Track Your Leads

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Always, always ask how people found you. For example, someone phones up to find out if they can book a consultation with you. Before they hang up, ask where they heard of you — was it an advertisement in the local paper? A friend or colleague? Some other source?

When you have this information, simply pop it into your sales and marketing database. Better still, create a bar or flow chart with the information; it will prøve invaluable as it reveals which promotional techniques are working the best for you … and therefore which ones to concentrate on.

Psst! Send me your best resources or tips via the comment box. Feel free to include your business name/URL and city with your entry.

By Tracey Dooley, Copywriter | Editor | Proofreader

bullet_grn_brwn Need help to put the va-va-voom into your marketing? I show my clients not only HOW to maximise their advertising and marketing spend, but also how to GET NOTICED among the plethora of marketing messages for (almost) FREE… Get in touch and mention the word “BOOM” to find out more:

• http://www.mediaminister.co.uk/

(Why struggle needlessly when you can get expert affordable mentoring and have fun attracting clients easily?) 

(C) 2010-17 T Dooley, All Rights Reserved

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Want to use this in your ezine, blog or website? No problem! Just let me know. I’’ll send you a short resource box/bio to include.

Avoid These Critical Newsletter Mistakes & Watch Your Sales Soar

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You can liken an email newsletter to a good sandwich — it’s quick and easy to digest. A bad one, however, is likely to damage your reputation… Tracey Dooley highlights some of the most common ezine blunders and, more importantly, how to avoid them. (Before you ask, yes, even in the land of good ol’ Social Media — not to mention overflowing inboxes — email newsletters DO still work. In fact, for most marketers and small businesses, an ezine is THE marketing tool of choice…

Do you ever feel just a little bit jealous of the ‘big names’ such as Tony Robbins, Jack Canfield and Michael Port, all of whom are enjoying ‘the rich life’ thanks to all those passive income streams?

What’s their secret? Continue reading

How to turn stagnant words into literary gold

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Take one dose of stale words. Add a touch of creative magic. Bake for several hours. Leave to cool. Enjoy the effects of your new motivating, sales-closing literary breath of fresh air…

*SCHEDULE UPDATE ALERT*

I have ONE slot available in February 2017 for either:

  1. writing,
  2. editing, or
  3. proofreading.

So, if you have a last-minute project that you need help with — and you want bankable RESULTS — simply contact me for a quick no-obligation quote or to secure your slot.

Any leads, shoot them my way.

Thanks!

~Tracey 🙂

By Tracey Dooley, CopyWriter | Editor | Proofreader

(Why struggle needlessly when you can get expert affordable help and have fun attracting sales easily?) 

(C) 2017 T Dooley, All Rights Reserved

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Add my RSS feed to your reader now so you never have to miss a post.
================================

Want to use this in your ezine, blog or website? No problem! Just let me know. I’’ll send you a short resource box/bio to include.

How to Increase Sales & Your Average Customer Spend . . . Virtually Overnight

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There’s a magic ingredient that those in the know have found to be massively profitable for business over the years — especially now. Tracey Dooley shows how you can cash in on it, too…

Anyone involved in running a small business will tell you the truth: boy, oh boy, it can be tough. As business-owners, we’re often so busy wearing many different hats and working IN our businesses that it can be nigh on difficult to find the time to work ON our businesses —— that is, to strategically add business growth.

And yet increasing the profitability of your business needn’t take up much time. What’s more, it can reward you rather well . . . IF you know what to concentrate on. 

Continue reading

Are Your Benefits Featureless?

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Whenever you read copy written by someone other than a copywriter, chances are it will scream Features! Features! Features! You might argue that features are a very splendid thing indeed and, therefore, readers do need to know about them. But not all of them. And NOT right up front.

Instead, you need to do what every good copywriter 
MUST do in order to educate or make the sale: turn features into benefits, and put those benefits at the beginning of your copy.

These benefits must be tied into your readers’ desires, needs and wants. So, when you solve your readers’ problems, they’ll go looking for the features — meaning they WILL bother to read the rest of your marketing message.

Tracey Dooley, CopyWriter | Editor | Proofreader

bullet_grn_brwn Would you like some help in developing or sprucing up your benefits or USP? I would be glad to help or act as a facilitator for you and your team… Just let me know:

• http://www.mediaminister.co.uk

(Why struggle needlessly when you can get expert affordable mentoring and have fun attracting clients easily?) 

(C) 2008-16 T Dooley, All Rights Reserved

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Three Reasons You SHOULD Be Using Direct Marketing

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For small businesses, direct marketing is a particularly cost-effective option for dramatically increasing sales. Tracey Dooley reveals why you can’t afford NOT to have it in your marketing arsenal…

 

One of the largest and most efffective forms of marketing on the planet. That is what direct marketing is. And it works. Boy, does it ever. Just spend a little time Googling the term with the word “success” or “results” and you’ll see what I mean.It has many advantages over advertising and most conventional forms of marketing, including: Continue reading