Comments for MarketingMoment

Comment on Happy 2010! by Alan

Alan — Thu, 07 Jan 2010 10:14:36 +0000

I agree Tracy! Every day holds the promise of a fresh start. It provides the opportunity to do choose a new course or direction, do something different, break a bad habit, or start a good habit. Mine is to tell those who matter to me just how special they are.

Happy new year!

Comment on Business Survival Tools: Don’t Get Left Behind by Alan

Alan — Thu, 02 Apr 2009 13:41:52 +0000

Thanks for the reminder.

I must admit I haven’t been marketing as much as I should. That’s possibly because as a solo entrepreneur I find it can be difficult juggling all the responsibilities of running the business. Still, the way things are going, I think it’s about time I get more serious with my marketing.

Comment on Don’t Let Simple Mistakes Let You Down by John B.

John B. — Tue, 24 Mar 2009 16:13:56 +0000

I really agree with your point of view.
Thanks for sharing.

Comment on The Twitter Experiment by admin

admin — Fri, 13 Mar 2009 16:30:17 +0000

Thanks so much, Stuart. Yes, I know about the theme. I did have a lovely one on my old blog, but deliberately went for a simple one for this blog. Time for a change, perhaps?

Comment on Now is NOT the Time to Stop Emailing by admin

admin — Fri, 13 Mar 2009 16:28:52 +0000

Absolutely agree. I wrote a post on this a little while back, or it may have been covered in my newsletter. (It’s Friday afternoon, the end of a very, very long, hard week, so my memory is starting to play tricks on me!).

There has been a lot of research into subject lines, and in particular whether longer or shorter ones work best. The current flavour is to go for shorter ones, but of course it needs to make sense to and interest your readers without sounding or looking like spam. I have tested my own subject lines recently and find that those of about 30-50 characters in length work best. Of course, paying attention to word choice and syntax is important.

As for the ‘from’ line, I always advocate using something that your audience identifies you with (it could be your name, your business name, or the name of your newsletter), and be consistent.

Comment on Reach a Wider Audience With Less Effort (Twitter Revisited) by admin

admin — Fri, 13 Mar 2009 16:18:50 +0000

Thank you so much, Alan. Great to have you ‘on board’! Feel free to ask any questions, and I’ll do my best to answer them as fully as I can.

Comment on The Twitter Experiment by Web Copywriting

Web Copywriting — Wed, 11 Mar 2009 03:21:42 +0000

Hi Tracey,

Thanks for showing me your blog…its pretty cool! Could do with a new theme though… I’ll check out this Twitter experiment now…seems like everyone is going crazy over Twitter..

See you around!
Stuart Stirling

Comment on Now is NOT the Time to Stop Emailing by Robin Houghton

Robin Houghton — Thu, 05 Mar 2009 14:59:50 +0000

Hi Tracey, good comments here, something also to add is the importance of subject lines and ‘from ‘ names. In my experience they’re the last things people think about and yet there’s no point spending effort on the message or the targeting if the email doesn’t get opened due to a poor subject line.

Comment on A Flash of Inspiration by admin

admin — Thu, 05 Mar 2009 12:34:44 +0000

Thanks for everyone’s kind words — both here and via my web contact page. It means a lot to me. And, Will, great book recommendation - thank you!

Comment on Reach a Wider Audience With Less Effort (Twitter Revisited) by Alan

Alan — Tue, 24 Feb 2009 15:01:33 +0000

I just stumbled upon your web site and i’m glad i did. The information is invaluable to me. I’ll follow you on twitter as soon as i get hooked up. Keep up the great work. EC