Do you ever feel just a little bit jealous of the ‘big names’ such as Tony Robbins, Jack Canfield and Michael Port, all of whom are enjoying ‘the rich life’ thanks to all those passive income streams?

What’s their secret? Well, they all know their target markets inside out . . . and they all put a huge amount of effort into building and maintaining strong relationships with their audience.

That’s what a publishing an effective e-newsletter is all about…

Most people agree that producing an email newsletter has been the single best thing they have ever done for their business. One of my clients saw her sales increase by more than 350% when she started to publish an email newsletter — aka ezine — and many others have reaped similar rewards.

But that doesn’t mean all newsletters work, of course. In fact, many simply don’t deliver . . .  and never will.

After rewriting and critiquing a wide variety of customer, business-to-business and employee newsletters, here are the top five common mistakes that I have come across over the years, and more importantly, how to correct those problems.

1. Not setting — and sticking to — a schedule. A lot of newsletters fall through the cracks because people underestimate just how much effort and time can go into producing them. So the promised weekly newsletter becomes a monthly. Then its delivery gets later and later. Soon, it suddenly stops, only to be sent another after an unannounced four-month hiatus.

Ad-hoc newsletter marketing simply does not work. You will lose credibility with your readers if you don’t stick to your schedule. Most will lose interest in you altogether.

Needless to say, it’s imperative that you keep your commitment to your subscribers. Furthermore, for any ezine to succeed — that is, if it is to generate leads and ultimately sales  — you have to make it a priority. That includes publishing it on time, all the time.

BIG TIP: There’s no point scheduling a weekly ezine if you don’t have the resources to meet do so, or if pulling out all the stops means you’re going to produce a weak or ineffective newsletter. I’d suggest working out how long it takes you to write a couple of issues before you commit to a dedicated schedule.

2. Forgetting your readers. I’ve seen heaps of e-newsletters that are little more than one big pitch fest, or that keep boring readers with ‘we platitudes’ (”We offer unique, innovative solutions…” or “We have the biggest range of…” and so on) or ‘pseudo-news’ about the new member of the accounting team or the latest office day out. This is the kind of egocentric prattle we tune out from during face-to-face conversations. So you can imagine how busy the ‘delete’ key is going to be if you carry on sending out such dribble in your ezines.

The stark truth is that your readers are not really interested in you. Sure, they won’t mind hearing some of your news, but they certainly don’t want to be ignored.

Everything in your newsletter must answer the questions: “How is this relevant to my readers?” and “Why will this benefit them?”. Show readers that you DO care about them and that you have their best interests at heart by providing useful or interesting targeted content. Content that they actually want to read.

3. No compelling reason or incentive to sign up. When I first started producing newsletters, it was possible to simply put a “Sign up to my ezine” box on a website or post a message in a forum and have 100 people sign up.

Unfortunately, that stopped working a few years ago.

Today, you have to work harder at getting people interested in what you have to offer. One idea to try is dedicating an entire web page to actively encourage people to give you their email address in exchange for some form of incentive. Don’t forget to tell people WHY they should sign up and HOW they will benefit.

4. Ignoring the first rule of all marketing: Keep it simple. Too much waffle, too many sections, too much advertising, too much complicated content, too many changes from issue to issue… these are deadly sins in the world of ezine publishing.

Some of the best ezines I’ve come across are nothing more than singe-topic articles, around 700-1,000 words in length.

I recommend you start off with 90% valuable content (practical tips, useful resources, interesting stories) and include just 10% promotional material — where you toot your own horn — and work up to 25% sales copy, no more.

5. Ineffective subject lines. In order to get read in the first place, the words you’ve chosen for your subject line have to get past the spam filters. So be careful not to use too many words and symbols that are likely to be caught (including too many exclamation marks and words such as “special”).

Once it has passed the spam test and arrived in the recipient’s inbox, the job of your subject line is to get your reader to open your ezine. Incorporate a specific benefit that will pique your subscribers’ interest and motivate them to read the issue. Be as provocative as you can.

For example, one of my recent subject lines was “How The X Factor Can Help Your Business” — it proved to be one of the top subject lines I’ve ever used, garnering an impressive 72% open rate.

That’s not to say you can go wild with the subject line, making up fantastical offers if they don’t exist! It must accurately reflect the theme of or what’s inside the issue.

Put these tips to use in your next newsletter and you’ll have one that is friendly, non-intrusive, thought provoking, informative, capable of building a sustained relationship with your readers and, above all, leads to more business.

