Track Your Leads

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Picture via scenicreflections.com

Always, always ask how people found you. For example, someone phones up to find out if they can book a consultation with you. Before they hang up, ask where they heard of you — was it an advertisement in the local paper? A friend or colleague? Some other source?

When you have this information, simply pop it into your sales and marketing database. Better still, create a bar or flow chart with the information; it will prøve invaluable as it reveals which promotional techniques are working the best for you … and therefore which ones to concentrate on.

Psst! Send me your best resources or tips via the comment box. Feel free to include your business name/URL and city with your entry.

By Tracey Dooley, Copywriter | Editor | Proofreader

bullet_grn_brwn Need help to put the va-va-voom into your marketing? I show my clients not only HOW to maximise their advertising and marketing spend, but also how to GET NOTICED among the plethora of marketing messages for (almost) FREE… Get in touch and mention the word “BOOM” to find out more:

• http://www.mediaminister.co.uk/

(Why struggle needlessly when you can get expert affordable mentoring and have fun attracting clients easily?) 

(C) 2010-17 T Dooley, All Rights Reserved

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New Year, New Me

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Picture by via thecatholiccatalogue.com

I have finally whittled my NY resolutions (hey, it’s STILL January!) down to two, and here they are, as simple as this post is short:

1. Embrace the philosophy of abundance. Instead of thinking in terms of, for example, “I don’t have enough of…” and “I can’t do…” I will change my mindset to “I am so lucky to have…” and “I CAN do…”

2. Stop boiling the kettle, only to NOT make a cup of coffee. Such a waste of energy. From now on, I will boil my kettle and re-hydrate merrily each time!

— drinking Coffee.

What about YOU? What are YOUR resolutions for the year ahead?

(C) 2017 T Dooley, All Rights Reserved

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Add my RSS feed to your reader now so you never have to miss a post.
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Want to use this in your ezine, blog or website? No problem! Just let me know. I’ll send you a short resource box/bio to include.

Writing high-impact web copy

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Picture by Lorenzo Petrantoni

The purpose of web copy is to generate customers, business leads, sales, and consequently profits. Good web copy has the ability to convert web browsers into buyers. As such, it is a specialised skill, but one that can be learned. Tracey Dooley shows you how…

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Nine copywriting tips to create flyers that sell

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One of the most inexpensive forms of written sales material is a flyer, aka flier. Flyers are essentially a simple direct-response brochure. Usually no more than a single sheet of paper, they can be ‘door-dropped’, used as inserts in trade or consumer publications, tacked onto a bus shelter, used as handouts, leave-behinds and so on. They can be used alone or as part of a direct-mail package.

Here are some top tips to make sure your next one makes a magical impact: Continue reading

Common (Yet Fatal) Brochure Mistakes — and What to Do About Them

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The brochure is by far the most used — and misused — tool in business today, whether used online or offline. Tracey Dooley explores what you should focus on (and what you should definitely NOT do), as well as some best practices, to ensure your brochure brings in new business…

Brochures have held an important place in marketing plans for longer than most of us can remember. Whether you tout the printed version, or prefer e-brochures or digital brochures, they all can be an easy and highly profitable addition to your marketing arsenal, adding credibility to any business. And there is no doubt they have the ability to generate new leads and sales as well as increase revenues.

So the big question is: Why do so many of them fail?

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How to Out-Do Your Competitors

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There’s something extremely powerful that every single business should have, but most don’t even feature it in their marketing and advertising materials. What a waste! Tracey Dooley shows you how to make sure you don’t miss out on building a stronger connection with your prospects — enticing them to buy from you, instead of the competition….

 

How can you be uniquely attractive to prospects, capture their trust and ultimately gain their custom? By developing your USP, that’s how! Every single business or person in business needs to have a USP. Ignore that sentence, and you’ve just made being in business unnecessarily more difficult.

As legendary copywriter Rosser Reeves, wrote in his book Reality in Advertising: “Too many businesses flop because they fail to create a well-defined USP.” And it’s still happening today.   

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