How Aunty AIDA Can Help Make Your Business Fly

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Far from being the kind of lovely lady who rejoices in handing out cough drops while sipping chamomile tea, Aunty AIDA is more akin to Checkpoint Charlie in character. AIDA is in fact one of the most useful formulas for keeping your creative thinking on tap. And it has the potential to substitute flagging sales with a roaring trade . . . BUT only if you pay attention. Tracey Dooley covers the fundamentals of writing good copy for your business…

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Six Ways to Spruce Up Your Image

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People are increasingly being bombarded by advertising messages. Which means it’s going to take something rather special for a brand to stand out among the clutter. Tracey Dooley aims to help you just do that — regardless of whether you are just starting out or want to give your brand a new lease of life. If nothing else, it should help you really think about what you want to achieve over the next six months…

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Writing high-impact web copy

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The purpose of web copy is to generate customers, business leads, sales, and consequently profits. Good web copy has the ability to convert web browsers into buyers. As such, it is a specialised skill, but one that can be learned. Tracey Dooley shows you how…

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How to Increase Sales & Your Average Customer Spend . . . Virtually Overnight

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There’s a magic ingredient that those in the know have found to be massively profitable for business over the years — especially now. Tracey Dooley shows how you can cash in on it, too…

Anyone involved in running a small business will tell you the truth: boy, oh boy, it can be tough. As business-owners, we’re often so busy wearing many different hats and working IN our businesses that it can be nigh on difficult to find the time to work ON our businesses —— that is, to strategically add business growth.

And yet increasing the profitability of your business needn’t take up much time. What’s more, it can reward you rather well . . . IF you know what to concentrate on. 

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Are Your Benefits Featureless?

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Whenever you read copy written by someone other than a copywriter, chances are it will scream Features! Features! Features! You might argue that features are a very splendid thing indeed and, therefore, readers do need to know about them. But not all of them. And NOT right up front.

Instead, you need to do what every good copywriter 
MUST do in order to educate or make the sale: turn features into benefits, and put those benefits at the beginning of your copy.

These benefits must be tied into your readers’ desires, needs and wants. So, when you solve your readers’ problems, they’ll go looking for the features — meaning they WILL bother to read the rest of your marketing message.

Tracey Dooley, CopyWriter | Editor | Proofreader

bullet_grn_brwn Would you like some help in developing or sprucing up your benefits or USP? I would be glad to help or act as a facilitator for you and your team… Just let me know:

• http://www.mediaminister.co.uk

(Why struggle needlessly when you can get expert affordable mentoring and have fun attracting clients easily?) 

(C) 2008-16 T Dooley, All Rights Reserved

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The Single Biggest Barrier to Online Sales

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Today, more than ever before, there is an enormous gulf between websites that convert browsers into buyers and those that are…well, just a bit bleh.

There are a number of reasons why one website will fail and another will succeed — even when they are of a similar design and functionality. But one of the single biggest obstacles today to online sales is trust. Or lack of it. Continue reading

Are You Believable?

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In business, everything you do is geared toward one thing: turning prospects into customers. But the way you communicate your offer and, more importantly, how well you prove your case beyond “all reasonable doubt” can mean the difference between
a sale and no sales. Tracey Dooley shows you
how to use ‘proof points’ your advantage…

Aside from a bad product, poor targeting or shoddy copy, the lack of proof in your copy is one of the main reasons your business will fail. Continue reading