Adapted from “Newsletters that Build Customer Relations AND Fill Your Inbox with Orders” — http://bit.ly/6NYZGT

By Tracey Dooley, Copywriter | Creative Consultant

Online marketing not getting the results you want? 
Let Tracey teach you how to produce PPC ads, blogs and email 
copy that impresses the spam filters AND your readers: http://tinyurl.com/ywyucg

(Why struggle needlessly when you can get expert affordable mentoring and have fun attracting clients easily?) 

(C) 2010-12 T Dooley, All Rights Reserved

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As this is my first post of 2012, I have to officially say … HAPPY NEW YEAR! I hope that this year proves to be the happiest and most successful year yet…

With a new year ahead of us, now is the perfect time to re-evaluate your business and mark out areas for improvement. In terms of your advertising and marketing copy, that could mean giving it a boost with a re-vamp. Sometimes, the smallest changes can yield the biggest results.

As for other areas, this week’s article may help. It’s the second part of an old favourite and you can find it here.

I hope you enjoy reading it, and please do post any questions in the comments box below … or, indeed, any other insights that may help other readers. Thank you.

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For this week’s main article, I want to turn back the clock to a feature I originally wrote for MediaMinister’s newsletter, Communiqué for Success. Although a few years have passed since, it is still as relevant now as it was then.

The two-part article takes a look at ten of the major lessons learned in marketing, and how they can help ANY entrepreneur or business-owner when the calendar turns to the next year.

You can read part one here.

I hope you enjoy reading it, and please do post any questions in the comments box below … or, indeed, any other insights that may help other readers. Thank you.

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The run-up to the holiday season is a perfect time to say thank you to your business prospects, current and past customers, suppliers and associates for their custom and support.

Seeing as though we all liked to be appreciated (I do!), why not send an email, a letter, an online or offline greeting card and acknowledge the people that have made a difference in your life and business?

If you’re feeling particularly flush and want to jump straight into that ‘giving’ mode, up the ante and send a ‘thank you’ note along with a gift.

And, while it may seem a little early, I’d still like to ’say’ a big thanks to all my clients, blog readers, Facebook friends, LinkedIn connections and Twitter followers – I really do appreciate your support.

(C) 2011 T Dooley, All Rights Reserved

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The holidays are nigh upon us. Have you done your Christmas shopping yet (smug? Moi? Actually, I haven’t managed to get it all done. Still a few bits and pieces to get yet. Heyelp!)? If not, for last-minute gifts for people anywhere in the world you can’t beat ‘flexi’ vouchers. Click here to read more: http://tinyurl.com/y2cfce. 

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You own a business. You want it to succeed (hopefully!). Your competitors (and there are plenty of them, mark my word) are constantly fighting for a share of the same market niche. And it’s getting tougher out there . . . So how do you ensure that YOUR products or services stay in the limelight?

The following article is one that I first wrote several years ago, but is as relevant now as it was then. It shows you how to get the ‘X factor’ for your business. Something that’s increasingly important in an increasingly tough business landscape. I hope you enjoy - and benefit from - reading it.

* * * * * * * * * *

This weekend I couldn’t help but turn on the TV set just in time to watch the inaugural episode of the latest series of The X Factor (I know, I know, but I am sure there is a hidden alto in me!). When one crushed hopeful stood on the stage and listened to what Simon Cowell had to say about his performance, I, well cringed more than usual.

This heartbroken contestant had just been told to jack it in. He’d tried out on another popular signing contest about six years prior, where he’d met then-fellow contestant and and most recent The X Factor judge Cheryl Cole. He didn’t make it then, either.

She, on the other hand, went on to join one of the world’s most successful girl band ever, Girls Aloud. And now this unfortunate chap was told that while he can sing OK, he simply does not have the ‘X factor’.

So what is that elusive ‘X factor’ and how it can help you attract more clients (and sales) to your business?

A Starring Role For Business?

On the hit TV show, it refers to a rare something extra that can’t be manufactured or bought. It’s that elusive, likeability ’star’ quality possessed by only a few . . . something that draws us to them . . . and takes them to the very top of their careers.

How does this apply to business (and, more importantly, YOUR business)?

Well, most of us have heard about the mysterious ‘X factor’ that will take our businesses to the next level. We all have one, whether we know it or not. There is something unique about each and every one of us, and each and every business.

