Comments for MarketingMoment http://blog.mediaminister.co.uk For When You Need New Business –– And Fast! Sat, 04 Feb 2012 23:59:35 +0000 http://wordpress.org/?v=2.2.1 Comment on Five Ways to Get ANY Business Out of a Slump by TraceyDooley http://blog.mediaminister.co.uk/2011/02/25/five-ways-to-get-any-business-out-of-a-slump/#comment-17576 TraceyDooley Thu, 31 Mar 2011 11:49:42 +0000 http://blog.mediaminister.co.uk/2011/02/25/five-ways-to-get-any-business-out-of-a-slump/#comment-17576 You're welcome. I hope sales start jumping in the right direction for you. You’re welcome. I hope sales start jumping in the right direction for you.

]]> Comment on Five Ways to Get ANY Business Out of a Slump by Robbie Patchett http://blog.mediaminister.co.uk/2011/02/25/five-ways-to-get-any-business-out-of-a-slump/#comment-17575 Robbie Patchett Mon, 28 Mar 2011 11:20:34 +0000 http://blog.mediaminister.co.uk/2011/02/25/five-ways-to-get-any-business-out-of-a-slump/#comment-17575 <p><p>This is great!!! Good, sensible, practical and usable stuff with a down to earth approach. We've suffered a major drop in sales over the past few years but hopefully things will get back to normal soon, especially now we have a whole bunch of new ideas!!! </p><br /> <p>Thanks, Tracy.</p></p> <p>This is great!!! Good, sensible, practical and usable stuff with a down to earth approach. We’ve suffered a major drop in sales over the past few years but hopefully things will get back to normal soon, especially now we have a whole bunch of new ideas!!! </p>
<p>Thanks, Tracy.</p>

]]> Comment on Is This the Holy Grail to Business Growth? by Dominic Wright http://blog.mediaminister.co.uk/2011/01/12/is-this-the-holy-grail-to-business-growth/#comment-15157 Dominic Wright Wed, 12 Jan 2011 14:08:10 +0000 http://blog.mediaminister.co.uk/2011/01/12/is-this-the-holy-grail-to-business-growth/#comment-15157 <p><p>Hi there! I have read your article, and I must say it’s quite fascinating. What you have written is a general feeling but the way you have embedded the feeling into text is admirable. I will be looking forward to see more of this kind of appealing writings.</p> Dominic Wright copywriter <p>Hi there! I have read your article, and I must say it’s quite fascinating. What you have written is a general feeling but the way you have embedded the feeling into text is admirable. I will be looking forward to see more of this kind of appealing writings.

Dominic Wright copywriter

]]> Comment on 7 Ways to Boost Your Business Cash Flow by Kymberly Welch http://blog.mediaminister.co.uk/2010/08/04/7-ways-to-boost-your-business-cash-flow/#comment-13335 Kymberly Welch Mon, 23 Aug 2010 11:18:39 +0000 http://blog.mediaminister.co.uk/2010/08/04/7-ways-to-boost-your-business-cash-flow/#comment-13335 Excellent article. It has really got me thinking... I definitely need to try it all out! Excellent article. It has really got me thinking… I definitely need to try it all out!

]]> Comment on How to Find the Time to Market Your Business by admin http://blog.mediaminister.co.uk/2010/06/11/how-to-find-the-time-to-market-your-business/#comment-12541 admin Mon, 14 Jun 2010 15:46:35 +0000 http://blog.mediaminister.co.uk/2010/06/11/how-to-find-the-time-to-market-your-business/#comment-12541 Thanks so much for your comments, Alice. Great stuff! Marketing a business can 'seem' like a great challenge, but with the right tools and guidance ANYONE can increase their business sales. Most importantly, DON'T STOP MARKETING. Often, the biggest difference between success and failure in business comes down to one simple word: persistence. Thanks so much for your comments, Alice. Great stuff!

Marketing a business can ’seem’ like a great challenge, but with the right tools and guidance ANYONE can increase their business sales.

Most importantly, DON’T STOP MARKETING. Often, the biggest difference between success and failure in business comes down to one simple word: persistence.

]]> Comment on How to Find the Time to Market Your Business by Alice Elliott http://blog.mediaminister.co.uk/2010/06/11/how-to-find-the-time-to-market-your-business/#comment-12534 Alice Elliott Mon, 14 Jun 2010 12:20:32 +0000 http://blog.mediaminister.co.uk/2010/06/11/how-to-find-the-time-to-market-your-business/#comment-12534 Marketing is an task that should either be outsourced or managed within your daily schedule. It does not benefit from short bursts of activity, the best results arise from a constant drip-feed of information in multiple media formats over a period of time. Clients needs to be seduced to take on your services or buy your product: they need to gain your trust and learn of your credibility, none of which happens overnight. That's where marketing comes in, a constant trickle of visibility carefully and slowly promoting your business to interested parties so they realise you are worth doing business with. Marketing is an task that should either be outsourced or managed within your daily schedule. It does not benefit from short bursts of activity, the best results arise from a constant drip-feed of information in multiple media formats over a period of time. Clients needs to be seduced to take on your services or buy your product: they need to gain your trust and learn of your credibility, none of which happens overnight. That’s where marketing comes in, a constant trickle of visibility carefully and slowly promoting your business to interested parties so they realise you are worth doing business with.

