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The brochure is by far the most used — and misused — tool in business today, whether used online or offline. Tracey Dooley explores what you should focus on (and what you should definitely NOT do), as well as some best practices, to ensure your brochure brings in new business…
Brochures have held an important place in marketing plans for longer than most of us can remember. Whether you tout the printed version, or prefer e-brochures or digital brochures, they all can be an easy and highly profitable addition to your marketing arsenal, adding credibility to any business. And there is no doubt they have the ability to generate new leads and sales as well as increase revenues.
So the big question is: Why do so many of them fail?
Want to attract new customers and boost customer loyalty? Then it’s time to reach out to your prospects in a gentle, authentic way. It’s much more fun that pushing hard in a bid to ‘grab’ customers. And much easier, saysTracey Dooley…
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Far from being the kind of lovely lady who rejoices in handing out cough drops while sipping chamomile tea, Aunty AIDA is more akin to Checkpoint Charlie in character. AIDA is in fact one of the most useful formulas for keeping your creative thinking on tap. And it has the potential to substitute flagging sales with a roaring trade . . . BUT only if you pay attention. Tracey Dooley covers the fundamentals of writing good copy for your business…
“I have all the marketing books and info but still have a problem in the actual ‘doing’ — I still struggle to create that perfect ad/leaflet/flyer…”
If this sounds like you, then you may be encouraged to hear you are not alone. Judging by the emails in my Inbox, it’s a common concern. So what are you supposed to do?
If you really want your business to be as successful as it can be — to thrive and not just survive… If you really want to make the most of the investment you’ve made in it, then you have to continually find ways to offer your customers unique advantages they can’t get elsewhere.
You book your car in for its annual MOT, so why not your business words? (Are you sure they’re giving the right impression? Do they reap the desired results? Is your message being compromised by sloppy copy?)
While we can all ‘write’, copywriting involves so much more than simply penning a few well-crafted words. Before she or he writes, a good copywriter will spend a considerable amount of time researching the intended audience. They’ll make sure they understand buyer behaviour and how to craft your message in such a way that it really makes a splash.
Good copywriting can make confusing policies crystal clear. It can keep inter-company communications running smoothly through the careful use of words. And it can effectively sell a companys products or services to its customers.
So if you’re not sure your copy is quite right, email me a paragraph (up to 200 words) of your poorly prose and the “Word Doctor” will nurse it back to life. Think of it as a ‘Try Before You Buy’ offer. Then you can decide whether to give me the go-ahead if you have any text that requires editing, copyediting, rewriting, proofreading, indexing or researching.
Don’t have the time or the inclination to write your own copy? I can do it for you. Just follow this link and you’ll soon be on your way to owning copy that gets results.
By Tracey Dooley, Copywriter | Editor | Proofreader
(C) T Dooley, All Rights Reserved
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People are increasingly being bombarded by advertising messages. Which means it’s going to take something rather special for a brand to stand out among the clutter. Tracey Dooley aims to help you just do that — regardless of whether you are just starting out or want to give your brand a new lease of life. If nothing else, it should help you really think about what you want to achieve over the next six months…