MarketingMoment

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According to internet marketing master Marlon Sanders, the top six ways to drive traffic to your websites are:

1. Getting affiliates to promote your products to their lists.
2. Article marketing — see http://bit.ly/9eMN3j and http://bit.ly/9KpIfn for more information.
3. Buying ads in other people’s ezines.
4. Search engine optimisation (SEO) — to generate more organic traffic.
5. Google Ad Words — and other pay-per-click (PPC) advertising.
6. Banner advertising — once dismissed, now making a comeback.

Here are a few others you might want to try: joint ventures (JVs) … co-registration … social media/networking … PR … postcard marketing … blogging.

Source: Bob Bly email, 1/7/09

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I received the following question recently, which sums up a lot of the queries I receive from both clients and prospects alike:

”I’m having trouble attracting people to my website, more specifically opt-in members for my list. Can you help?“

I’d like to share a recent post I wrote in response, but will add another tip in the wake of the social-media craze…

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Answer: There are a myriad ways of achieving your goals. Here are a some to get you going:

1.  Make sure your website is targeted for your ideal customer, using language and ‘triggers’ that will appeal accordingly.
2. Optimise your web pages, especially your home page, using SEO (search engine optimisation) techniques to drive more search engines to your site, and help your visibility among the search results.
3. Start a blog, and link back to your website. Search engines love fresh content, and writing regular blog posts is an excellent way of keeping them happy.
4. Make sure your newsletter sign-up box appears not only on your web pages, but also your blog.
5. Make it worthwhile subscribing to your ezine –– just because it’s free is no longer a valid reason.
6. Write articles and submit them to online article directories. Make sure your ‘author bio’ or resource box features a live hyperlink to your newsletter, and offer a gift to subscribe.
7. Use Google Adwords to get qualified traffic. Make sure the landing page is suitably targeted.

Hopefully, this little lot should be enough to get you started and keep you busy for a while! Good luck, and let us know how you get on…

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Another relatively quick and easy way to grow your database is to make full use of social media. Twitter, Facebook and LinkedIn seem to be the top three social networks. But if you don’t know where to start or are unsure whether social media is ‘right’ for your business, then you need to read one of the most popular feature articles ever seen in my newsletter, Communiqué for Success. You’ll need to sign up first. (You can unsubscribe at any time, and I NEVER abuse my subscriber’s email address. Your details are safe with me.)

Subscribe here: http://twitpwr.com/44Q/

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[Brighton, UK, 3 June 2010] ––– MediaMinister.co.uk today launched a new service aimed at small business-owners, business executives, entrepreneurs and independent service professionals who recognise the commercial traction of social media but have neither the time, skills nor inclination to exploit it for themselves.

“Social-media platforms such as Twitter and Facebook can really put a business in the spotlight … WHEN leveraged properly,” says Tracey Dooley, owner of the boutique-style communications site MediaMinister.co.uk. “The problem for most business owners and solopreneurs is having the time or the know-how to make it work for them. That is where I come in.

“My ‘ready-made’ social-media marketing packages take the hassle and mystery out of social media and can put a business or brand firmly on the online map.”

Essentially, Tracey becomes your virtual marketing director and ghost-writer in one, learning everything she can about you or your company and, as your ‘brand ambassador’, spending her time on social networks on your behalf. It’s about helping people improve their online business visibility or simply get more out of it…

“Social media can enhance a company’s image and create favourable relationships with its target market and potential joint-venture partners. My goal is to help people create a social-media presence that is painless, engaging and defines their position within their field. Once I’m briefed, clients can simply relax and trust me to do a professional job on their behalf.”

For more information or to buy a social-media marketing package, visit:
http://www.mediaminister.co.uk/socialmedia.htm

About MediaMinister
MediaMinister specialises in providing copywriting, editorial, marketing and creative-management services to clients worldwide. Services include: writing (journalism, creative and business), marketing, editing, proofreading and consulting. For more information or to set up a free communications evaluation, visit: www.mediaminister.co.uk

About Tracey Dooley
Tracey, a Brighton & Hove-based copywriter, marketing strategist, and editorial and creative consultant, has more than 15 years’ experience providing communications and public relations counsel to local and worldwide clients. She also helps entrepreneurs, authors, publishers and FTSE 100/250 companies boost response rates and attract new customers.

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Sometimes, it can seem as if the world is conspiring against you and your marketing efforts. But not if you use a time-tested powerful headline.

In the world of marketing communications, both online or offline, your headline can lead to marketing success … or failure. Copywriting and marketing pros alike turn to certain headline formulas that they know will always work well.

In the lead article in MediaMinister’s latest newsletter, Communiqué for Success,  I present my favourites, and show you how you can use each one in your own marketing. To read “Top Proven Headlines to Boost Sales” as well as the rest of the ezine, please sign up first. (You can unsubscribe at any time, and I NEVER abuse my subscriber’s email address. Your details are safe with me.)