You just have to discover what it is.

And there’s the rub. Most marketing managers and business owners do not know what it is about their business that makes it stand apart. They never find that elusive ‘X factor’.

Who Cares?

When I asked one of my mentoring clients, a life coach, why her business was different to the plethora of other life-coaching organisations, she replied: “I care. That’s what makes me special.”

Clearly, she’s very passionate about what she does, but like I said: “All life coaches care about their clients. That’s the very nature of what they’re about.”

“No, but you don’t understand, I REALLY care about my clients!” she retorted.

In the end, we worked out her USP (unique selling proposition) and she went on to attract not only more clients, but also more of the type of clients she prefers to work with.

Stand Apart From the Competition

Also known as the ‘point of difference’, the USP was coined by Rosser Reeves in the 1950s and later made popular by marketing genius Jay Abraham. It points to what it is about what your business, product or service that makes you stand out from your competitors.

Like it or not, every business has competition. So it goes without saying that it is incredibly important to your bottom line to be able to stand head and shoulders above them and offer your clients something that they don’t.

Everyone can ‘cold-brew’ beer. But the first company to offer ‘ice’ brews stood out - and made a small fortune, to boot.

What They Really, Really Want

What about you? Why should people choose YOU over your competitors? Worse, what if there really is nothing that differentiates you from everyone else — what do you do, then?

To get your USP, think about what it is about your product or service that makes your customers’ lives infinitely better. And if that’s too difficult, think about what your customers really, really want.

For the life coach I mentioned earlier, the majority of her clients wanted lasting, positive change. Some of them wanted to change careers. Others wanted to get out of a relationship rut. And still others wanted to take control of their finances.

Once you have pinpointed your customers’ ultimate wants or needs, you simply tie that into your USP. For example, if you’re a search engine-optimisation specialist, your clients would obviously want to achieve top-ranking results for their businesses or websites in the search engines. And let’s say you can not only help them do that, but can also prove you’ve helped clients achieve a number one spot on the biggest search engine, Google, in a few weeks. So your USP could be: “Getting you the #1 spot on Google in just 2 weeks.”

When you have honed your own ‘X factor’ — ideally boiled down to one short, compelling sentence — be sure to use it in ALL your advertising and marketing materials, including on your website, and also when you introduce your business to people. As well as being a powerful marketing tool, your USP will help create a brand in your prospects eyes - IF it is used often enough.

One final thought: Offer that all-important proof whenever possible . . . and ALWAYS deliver on any promises made with your USP.

By Tracey Dooley, Copywriter | Creative Consultant

Got your USP nailed down but having a difficult time marketing it? Then consider a ‘power coaching’ session. I can give you everything you need to know to create a compelling USP, positioning statement or marketing message that will appeal to the best customers for you — plus LOTS of other crucial techniques to help you fill your sales pipeline. You can read more about my marketing consulting programmes — including one-off sessions — at:

www.business-marketing-advice.mediaminister.co.uk

(Why struggle needlessly when you can get expert help and/or affordable mentoring and have fun accelerating your sales through credibility?)

(C) 2008-11 T Dooley, All Rights Reserved

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Anyone involved in a small business will tell you the truth: boy, it can be tough. As business-owners, we’re often so busy wearing many different hats and working IN our businesses that it can be nigh on difficult to find the time to work ON our businesses — that is, strategically add business growth.

And yet increasing the profitability of your business needn’t take up much time. What’s more, it can reward you rather well . . . IF you know what to concentrate on. 

There are two areas of profitability that most business professionals overlook (no matter whether we’re talking offline or online). As a result, they end up out of pocket. And we’re talking big money. Money that could have easily been coming in for just a few hours’ work.

Key Performance Indicators

Before we get to the actual KPIs (key performance indicators), let’s take a quick look at what a KPI is. A key performance indicator is a measure of performance that allows you to monitor the ‘health’ and therefore profitability of your business. KPIs can show you how effective your marketing, PR and sales campaigns are at any given time, but especially over the longer term.

The main value of any KPI is to allow you to take corrective action before it’s too late. So, for example, if your KPIs are indicating a downward trend, then you should make practical changes to your campaign[s] to turn around the situation. If you ignore your KPIs, then you are simply wasting valuable business resources . . . not least your money.

The KPI that most businesses get wrong is their conversion rate.

Many small-business owners think their conversion rates are much higher than they actually are. So it’s a good idea to accurately measure (or start measuring) your conversion rates.

