Picture by Lorenzo Petrantoni
The purpose of web copy is to generate customers, business leads, sales, and consequently profits. Good web copy has the ability to convert web browsers into buyers. As such, it is a specialised skill, but one that can be learned. Tracey Dooley shows you how…
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There’s a magic ingredient that those in the know have found to be massively profitable for business over the years — especially now. Tracey Dooley shows how you can cash in on it, too…
Anyone involved in running a small business will tell you the truth: boy, oh boy, it can be tough. As business-owners, we’re often so busy wearing many different hats and working IN our businesses that it can be nigh on difficult to find the time to work ON our businesses — that is, to strategically add business growth.
And yet increasing the profitability of your business needn’t take up much time. What’s more, it can reward you rather well . . . IF you know what to concentrate on.
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Today, more than ever before, there is an enormous gulf between websites that convert browsers into buyers and those that are…well, just a bit bleh.
There are a number of reasons why one website will fail and another will succeed even when they are of a similar design and functionality. But one of the single biggest obstacles today to online sales is trust. Or lack of it. Continue reading
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Choosing a good business name is important not just for the legalities of operating a business, but also for making sure your prospective buyers choose you instead of your competitors…
In business, everything you do is geared toward one thing: turning prospects into customers. But the way you communicate your offer and, more importantly, how well you prove your case beyond “all reasonable doubt” can mean the difference between
a sale and no sales. Tracey Dooley shows you
how to use ‘proof points’ your advantage…
Aside from a bad product, poor targeting or shoddy copy, the lack of proof in your copy is one of the main reasons your business will fail. Continue reading
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Far from being the kind of lovely lady who rejoices in handing out cough drops while sipping chamomile tea, Aunty AIDA is more akin to Checkpoint Charlie in character. AIDA is in fact one of the most useful formulas for keeping your creative thinking on tap. And it has the potential to substitute flagging sales with a roaring trade . . . BUT only if you pay attention. Tracey Dooley covers the fundamentals of writing good copy for your business…
“I have all the marketing books and info but still have a problem in the actual ‘doing’ — I still struggle to create that perfect ad/leaflet/flyer…”
If this sounds like you, then you may be encouraged to hear you are not alone. Judging by the emails in my Inbox, it’s a common concern. So what are you supposed to do?