Subscribe here.

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The NEW and EXPANDED Using Online Marketing to Your Advantage home-study system is finally here. The following bonuses now come with each format (64-page instant-download PDF, companion 80-minute audio (CD) and the full package (PDF & CD)):

BONUS giveaway #1: Mastering Twitter in 10 Minutes or Less
BONUS giveaway #2: 5 Steps to Online Marketing Success

This “must-have business tool” (that’s what one of my customers says, anyway!) will show you, step-by-step, EXACTLY how to confidently guarantee your online success, starting today.

Get over £350 worth of EXTRA SUPPORT when you order today!

Plus, for every order placed before 28 March 2010, I’m going to include *complimentary* email support and mentoring (limited to four email consults (one item per email) per order) to help you get the most out of your new business asset.

If you’ve been saying you NEED to invest in your business, then here’s the chance to DO IT while enjoying complimentary personal mentoring. The small investment could increase your profits handsomely for 2010.

Find out or order your copy here: http://bit.ly/bE2l1Z

NB: A few blog posts ago, I wrote about having to increase the price on this newly expanded programme, but after careful consideration, I have decided NOT to put it up, so you can now benefit from a super-low deal. What’s more, all orders placed within the last six months will automatically receive the same two bonuses as above. I’ll even throw in one fr!ee email consult. I’ll be writing to you individually.

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What can make all the difference between so-so marketing and great publicity?

Good-old-fashioned customer testimonials.

Positive feedback from your customers or clients are one of the strongest, most compelling forms of credibility any business can use. And on top of that, they are brilliant at substantiating any claims made about your products or services, thereby lessening doubt, cynicism or even premature ‘buyer’s remorse’.

Strange then that most business-owners don’t seem to make much use of testimonials. Some don’t bother to use them at all! If they do, they depend on average testimonials, unaware of the fact that if they put in a little bit of effort to get riveting, convincing testimonials, then more sales and profits are a likely result.

To read more on testimonials, including how to get great ones, point your mouse to:

• http://marketingmoment.wordpress.com/2007/03/29/let-your-clients-sell-you

Copyright, T L Dooley. All Rights Reserved.

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Many of my clients and newsletter readers have taken advantage of my ‘heads up’ on the price increase of MediaMinister’s Using Online Marketing to Your Advantage home-study system. Some also wrote in asking for an extension on the ‘old’ price, before I revamp it into the fully ’supped up’ version. You’re still sorting out post-Christmas debt, you said, and would like a little longer.

No problem! I mean we all need the help we can get, especially with the news that we’re not that far out of the recession as we’d been led to believe AND inflation is set to go up — again.

So you’ve got until March to buy the original at the original price before it goes from £50 to £85 for the CD or downloadable transcript and from £60 to £97 for the whole package. If you’ve been meaning to get it, *here’s where you can read more about it, and get yours at the ‘old’ price.*

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The lead article in MediaMinister’s latest newsletter, Communiqué for Success, shows you how to get make sure 2010 starts off on the right path for your business. To read “2010 and the Top Marketing Insights For Business” as well as the rest of the ezine, please sign up first. (You can unsubscribe at any time, and I NEVER abuse my subscriber’s email address. Your details are safe with me.)

Subscribe here.

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I used to sell air once. Some people say I’m sometimes full of the stuff (ah, they love me, really!). But I can fill it rather nicely, too.  :)

If you need effective script-writing or editing services for films, videos, radio, telemarketing and speeches, then you’ve come to the right place.

I can provide copy for all of the above and offer creative direction, too.

Find out more, request samples or book your project in at: www.mediaminister.co.uk

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According to an interview with Kelly Goto, author of Web ReDesign 2.0: Workflow that Works, the three most common website re-design mistakes are:

1. Failing to hire someone specifically to write the content.
2. Not having a clearly defined brand ‘vision’.
3. Having no, or inefficient, specific measurable goals.

It never ceases to amaze me how a company can spend a fortune on flash design, but will bear little regard for the actual content.

The thing is, while a flash intro page is often pretty to look at, the search-engine spiders usually just pass it by. Yet if that page was full of relevant, quality copy, they would no doubt pick up key words and phrases and rank them in the engines.

You really can’t put a high enough monetary value on good writing. And to get that, you have to either have or bring in someone who has the necessary experience and skills. This applies whether you are creating a website from scratch or vamping up an existing one.

One essential tip for creating effective content is to imagine your ideal customer saying, “So what?” and “What’s in it for me?” As you write, be sure to answer both.

Whatever you do, don’t get so engrossed in describing your business, products and features that you fail to appeal to the visitor specifically.

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