How do you do that?

Simple. It’s just a question of totting up the number of people who respond to any given marketing or sales message. It might be the number of website visitors who complete an online survey, for example.

What Does Your Conversion Rate REALLY Mean? 

Another example is newsletter subscriptions. Suppose you publish a monthly ezine (and I strongly recommend you do, at least once monthly). All you need do is to divide the number of people who have subscribed to your online newsletter/ezine by the number of unique visitors that viewed your ezine registration page. That will give you your conversion rate. To make it really easy, I suggest you use your web host’s analytics program or try Google Analytics, which won’t cost you a penny if you install it yourself.

By the way, don’t just measure your conversion rates; instead, you need to ANALYSE what they really mean to you and your business. For example, consider the following statement:

“The conversion rate for our top 10 key words has increased considerably in the last two months.”

So what? What does that mean, exactly? Nothing, really. It gives facts, but not SPECIFICS. But if we change that statement to:

“Our pay-per-click (PPC) campaign is converting at least three out of every 10 visitors, and we should re-allocate funds to the top seven keywords that show the most promise.”

Do you see the difference? The latter statement is helpful; it gives arecommendation for ACTION.

Small Changes, Big Results

Here are some other tactics you can try to increase your results:

* Change your offer to make it more attractive.

* Create a follow-up system for ‘unconverted’ prospects AND communicate with them on a regular basis.

* Improve your sales skills or train up your team.

* Offer a free trial and/or a solid guarantee.

What’s the point? Well, apart from all that I’ve said so far (you have been listening, haven’t you?!), you can significantly increase your revenue and even your average order value.

Let’s look at some figures:

What’s 200 unique sales with an average order value of £100? Exactly £20,000.

Sounds like a lot, right? It is.

But let’s say that those 200 new customers came from a marketing campaign that attracted 5,000 leads. That means just 200 of those turned into actual customers. With that your conversion rate is just 1 in 25, or 4%.

So what would happen, then, if you put in place some of the measures above and increased your rate ever so slightly from, say, 4% to 7%?

Your customer numbers would jump to 300, which would end up bringing in an extra £10,000 in sales, or a total of £30,000 (instead of £20,000).

And if you managed to tweak your campaign so it produced a 30% response rate (possible), instead of the original 4%, then you would be seeing 1,500 new customers and a substantial £130,000 increase in sales. That’s a total of £150,000.

Hopefully, you can see just how important this KPI can be to your bottom line.

Increased Sales Transactions

Now let’s take a quick look at another important business metric. By doing making one or more seemingly insignificant changes, I’m going to show you just how easy it can be to increase youraverage order value from £100 to £120.

For the purposes of this exercise, I’m going to assume you have already put in place some measures to increase your conversion rates and while a 30% increase is more than achievable with the right strategy, we’ll use the more conservative 6% conversion rate. That means your customer numbers are currently sitting at 300 with a total revenue of £30,000.

When you increase your average transaction value from £100 to £120 your revenue leaps to £36,000 — a healthy 80% increase from the £20,000 starting figure.

Or, to put it another way, an extra £16,000 in your pocket.

Please don’t mistake these kind of results as pure hyperbole. One of my clients has experienced some incredible results by cross-selling other products to their customers. And another business-owner is doing well since I helped implement a ’suggestive (aka soft) selling’ campaign.

So what can YOU do?

Here are some ideas to get you started:

* Up-sell to a more premium-priced package before the order takes place — for example, you might offer a gold’ and ’silver’ option, where you communicate the value of upgrading to the more expensive gold package.

* Offer a ‘bounce-back’ — that is, a follow-up offer, often presented as a time-limited discount or voucher, that is sent to the customer just after the sale.

* Cross-sell other services or products that complement what you’re selling. These can be your own or those of a joint-venture/alliance partner.

* Increase your prices by a nominal amount. I suggest 10-20%.

* Create great-value ‘bundle’ packages.

These are just some ideas that will hopefully get those creative juices started. There are others that may be more suited to your business model. The point is to try at least one of the above initiatives . . . and do it well. KPIs were developed for a reason. Use them.

By Tracey Dooley, Copywriter | Creative Consultant

Need help implementing some of the above ideas, or want to work with me to discover how your marketing can get better results with minimal effort? My mentoring programmes can help you start off — and keep you — on the right track:

www.business-marketing-advice.mediaminister.co.uk

(Why struggle needlessly when you can get expert help and/or affordable mentoring and have fun accelerating your sales through credibility?)

