Common (Yet Fatal) Brochure Mistakes — and What to Do About Them

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The brochure is by far the most used — and misused — tool in business today, whether used online or offline. Tracey Dooley explores what you should focus on (and what you should definitely NOT do), as well as some best practices, to ensure your brochure brings in new business…

Brochures have held an important place in marketing plans for longer than most of us can remember. Whether you tout the printed version, or prefer e-brochures or digital brochures, they all can be an easy and highly profitable addition to your marketing arsenal, adding credibility to any business. And there is no doubt they have the ability to generate new leads and sales as well as increase revenues.

So the big question is: Why do so many of them fail?

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How Aunty AIDA Can Help Make Your Business Fly

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Far from being the kind of lovely lady who rejoices in handing out cough drops while sipping chamomile tea, Aunty AIDA is more akin to Checkpoint Charlie in character. AIDA is in fact one of the most useful formulas for keeping your creative thinking on tap. And it has the potential to substitute flagging sales with a roaring trade . . . BUT only if you pay attention. Tracey Dooley covers the fundamentals of writing good copy for your business…

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Free Business Words Health Check

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You book your car in for its annual MOT, so why not your business words? (Are you sure they’re giving the right impression? Do they reap the desired results? Is your message being compromised by sloppy copy?)

While we can all ‘write’, copywriting involves so much more than simply penning a few well-crafted words. Before she or he writes, a good copywriter will spend a considerable amount of time researching the intended audience. They’ll make sure they understand buyer behaviour and how to craft your message in such a way that it really makes a splash.

Good copywriting can make confusing policies crystal clear. It can keep inter-company communications running smoothly through the careful use of words. And it can effectively ’sell’ a company’s products or services to its customers.

So if you’re not sure your copy is quite right, email me a paragraph (up to 200 words) of your poorly prose and the “Word Doctor” will nurse it back to life. Think of it as a ‘Try Before You Buy’ offer. Then you can decide whether to give me the go-ahead if you have any text that requires editing, copyediting, rewriting, proofreading, indexing or researching.

Don’t have the time or the inclination to write your own copy? I can do it for you. Just follow this link and you’ll soon be on your way to owning copy that gets results.

By Tracey Dooley, Copywriter | Editor | Proofreader

(C) T Dooley, All Rights Reserved

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Want to use this in your ezine, blog or website? No problem! Just let me know. I’’ll send you a short resource box/bio to include.

Six Ways to Spruce Up Your Image

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People are increasingly being bombarded by advertising messages. Which means it’s going to take something rather special for a brand to stand out among the clutter. Tracey Dooley aims to help you just do that — regardless of whether you are just starting out or want to give your brand a new lease of life. If nothing else, it should help you really think about what you want to achieve over the next six months…

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Avoid These Critical Newsletter Mistakes & Watch Your Sales Soar

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You can liken an email newsletter to a good sandwich — it’s quick and easy to digest. A bad one, however, is likely to damage your reputation… Tracey Dooley highlights some of the most common ezine blunders and, more importantly, how to avoid them. (Before you ask, yes, even in the land of good ol’ Social Media — not to mention overflowing inboxes — email newsletters DO still work. In fact, for most marketers and small businesses, an ezine is THE marketing tool of choice…

Do you ever feel just a little bit jealous of the ‘big names’ such as Tony Robbins, Jack Canfield and Michael Port, all of whom are enjoying ‘the rich life’ thanks to all those passive income streams?

What’s their secret? Continue reading

Are Your Benefits Featureless?

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Whenever you read copy written by someone other than a copywriter, chances are it will scream Features! Features! Features! You might argue that features are a very splendid thing indeed and, therefore, readers do need to know about them. But not all of them. And NOT right up front.

Instead, you need to do what every good copywriter 
MUST do in order to educate or make the sale: turn features into benefits, and put those benefits at the beginning of your copy.

These benefits must be tied into your readers’ desires, needs and wants. So, when you solve your readers’ problems, they’ll go looking for the features — meaning they WILL bother to read the rest of your marketing message.

Tracey Dooley, CopyWriter | Editor | Proofreader

bullet_grn_brwn Would you like some help in developing or sprucing up your benefits or USP? I would be glad to help or act as a facilitator for you and your team… Just let me know:

• http://www.mediaminister.co.uk

(Why struggle needlessly when you can get expert affordable mentoring and have fun attracting clients easily?) 

(C) 2008-16 T Dooley, All Rights Reserved

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