MarketingMoment

Sometimes, it can seem as if the world is conspiring against you and your marketing efforts. But not if you use a time-tested powerful headline.

In the world of marketing communications, both online or offline, your headline can lead to marketing success … or failure. Copywriting and marketing pros alike turn to certain headline formulas that they know will always work well.

In the lead article in MediaMinister’s latest newsletter, Communiqué for Success,  I present my favourites, and show you how you can use each one in your own marketing. To read “Top Proven Headlines to Boost Sales” as well as the rest of the ezine, please sign up first. (You can unsubscribe at any time, and I NEVER abuse my subscriber’s email address. Your details are safe with me.)

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What can make all the difference between so-so marketing and great publicity?

Good-old-fashioned customer testimonials.

Positive feedback from your customers or clients are one of the strongest, most compelling forms of credibility any business can use. And on top of that, they are brilliant at substantiating any claims made about your products or services, thereby lessening doubt, cynicism or even premature ‘buyer’s remorse’.

Strange then that most business-owners don’t seem to make much use of testimonials. Some don’t bother to use them at all! If they do, they depend on average testimonials, unaware of the fact that if they put in a little bit of effort to get riveting, convincing testimonials, then more sales and profits are a likely result.

To read more on testimonials, including how to get great ones, point your mouse to:

• http://marketingmoment.wordpress.com/2007/03/29/let-your-clients-sell-you

Copyright, T L Dooley. All Rights Reserved.

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The lead article in MediaMinister’s latest newsletter, Communiqué for Success, shows you how to get make sure 2010 starts off on the right path for your business. To read “2010 and the Top Marketing Insights For Business” as well as the rest of the ezine, please sign up first. (You can unsubscribe at any time, and I NEVER abuse my subscriber’s email address. Your details are safe with me.)

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Fellow blogger and marketer Karen Purves has published a fantastic post on 2010 predictions.

You can read it here.

I’d like to add just one (to keep the list short and simple): transparency. Marketing has been moving away from hype to authenticity, and I think being more transparent in business is key. By being as upfront and as genuine as you can be, you’re more likely to attract higher-caliber clients and customers.

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The lead article in MediaMinister’s latest newsletter, Communiqué for Success, takes a look at ten of the major lessons learned in marketing, and how they can help ANY entrepreneur or business-owner when the calendar turns to the next decade. To read, please sign up first. (You can unsubscribe at any time, and I NEVER abuse my subscriber’s email address. Your details are safe with me.)

There are also TWO reader giveaways to help sort out both your personal and your business life. Oh, it all makes me feel like Mrs Santa Claus right now!

Subscribe here.

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Want to use this in your ezine, blog or website? No problem! Just let me know. I’ll send you a short resource box/bio to include.

The lead article in MediaMinister’s latest newsletter, Communiqué for Success, shows you how to get the ‘X factor’ for your business and ensure that YOUR products or services stay in demand. To read, please sign up first. (You can unsubscribe at any time, and I NEVER abuse my subscriber’s email address. Your details are safe with me.)

Subscribe here.

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I used to sell air once. Some people say I’m sometimes full of the stuff (ah, they love me, really!). But I can fill it rather nicely, too.  :)

If you need effective script-writing or editing services for films, videos, radio, telemarketing and speeches, then you’ve come to the right place.

I can provide copy for all of the above and offer creative direction, too.

Find out more, request samples or book your project in at: www.mediaminister.co.uk

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The lead article in MediaMinister’s latest newsletter, Communiqué for Success, is entitled, “The Most Crucial Business Skill of Them All”. To read, please sign up first.

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I’m often asked if my blog works on a business level, and whether it’s “worth it” in the short and long term.

I say yes! For me, keeping a blog works on several different levels. As well as being good for business (some clients have found me via my blog), it helps to keep up the traffic on my main website . There’s also the all-important creative element – as a writer, it’s important to find some creativity in everyday writings. Well, you could sometimes call my writing more of a rambling, but I do try.

With MarketingMoment, my aim is to combine revealing the core of who I am with good, solid content that is useful for those times when one thinks, “Help! I need new business – and fast!”

To make it worthwhile, I’d say you really need to be posting to your blog at least once per week. Ideally more. (I initially aimed for 2-4 posts per week, but soon found that running two businesses and wearing all hats for each meant that I had to settle for a more realistic 1-3 posts per week.) And for ideas for your blog, keep in mind your target market at all times.

Remember: there is no business with customers. And a blog helps you attract and keep in touch with current and potential customers.

What about you? Do you have a blog? If so, why, and how is it for you?

Possibly related posts:

• Does More Equal Less?
• Blogging IS Big Business
• English Corner: Which Is It?

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1. Create a brand. Print up small but important things such as business cards with a professional logo to present a good image.
2. Ramp up online. Websites today are one of the most important tools when creating a business. Make sure you establish yourself on the internet so that customers have somewhere to learn about you.
3. Make your first sale. The first sale is always the hardest, but once you have the ball rolling, there will be no stopping you.
4. Customer testimonials. Start building the credibility of your business from day one. Get customers to write up a testimonial. And be sure to seek permission to use any unsolicited praise.
5. Build a campaign. Be creative. Quantify on any good opportunity that comes your way; anything from a special promotion to a big event can be used in the campaign to get your name out there.

Source: Start Your Business magazine, issue 14, p28

Possibly related posts: 

• Little-Used Customer Acquisition Tip
• 5 Tips For Better HomeWorking
• What’s In a Business Name?

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Want to use this in your ezine, blog or website? No problem! Just let me know. I’ll send you a short resource box/bio to include.