80% have one or or siblings, where they put to good use qualities such as leadership and teamwork learned at a young age.

Big egos, super confidence and an almost blasé attitude towards risk, as often displayed in business programmes on television, are NOT necessarily what it takes to be a winner. Rather, being dependable, considerate and a good listener are what counts, says the study.

And you don’t have to necessarily have benefited from a private education to make it in business: nearly three-quarters of survey respondents come from a state school background. However, further education does seem to have a positive role.

I think tenacity ought to be added to the list, and maybe time-management skills (still haven’t quite worked out the latter, though). Having all the desirable ‘winner’ qualities, as outlined above, is one thing, but when the economy is on a downward spiral, business is slow and almost three in ten small businesses fail before they pass the three-year mark, having faith in oneself and being prudent with your time are paramount . . . if you want to stick around for much longer.  ;-)  

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A client asked me to put something together for a new self-help DVD she has produced. (The product is related to a topic that is close to my heart, so please do at least check out her website, below.) The launch coincides with October’s Breast Cancer Awareness Month. Here is the press release I wrote, which has already been picked up by the media:

MLD Specialist Yvette Jordan Details Self-help Natural Routine To Combat Breast Cancer 

SHOREHAM BY SEA, West Sussex United Kingdom/18 August 2008 — An essential new guide to help women keep their breasts healthy in the way that nature intended is to be launched at the start of Breast Cancer Awareness Month in October, bringing breast cancer prevention and awareness into the 21st century. 

Breast Wise emphasises active self-help by teaching a simple and effective, easy-to-follow routine. This is based on proven manual lymph drainage (MLD) massage techniques to encourage natural cancer prevention. 

The programme has been compiled on DVD by MLD expert and lymphedema therapist Yvette Jordan, LMT, CDT, GBTH. 

Jordan said: “I see and treat many post-breast cancer patients. Now I want to help to prevent this terrible disease from occurring in the first place, which is why I have created this imperative DVD. 

“Our bodies are designed to fight cancer cells naturally through our lymphatic system and lymph nodes. However, in light of the link between stagnant lymph and breast cancer, we urgently need to pay attention and increase the efficiency of this system. Using proven techniques and moving it continuously keeps it clean and prevents stagnation, ultimately improving our ability to fight this disease.” 

Additionally, Dr Marika von Viczay, ND, PhD, medical director of the Isis Health and Rejuvenation Centre in Asheville, NC, USA, said: “Not only is lymphatic drainage a key to disease prevention and rejuvenation, it is the means to reverse and contribute to the natural healing processes of the human system for a host of illnesses, including breast cancer.” 

Latest figures show that, unless action is taken soon, by 2024 one in seven women will develop breast cancer by the age of 80. This is exacerbated by the general increase in obesity, which is related to inflammatory breast cancer with 45 per cent less survival rate. 

Breast Wise costs £9.99 (approx. USD $18.57), plus p&p, with £1 (approx. USD $1.86) from each sale going to breast cancer research charity. It will be available from the Feel Good Factor website at http://www.fgf.uk.com or by emailing breastwise@fgf.uk.com. 

Feel Good Factor, where Jordan practises massage therapy, is the first lymphatic health centre in the UK dedicated to lymphatic therapy treatments and education. It opened for business in February this year at Shoreham by Sea, West Sussex, England. 

For further information, DVD product shots and photography, contact Yvette Jordan on +44 (0)7814 752041 / +44 (0)1273 389175 or email breastwise@fgf.uk.com.  

ENDS

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