Now is the perfect time to think of garnering publicity for 2015. You could start a press release campaign, or focus on social media, or even combine the two…But whatever you do, don’t ever, ever CC everyone in your address book when sending out your press releases. Not only will it annoy editors/publishers and reflect badly on you, you may well be opening yourself up for privacy-policy and data-protection nightmares.
Address each and every email individually with no CCs. Even better, personalise your email message with a few covering lines before the release itself (which should NEVER be added as an attachment, but rather in the body of the email) explaining why it would make a good story for that particular publication. This may well take some time, but it can significantly raise the odds on your release getting the attention it deserves.
Psst! Send me your best resources, or tips for thriving in tough times (most businesses are still feeling the credit-crunch pinch, no matter what the politicians claim). Please include your name, business name/URL and city.
By Tracey Dooley, CopyWriter | Editor | Proofreader
For specific ideas on tailoring a news release to your business, and how to develop a PR campaign that can help you generate masses of free publicity for less than the price of dinner, see:
(Why struggle needlessly when you can get expert affordable mentoring and have fun attracting clients easily?)
(C) 2008-15 T Dooley, All Rights Reserved
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Want to use this in your ezine, blog or website? No problem! Just let me know. I’ll send you a short resource box/bio to include.