MarketingMoment

One of the most common complaints I hear from solopreneurs (self-employed professionals) is that they don’t have time to market their business, to which I relpy, “Then you need to make time!”

Of course, the easiest and most obvious solution would be to hire outside help. A marketing professional can help you on an ad-hoc or a permanent basis, and so ease the pressure of ‘finding’ time to carry out this important business function.

However, when budgets don’t allow for outsourcing, then your  primary concern should ALWAYS be to make sure you never stop marketing . . .  whether you’re a service provider with too much work, or a retailer experiencing a boom in orders.

It doesn’t matter how good (or bad) business is, you absolutely MUST make time to promote and market your products and services.

The worst position to be in is when you don’t have any clients, or projects or sales because you didn’t make time for marketing or, worse, didn’t think marketing was necessary. It IS. And no one is too busy to not market.

Look, regardless of where we are in our lives or business, we always make time to schedule doctor appointments and the like. Perhaps you have a system on your computer that helps you keep track of these and other details. All I’m saying is that in order to run a successful business you need to add marketing activities. 

Don’t know where to start?

Start right now – TODAY!

Block out a few hours, minutes even (at least 20, though) in your daily schedule to complete one or more marketing tasks. And while you’re at it, why not put together a marketing plan – a mini one will do? Come spring time, you’ll be far ahead of where you thought you’d be.<

Remember, success is the sum of small efforts, repeated day in and day out. A daily marketing system is your roadmap to success. So make time for it!

***Need to be accountable to someone, or need help with your marketing goals? My mentoring programme can help you start off – and keep – on the right track.

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The lead article in MediaMinister’s latest newsletter, Communiqué for Success, shows you how to get make sure 2010 starts off on the right path for your business. To read “2010 and the Top Marketing Insights For Business” as well as the rest of the ezine, please sign up first. (You can unsubscribe at any time, and I NEVER abuse my subscriber’s email address. Your details are safe with me.)

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Fellow blogger and marketer Karen Purves has published a fantastic post on 2010 predictions.

You can read it here.

I’d like to add just one (to keep the list short and simple): transparency. Marketing has been moving away from hype to authenticity, and I think being more transparent in business is key. By being as upfront and as genuine as you can be, you’re more likely to attract higher-caliber clients and customers.

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The lead article in MediaMinister’s latest newsletter, Communiqué for Success, takes a look at ten of the major lessons learned in marketing, and how they can help ANY entrepreneur or business-owner when the calendar turns to the next decade. To read, please sign up first. (You can unsubscribe at any time, and I NEVER abuse my subscriber’s email address. Your details are safe with me.)

There are also TWO reader giveaways to help sort out both your personal and your business life. Oh, it all makes me feel like Mrs Santa Claus right now!

Subscribe here.

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Do you struggle with your marketing? Or perhaps you need to increase the response of your advertising or your website?

Well, take a leaf from Socrates’ book (or clay tablet, as it was centuries ago)…

Socrates was perhaps the greatest master of persuasion. His tactic was to get people to agree with him, or concede their side of the argument, belief, or debate, by getting them to say “yes”. He would do this by asking questions that people would simply have to answer in the affirmative. And he’d do this over and over until they agreed with him!

How does this help you?

By getting your prospects to agree with your statements or questions, then each time they do they are one step closer to becoming a buyer.

Why not try this ‘Socrates Method’ in your advertising and marketing, and see what happens? Oh, and feel free to report any findings here.

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Want to use this in your ezine, blog or website? No problem! Just let me know. I’ll send you a short resource box/bio to include.

The lead article in MediaMinister’s latest newsletter, Communiqué for Success, shows you how to get the ‘X factor’ for your business and ensure that YOUR products or services stay in demand. To read, please sign up first. (You can unsubscribe at any time, and I NEVER abuse my subscriber’s email address. Your details are safe with me.)

Subscribe here.

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Want to use this in your ezine, blog or website? No problem! Just let me know. I’ll send you a short resource box/bio to include.

The lead article in MediaMinister’s latest newsletter, Communiqué for Success, is a must-read before you waste any more time or money running poor-performing ads! It will also give you some ideas of getting more out of your marketing materials. 
To read, please sign up first.

Subscribe here.

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The lead article in MediaMinister’s latest newsletter, Communiqué for Success, is entitled, “The Most Crucial Business Skill of Them All”. To read, please sign up first.

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After years in the making, and months spent chained to my desk, I am delighted to announce the unofficial launch (expect to see a press release soon to make it all official) of my new business Advantage, Inc Limited.

The company was founded with one key factor in mind: to do away with the old (and frankly unfair) client/agency model. Namely, where you pay good money to an advertising or marketing agency — daily fees of anything from £500 to £5,000+ — yet have no idea whether they’ll deliver any tangible results. Sure they may produce glitzy advertising campaigns that win awards within their industry, but what about you? How would you feel if the fruits of their labour produced results that weren’t as good as you’d hoped? Or, worse, failed miserably in terms of ROI?

Advantage, Inc is based on a new methodology:

Number One: To only use strategies that have been proven time after time, year after year, with hundreds of different types of companies in almost as many industries all over the world. Most of our strategies are fr!ee to apply or cost very little to implement in your business.

Number Two: To work with clients to uncover hidden profit opportunities within their existing business — hidden assets that almost 95% of companies overlook — and show them our field-tested systems can be easily and simply plugged in’ to their existing business.

Number Three: To eliminate risk and show full accountability by taking our fees from the profits we make for clients. In other words, Advantage Inc is entirely results driven, and we only get paid for performance.

To find out more, please visit:

www.traceydooley.com

or

www.advantageinc.co.uk

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No matter how much doom and gloom greets us on a daily basis, the fact of the matter is that businesses and consumers are STILL BUYING. But what if you don’t have a steady flow of potential buyers in the first place?

The lead article in MediaMinister’s latest newsletter, Communiqué for Success, can help turn any solopreneur practice or small business into a systematic lead-generating workhorse.

To read the full article and gain *hidden links* to recent CfS newsletter editions, you’ll have to become a subscriber. (That’s a good thing, by the way, or so CfS readers tell me!) As well as being FREE, you’ll receive a business-building report and audio CD that can dramatically improve sales simply for signing up and trying it out.

Subscribe here.

Recent CfS newsletter issues cover:

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