MarketingMoment

Now that the holiday season is in full swing, your purse (or wallet) is almost certainly feeling a little bit lighter, what with all the festivities and shopping…

So, to help you out and give your purse/wallet some holiday relief — as well as to THANK YOU for all your business and support throughout 2008 — I have an early holiday gift for my newsletter and blog readers:

Save 20-50% on every digital download, from now until 19th December 2008…

While many game-boards last just for Christmas and this year’s toys are next year’s throwaways, the residual on a learning system or one of my products will last a lifetime. 

 The way it works is simple. Buy one PDF digital download (including all my ebooks and TeleMasterClass transcripts) and get a 20% discount. Buy two and get a 35% discount. Buy three or more and get a whopping 50% off the price. 

But here’s the catch:

So if you’ve thought about buying one of these informative, easy-to-follow-and-implement guides before, now is your chance! Start here (But do NOT order from there! You need to email the code “HOLIDAYS 08″ along with your choice of products and preferred method of payment to me first.)

BONUS #1: But that’s not all! For every order over £100, I’m going to include *complimentary*email support and mentoring (limited to four email consults per order) to help you get the most out of your new business assets.

What better time to re-commit yourself to making your dreams of taking your business to the next level a reality than now, with the New Year just around the corner?

I recommend: 

“I’d like to say what a refreshing change from all the hype out there it is. I found it to be very well written and accessible, with an easy to follow plan. I’ve already applied what I’ve learnt and its already transforming my business.”
– Aaron Beads, Homeopath

The lead article in the latest issue of MediaMinister’s Communiqué for Success shows you how to capitalise on a fast, easy and economical way to promote just about ANY business.

To read the full article and gain *hidden links* to recent CfS newsletter editions, you’ll have to become a subscriber. (That’s a good, by the way!) As well as being FREE, you’ll receive a business-building report and audio CD that can dramatically improve sales simply for signing up and trying it out.

Subscribe here.

Recent CfS newsletter issues cover:

• Be Profitable in a Slow Economy
• Why People Don’t Buy
• Can the X Factor Help Your Business?
• Be a Client Magnet
• Recession-Proof Your Business
• Stand Apart from ‘Me-Too’ Competitors
• Stop! Don’t Post that Letter!
• Common Mistakes that Can Kill Business
• How to Bolster Trust on Your Website
• Just How Believable Are You?
• …and much, much more that you really can’t afford to miss out on if you are serious about making it in business.

Subscribe here. 

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I was critiquing a client’s press release the other day. Nothing unusual in that. While it was in essence a good base for a successful PR campaign, the release itself was full of “This is why I am so good” details about the author of the piece. Nothing unusual in that, either . . . unfortunately.

You see, a news release should NEVER be used as an opportunity to toot your own horn or blatantly sell products. Rather, it should be about the reporter. Her audience and their needs, to be precise. And it should read like news, not an ad.

Your release should provide newsworthy fodder that is important or valuable in some way, so that it makes the publication’s editor think, “This looks exactly the sort of thing my readers should know about.”

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I’ve been asked by many to put together a few publicity packages that will offer year-round publicity ideas, support and mentoring without the HUGELY steep prices associated with the typical PR agency. 

So I thought, “Why not?” I’ve worked with companies as large as NEC on their big-budget campaigns, as well as entrepreneurs on a one-to-one, more-down-to-earth-budget basis. So why not package that expertise? Especially if it will help small businesses and entrepreneurs leverage the most from F.R.E.E. publicity.

As a special offer to all my clients and CfS subscribers, I am happy to deduct 10% from all the prices you see at this new page:

www.mediaminister.co.uk/PRservices.htm

BUT . . . only until 12.01pm on 9 September.

To take advantage of this offer, email the word “publicity” and your details to me before D Day.

(NB: I will never sell, rent, trade or share your email address with anyone. Plus, I will ONLY email you regarding this offer, unless you tell me otherwise, of course!) 

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Want to use this in your ezine, blog or website? No problem! Just let me know. I’ll send you a short resource box/bio to include.

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Holding a competition is a great marketing tool, giving you:

• brand recognition
• positioning in the marketplace
• goodwill in the community
• publicity
• the ability to fish for product name ideas
• leads
• new customers and/or sales

It needn’t be complicated or costly to set up, either.

If you’re looking to build your customer base, then a simple ’send-in-and-win’ tear-off reply coupon is sufficient. You can do the same via email (”Send the answer to the following question to contest@yourdomain.com”). 

You can also get ideas for a new product or service. For example one of my colleagues is giving away $1,000 (approx £550) for the person to come up with the best title for his forthcoming book. This is all being done via social media. 

If you’re a life coach with a local client base, you can ask your clients and prospects to choose their best restaurant, doctor, supermarket checkout assistant, bus driver, milkman or postman and give away six months of coaching to the winner. 

If you’re a gardener, hold a “name that tree” competition, and then donate a tree or two to the local park in both your names. You can do the same if you’re a carpenter, only donate a bench instead… 

The ideas are endless. You just need to get a bit creative. 

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The lead article in the latest issue of MediaMinister’s Communiqué for Success reveals that far from being the kind of lovely lady who rejoices in handing out cough drops while sipping chamomile tea, Aunty AIDA is more akin to Checkpoint Charlie in character.

AIDA is in fact one of the most useful formulas for keeping your creative thinking on tap. And it has the potential to substitute flagging sales with a roaring trade . . . BUT only if you pay attention.

To read the full article and gain hidden links to recent CfS newsletter editions, you’ll have to become a subscriber. As well as being FREE, you’ll receive a business-building report and audio CD simply for signing up and trying it out. 

Subscribe here.

Recent CfS newsletter issues cover:

• The Most Important Action You Can Take For Your Business This Year 

• Recession-Proof Your Business
• Stand Apart From ‘Me-Too’ Competitors 
• Stop! Don’t Post that Letter!
• Common Mistakes that Can Kill Business
• When Push Comes to Shove
• How to Bolster Trust on Your Website 
• Just How Believable Are You? 

Subscribe here. 

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