(C) 2010-11 T Dooley, All Rights Reserved

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You may THINK you have the best product known to man (and woman)kind, but why is it then that you keep losing sales to a competitor with a weaker product that is more expensive?

How about the last time someone said, “Your client list is really impressive. We’ll definitely get back to you,” but never did?

Losing what should, by all accounts, be sure-fire, dead-cert sales can make even the most veteran of salespeople a little, well, bewildered. 

“What went wrong?” they ask, scratching their heads. Often, it’s the seemingly minor things that make all the difference…

Here are five ways you may be leaving money on the proverbial table — and what you can do to turn things around:

1. You Fail to Grab Attention

A poor advertisement will pull in more sales than a great one IF it is better targeted. By that I mean, knowing your buyer well enough to write a headline that calls out directly to her. Writing a headline is easy, but does yours REALLY want to make your prospects take notice and want to know more?

Most people sum up a story or list a feature in their headlines. But a headline that is too general or bland will not stand out or get noticed. To be effective, it should be specific to your audience. Try incorporating a benefit that will entice your readers to read on. Or ask a question, state a startling fact or statistic (backed up in the rest of your copy), or create some kind of intrigue.

Again, it all boils down to knowing what your customers want. An easy way to determine this is to survey your existing customers to see what attracted them to buy from you in the first place.

2. You Merely Inform, Rather than Build Desire

Desire is one of the most powerful motivators of all. Think about it, we all want to feel loved and accepted. Most of us want to do better, feel better, be better . . .  and will press that ‘order now’ button based on pure emotion, later justifying the purchase decision using logic.

The problem is if you don’t recognise these emotional wants and needs in your buyer profile, then you can hardly use them in your marketing message to connect with and so persuade your prospects to buy.

3. You Don’t Give People Reason to Trust You

The very act of buying can be risky, especially when done online. So you have to give prospects a reason to trust you. Offer them a money-back guarantee, if possible. Be sure you come across as authentic and professional. And certainly back up any claims you have made about your product, service or business. You can also show you walk your talk by using customer testimonials and case studies.

4. You Don’t Test Your Promotional Copy

Many people will go the trouble of writing content for their website, or copy for their sales letter, but not bother to test it. They leave it as it is. That’s fine . . .  IF it does a handsome job of selling for you. But what if it doesn’t? And even if it does, how do you know it couldn’t reap more sales?

The key to any and all advertising and marketing copy is to test, improve, and test it again. By doing so you can be sure of achieving the highest possible response rate.

5. You Fail to Ask For the Sale!

There is no point overcoming every other sales barrier, only to ignore the close. Every piece of copy should have a call to action — and every phone or face-to-face sales presentation should end by attempting to close the deal. So be sure to direct your prospects as to what they need to do next, why they need to this (what’s in it for them? What’s the big benefit?), how they need to do it, and by when.

NB: My blog post “Why People Will — and Won’t — Buy From You” lists more reasons why people aren’t buying your products or services, and gives 14 other reasons why prospects WILL become your customers. If you have any to add, or have any thoughts, please share with others in the blog post’s comments box.

http://bit.ly/ciNKLA

By Tracey Dooley, Copywriter | Creative Consultant

Not getting results? Let Tracey teach you how to write email copy that impresses the spam filters AND your readers: http:tinyurl.com/onlineROI . Having trouble with converting visitors into buyers once they get to your website? Check out Website Copywriting Secrets that Convert Web Readers into BUYERS.

(Why struggle needlessly when you can get expert help and/or affordable mentoring and have fun accelerating your sales through credibility?)

(C) 2008-11 T Dooley, All Rights Reserved

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Have you ever heard of a lazy rhetorical question? I think perhaps we all have.

The primary purpose of rhetorical questioning is to make a certain point, and then to allow the reader to ponder the thought or reasoning rather than providing an answer.

But the chances are that reader will submit an answer — and it may be considerably different to the one you were hoping to elicit.

People often ask empty rhetorical questions. They’re commonly used to hide the fact that a point hasn’t been made. This is, to me, lazy prose and almost forces the audience to do all the hard work.

Do we need more rhetoric? If you really must use rhetorical questions in your advertising and marketing, it’s useful to attempt to answer them somewhere in your copy.

If you can’t, then it makes sense to express the point you’re trying to make in the indicative.

Now, how does that sound to you?