]]> Comment on There’s No Such Thing as a Free Lunch by Bob Evans http://blog.mediaminister.co.uk/2010/04/30/theres-no-such-thing-as-a-free-lunch/#comment-12032 Bob Evans Thu, 06 May 2010 09:53:15 +0000 http://blog.mediaminister.co.uk/2010/04/30/theres-no-such-thing-as-a-free-lunch/#comment-12032 Thanks, always good posts on your blog! Thanks, always good posts on your blog!

]]> Comment on There’s No Such Thing as a Free Lunch by Alan http://blog.mediaminister.co.uk/2010/04/30/theres-no-such-thing-as-a-free-lunch/#comment-12022 Alan Wed, 05 May 2010 15:00:13 +0000 http://blog.mediaminister.co.uk/2010/04/30/theres-no-such-thing-as-a-free-lunch/#comment-12022 I learnt the hard way that one should not meet every prospective client face-to-face. For me, it's a question of time. As a "one-man-band" myself, time is money. So, if I take time to dress up for the meeting, travel to it, have the meeting, drive back- that's at least 2-3 hours of billable time gone. Also, by the time I do get back to my desk, more often than not I find my productivity has been thwarted for the rest of the day. So, no, I do not "do" face-to-face meetings any more. I always push for an email or phone consult instead. Established clients are different. I WILL and DO meet up with them, because that's billable time. But small business owners and start-ups are another matter. Oftentimes, copy writing/marketing services are new to them and they are not too sure what they want, or they are trying to figure out how to do certain things. Many have little regard for your time, while others seem hell-bent on wasting time. As you can see, I guard my time VERY closely! But, like I said, I am a sole proprietor, so I need to! I learnt the hard way that one should not meet every prospective client face-to-face.

For me, it’s a question of time. As a “one-man-band” myself, time is money. So, if I take time to dress up for the meeting, travel to it, have the meeting, drive back- that’s at least 2-3 hours of billable time gone. Also, by the time I do get back to my desk, more often than not I find my productivity has been thwarted for the rest of the day.

So, no, I do not “do” face-to-face meetings any more. I always push for an email or phone consult instead.

Established clients are different. I WILL and DO meet up with them, because that’s billable time. But small business owners and start-ups are another matter. Oftentimes, copy writing/marketing services are new to them and they are not too sure what they want, or they are trying to figure out how to do certain things. Many have little regard for your time, while others seem hell-bent on wasting time.

As you can see, I guard my time VERY closely! But, like I said, I am a sole proprietor, so I need to!

]]> Comment on There’s No Such Thing as a Free Lunch by admin http://blog.mediaminister.co.uk/2010/04/30/theres-no-such-thing-as-a-free-lunch/#comment-11971 admin Fri, 30 Apr 2010 12:12:42 +0000 http://blog.mediaminister.co.uk/2010/04/30/theres-no-such-thing-as-a-free-lunch/#comment-11971 Thanks for your input, Alice, much appreciated and very interesting to read. You are absolutely right; people generally have greater respect for or at least perceive things as being more valuable if they have to pay for them, as opposed to getting them for free. (PS. I'm sure if you went back into business, you would excel, having learned the hard way. I KNOW you have a LOT to give -- and are very skilled at what you do. People should and WILL recognise that with the right 'positioning', I'm sure.) Thanks for your input, Alice, much appreciated and very interesting to read.

You are absolutely right; people generally have greater respect for or at least perceive things as being more valuable if they have to pay for them, as opposed to getting them for free.

(PS. I’m sure if you went back into business, you would excel, having learned the hard way. I KNOW you have a LOT to give — and are very skilled at what you do. People should and WILL recognise that with the right ‘positioning’, I’m sure.)

]]> Comment on There’s No Such Thing as a Free Lunch by Alice Elliott http://blog.mediaminister.co.uk/2010/04/30/theres-no-such-thing-as-a-free-lunch/#comment-11970 Alice Elliott Fri, 30 Apr 2010 10:43:07 +0000 http://blog.mediaminister.co.uk/2010/04/30/theres-no-such-thing-as-a-free-lunch/#comment-11970 When I had my own business I was too free and easy about giving away information. It was a great fault of mine. People saw me as an easy bet to get the info they wanted for practically free. I missed out on a lot of revenue and that's probably why my business failed. Since then I have watched my boss and how she reacts to this. Blatently she says 'Of course, but it will cost you £75 an hour plus VAT'. This immediately increases the value of the advice and credibility of the giver, and since they have had to pay for it, hopefully they are more likely to go away and take action. And then there is the upselling area of organising a return consultation to see if they have implemented the suggestions, and would they need any help with anything that has arisen from doing them. And before you know it, they are employing you as a Marketing Consultant! When I had my own business I was too free and easy about giving away information. It was a great fault of mine. People saw me as an easy bet to get the info they wanted for practically free. I missed out on a lot of revenue and that’s probably why my business failed.

Since then I have watched my boss and how she reacts to this. Blatently she says ‘Of course, but it will cost you £75 an hour plus VAT’. This immediately increases the value of the advice and credibility of the giver, and since they have had to pay for it, hopefully they are more likely to go away and take action.

And then there is the upselling area of organising a return consultation to see if they have implemented the suggestions, and would they need any help with anything that has arisen from doing them. And before you know it, they are employing you as a Marketing Consultant!

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