Clear enough, hopefully. If not, let me know…

(C) 2011 T Dooley, All Rights Reserved

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Do you believe that Carlsberg is “probably the best lager in the world”? I mean REALLY believe it? Probably not. I’m not sure I do, either. But then, truth be told, my opinion is worthless, considering I don’t drink lager, or beer for that matter.

OK, I get the joke. The “probably the best” line — first used in the 1970s and evolving in many different directions over the years — is saying that Carlsberg drinkers are successful but enjoy having a laugh at themselves. Some would say that the slogan is taking a swipe at the advertising industry as a whole.

But, as refreshing as the original slogan is, it’s a difficult claim to substantiate.

If you are going to make a bold statement such as Carlsberg’s, then surely you need to have a product that’s good enough to back it up. This, however, is a major flaw in Carlsberg’s slogan. My other, better half — a fairly keen lager drinker — is adamant that Carlsberg is NOT the best lager in the world. He doesn’t really like it. Plenty others agree, he assures me, preferring the likes of Stella, Becks, Grolsch and, for the flat and malty beer brews, Hoegaarden and Erdinger Hefe.

Feel the Difference

Consider another outlandish claim: “The best a man can get”; can you tell what it is yet?  ;0) 

Apart from putting on a blindfold and seeing if you can feel the difference between Gillette’s twin-blade swivel-head razor and, say, the equivalent from Wilkinson Sword (er, blindfolded? No thanks! Imagine the agony of all those razor cuts!), one has to guess that Gillette is simply using its market dominance to fudge over the fact that it really isn’t the best a man can get. (Is it?!)

I’d have thought a new Ferrari might arguably have the edge for most men. But not according to Gillette. Nope, give your nearest and dearest a good shave any day of the week. Even if he does prefer another brand of disposable plastic razor.

Spread the (Believable) Word

So, would YOU get away with such blatant cheek? I’m willing to bet “no”.

For a start, you’re unlikely to be the market leader in your field. (Yet.) And I’d wager that you’d rather stick the razor in your right eye than spend countless millions advertising on an ‘airless’ claim.

So you’re left with only one choice: Show your target market PROOF of how your product or service will benefit them. Provide evidence such as facts and figures, awards, testimonials, case studies and so on. You do NOT have to have millions or thousands to do this effectively. Crikey, you can even get away with a shoestring budget and make an impact . . . while maintaining your credibility.

In the 21st century, cynicism is running at all-time high. Your prospective customers are not going to believe that you have the “best” this or the “greatest” that unless you can walk your talk. Really, they are not. Not on face value, in any case.

Show, Don’t Tell

A client recently told me that her company is the “Number one choice for offering financial advice.”

“Great!” I said, with an obvious air of flippancy. “Now prove it.” (I’m a LOT nicer than this makes me sound. Really. See my client feedback, if you don’t believe me!)

When I was a journalism student, my tutor used to repeatedly say that the key to a great story was “show, don’t tell”. After all, anyone can promise the best quality, service and reliability day in, day out. But your prospects won’t believe it until they either experience it firsthand or are shown evidence of some kind.

The best writers are able to get their readers to ’see’ the story, as if a personal movie was running in the reader’s mind. Authors don’t state that the main character was afraid, for example, but instead show through description the sheer terror running through the character. This same principle can be applied to advertising and marketing.

Think carefully about the messages you are sending to your prospects. And always, always back up your claims with benefit statements, testimonials, pictures of your product in action, quotes or stats from scientific-research studies and more ‘proof’ elements.

Be ruthless — push yourself hard: Be a “yeah, yeah, right” sceptic when you read every single sentence of your marketing message (and certainly BEFORE you send it out to prospects). What can you change to make your copy almost impossible to refute?

Any business can strengthen its advertising or marketing efforts by improving the credibility of what is being said or implied. And doing so doesn’t have to cost the equivalent of a fleet of yachts. Simply foster confidence in your prospective customers’ minds and the world is your oyster. Probably. ;0)

By Tracey Dooley, Copywriter | Creative Consultant

If you’re not sure how to create your most compelling offer or marketing message in the first place, then now is the time to take action. As well as offering worksheets and home-study tools, I can give you profit-multiplying advice and pointers on things you can do straight away to attract new business with my Powerfully Effective Marketing sessions. 

(Why struggle needlessly when you can get expert help from a seasoned copywriter?)

(C) 2008-11 T Dooley, All Rights Reserved

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